Keith Gildea

Experience

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  Life Style Sports

  Oct 2003 - May 2006

  Retail Sales Assistant

  The Company: Lifestyle Sports is a 100% Irish owned company, operating 65 sports outlets spread across the Republic of Ireland and Northern Ireland.My Role: Consistently dealing with customers, matching their sporting needs to our large product range of footwear, apparel and accessories. Customer service is key in this role in order to ensure high levels of customer satisfaction leading to repeat business.

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  Cadbury plc.

  May 2006 - Sept 2006

  Field Display Developer - Grocery

  The Company:Cadbury Ireland Limited is a confectionery company in Ireland based in Coolock in Dublin. Worldwide the company is the second largest confectionery producer. My Role: Managing the display and merchandising side of Cadbury's grocery channel in North Leinster. Consistently working to achieve prime locations in store to display Cadbury's massive product range while working with store managers to increase orders and maximize the return on promotions.

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  Hutchison 3G Ireland Ltd

  Sept 2006 - Jun 2007

  Retail Sales Executive

  The Company:3 launched in 2005 and is Ireland's fastest growing mobile network. 3 operates Ireland's largest high speed network. 3 has 27.8 million customers worldwide and is Europe's leading 3G operator.My Role: Selling across 3's large portfolio of products and services to non business consumers. Consistently matching the needs of our customers to the most efficient and cost effective mobile solution.Achievement - Consistantly exceeded pre pay and post pay targets to regularly become "top sales executive of the month" within 3's own retail network. Show less

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  Independent News & Media (Ireland) PLC

  Jun 2007 - Apr 2011

  The Company: Independent News & Media PLC (INM) is a leading international newspaper and media group. Its main interests are located in Ireland, Northern Ireland and South Africa.The group has market-leading newspaper positions in Ireland, the UK, Australia and South Africa and has established a strong and growing online presence, including market-leading online positions in each of our main markets with over 70 editorial and classified sites. My Role:- Managing the travel advertising channel nationally ($1million PA) for the group’s three market leading newspaper titles.- Devise and present tailored made advertising packages as well as persuading and influencing national and international agencies in order to win and maintain business whilst regularly keeping in contact to ensure our ‘share of mind’ was number one.- Chase new business and monitor competitors, promoting the benefits of our titles over others focusing on value over price.- Working closely with clients to ensure we know their business in order to present the right advertising solution that will give the client the best ROI and give us repeat business.YTD 2011 - 143% of target Show less

  • Key Account Manager

    Sept 2010 - Apr 2011

  • Features and Magazines Sales Executive

    Jan 2010 - Sept 2010

  • Herald AM Direct Sales Executive

    Dec 2007 - Jan 2010

  • IBID.ie Sales Representative

    Jun 2007 - Dec 2007
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  William Grant & Sons

  Jun 2011 - Jun 2014

  The Company: Established in 1887, family owned William Grant & Sons is a premium spirits company with a portfolio of award winning products which include Grants Scotch Whisky, Glenfiddich Single Malt Scotch Whisky,Tullamore D.E.W. Irish Whiskey, Hendricks Gin and Sailor Jerry Spiced Rum. The company is the world's 3rd largest producer of Scotch Whisky. My Role: - Key account management of the state’s largest multi-site retail & on premise groups & independent accounts managing volume, share, contractual agreements, promotions, ranging and pricing.- From concept to execution develop and execute unique tailor made activations in conjunction with the brand teams that bring brands to life and engage consumers. - Managing budgets ensuring maximum return on investment across brand building, net sales value, advertising & promotion (A&P).- Building relationships with, not only decision makers, but also bar teams and retail staff to influence both their opinions & recommendations to focus on our premium portfolio.  2013 - 113.6% AOP2012 - 119.5% AOP Show less My Role: - Management of over 300 independent on and off premise accounts throughout New South Wales and the Australian Capital Territory. - Negotiating with owners, general managers and retail managers to drive volume, increase visibility and implement promotions. - Building relationships with, not only decision makers, but also retail staff & bar teams to influence both their opinions & recommendations to focus on our premium portfolio as well as devising tailored solutions for each account. - Managing budgets ensuring maximum return on investment across brand building, net sales value, advertising & promotion (A&P).2012 - 119.5% AOP Show less My Role: - Integrate Tullamore D.E.W. into the William Grant & Sons portfolio within the minds of the trade. - Drive volume, implement promotions and build brand health both on and off premise in order to achieve ambitious growth objectives within the first 6 months of William Grant & Sons control. - Act as the Tullamore D.E.W. Brand Ambassador by being the face of the brand to both trade and consumers, liaising with key influencers, training bar staff and retailers, conducting tastings and driving overall awareness of both the category and the brand.- Liaise directly with the marketing team and brand manager to ensure all activity was activated in line with brand standards and direction.- As a secondary focus, leverage the strength of relationships to introduce the trade to the rest of our premium portfolio of spirit brands. 2011 - 109% AOP Show less

  • Key Account Manager NSW/ACT

    Jun 2012 - Jun 2014

  • Territory Manager - NSW & ACT

    Dec 2011 - Jun 2012

  • Brand Ambassador Tullamore D.E.W. Irish Whiskey - NSW & ACT

    Jun 2011 - Dec 2011
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  Breakthru Beverage Group

  Jul 2014 - Dec 2014

  Diageo RESERVE Sales Manager

  Management of Ontario's key account universe, negotiating pouring, distribution, menu listings and activation at group level. Seed Diageo's Reserve portfolio in trend leading accounts driving scale in the wider account universe.

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  Diageo

  Dec 2014 - now

  Leading our Americas travel retail business across the Americas in addition to our global cruise & airlines business. Lead Diageo's airline business in Europe to become the fastest growing channel in Global Travel. Develop strategy globally and lead the tender process to acquire new business. Additionally manage the cruise and ferry business across Europe. Full P&L responsibility for over 40 customers across 4 channels. Manage the roll out and standard of execution across Diageo's cruise and airline business as well as across the James Richardson duty free business. Scale activation across each channel to influence consumers at point of purchase as well as drive efficiencies to maximize ROI. Development & management of the below the line strategy for Captain Morgan and Baileys across retail and on-premise nationally. Implement, track and drive the KPI's with the distributor - Breakthru Beverage, with their regional trade marketing teams and commercial teams. Full budget responsibility and brand P&L.

  • Head of Americas, Global Travel Retail

    Sept 2018 - now

  • Europe Sales Manager, Global Travel - Cruise, Airlines & Baltics

    Jun 2017 - Sept 2018

  • Sales Execution Manager, Global Travel - Cruise, Airlines & Israel

    Jan 2017 - May 2017

  • Customer Marketing Manager - Captain Morgan & Baileys

    Dec 2014 - Dec 2016