Jason Cotton

Experience

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  Casa Arroyo Apartments

  Aug 2002 - Dec 2007

  Assistant Manager

  I effectively and efficiently assisted in managing 394 units, coordinating 8 employees' activities, and utilizing available resources to accomplish community objectives. I competently used AMSI software for tracking resident activity, and completing monthly and weekly management reports. I conducted health and safety meetings, and headed and directed the neighborhood crime watch. I also helped ensure all rents were collected when due, processed unlawful detainer paperwork, maintained constant vendor/contractor communications concerning work schedules, and processed/submitted all invoices to the corporate office. While with Casa Arroyo, I successfully completed a thorough training course to become a Certified California Resident Manager, and attended many classes, luncheons, and seminars in regards to running an apartment community effectively and lucratively. It was noted that I had exceeded all expectations in multiple annual reviews. Show less

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  R. Zaballos and Sons

  Jan 2008 - Aug 2011

  Property Manager

  I comprehensively managed 309 units. Coordinating with 9 employees’, I made sure that the property was ran precisely through annual budgeting and project management. I proficiently used Timberline software to manage resident information, balances, credits, move-ins, move-outs, and lease renewals. I also did pre-move out inspections, final move out inspections, completed vacant unit inspections, and ensured all rents were processed and sent to the corporate office. I stayed on top of marketing, resident retention, maximizing occupancy, and was on call four nights a week handling after hour resident issues or maintenance emergencies. I trained and motivated my staff when needed, supervised to achieve operational goals, as well as built a strong and respectful rapport with the residents. I taught classes through the Rental Housing Organization to others in the industry, renewed my Certified California Resident Manager Certification, and successfully completed the Tenant Crime Prevention Training held by the Hayward Police Department during my time there. Show less

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  The Helsing Group, inc.

  Aug 2011 - Apr 2013

  Community Association Manager

  I managed a portfolio of 1,000+ homes located within the greater Bay Area. My responsibilities included assisting Association Boards of Directors in formulating policy, guiding Boards of Directors to ensure they followed applicable laws and their governing documents, implementing the policies of the Associations and maintaining their corporate and maintenance records, scheduling common area maintenance, and preparing work orders. I also reviewed vendor invoices, site inspections, and prepared correspondence including Meeting Notices. I composed violation letters for CC&R enforcement and other correspondence, compiled Board of Directors Meeting Agendas and Board Meeting packets, and took Meeting Minutes and manager's notes at Board Meetings. I implemented directives from Boards of Directors, reviewed Association Financial Statements, assisted in the preparation of recommended Association Annual Budgets for each Association, and communicated with homeowners, Board members, committees, developers, vendors, and others as needed. I worked occasional evenings conducting Board Meetings, and was on-call in the evenings as well for all managed associations. Show less

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  Pon De Leo Apartments

  Sept 2012 - May 2014

  Property Manager

  Managed a beautiful historical apartment building. I handle move-ins, move-outs, inspections, tours, leasing, application approval, accounting for rent, enforcing rules and regulations, and serving legal notices. I am also responsible for coordinating vendors for major repairs, doing minor repairs myself, and coordinating and scheduling the remodeling of apartments from beginning to end. Most importantly, I know the importance of establishing positive relationships with the tenants, and make a point to do so. Show less

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  Madison Park

  Apr 2014 - Dec 2018

  Property Manager

  I was promoted in April 2016 to manage Bakery Lofts. A 174 unit property that straddles the border of Oakland and Emeryville. Managed the lease-up period of over 800 tours during a four month process leasing up the building and keeping it at 100% occupancy. Coordinating vendors, handling all move-ins and move outs, property inspections, leasing, advertising, coordinating resident events, managing the FaceBook group, and coordinate apartment turnovers.

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  New Standard Equities, Inc.

  Jan 2019 - Jan 2020

  Community Director

  • Prepare budget and monthly reports.• Ensure timely and accurate reporting of operational distribution reports.• Develop and manage all financials and revenue goals.• Provide monthly analysis and explanation of variances.• Coordinates resident move-ins/move-outs, as well as, approves and executes all leases.• Enforces the terms and conditions of the lease.• Negotiates/manages/facilitates service providers.• Proactively resolves resident requests and issues.• Manage accounts receivable to ensure timely collection of rent.• Ensure all legal paperwork and actions are in process.• Prepares, reviews, and understands respective market area.• Assist with scheduling and project management for capital improvements. Show less

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  Income Property Specialists

  Jan 2020 - Oct 2022

  Director of Marketing and Leasing

  Oversee 40+ managers and leasing staff for 2,500+ units throughout the South Bay, Peninsula, East Bay, Monterey Bay Area, San Francisco, and North Bay.• Market Analysis• Training and Development• Standard Operating Procedure Creation• Contract Negotiation• Technology Implementation• Recruit, hire, mentor, and manage leasing staff

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  REZI

  Oct 2022 - Apr 2024

  Director of Leasing

  Lead and optimized a high performing sales team of 35+ staff across a nationwide market that includes 4,000+ units. Trained and educated clients on how REZI benefits their assets during onboarding, and held continuous training opportunities for my team.• Forecast, plan, and execute leasing performance for the company across a broad range of asset types (Class A, B, C, New Developments, Value Add Renovations, Stabilized) and geographies (New York, California, Texas, Florida, Illinois, and Washington DC)• Built out and optimize sales playbooks with hybrid delivery models leveraging a proprietary list to lease technology platform• Productively collaborate with leadership and teams across the organization and stimulate overall resource allocation as best fits business objectives including the Marketing, Pricing & Research, Product Development, Asset Quality, Resident Support, and Acquisition Teams• High level of leadership, resilience and team building skills creating a high performance sales organization to keep pace with the rapid growth phase of the company• Identify, prioritize and implement technology, people, and process improvements to exceed objectives (proactively)• Thought leader and key contributor to driving leasing innovation at the company (product road map input, strategic planning) Show less

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  FPI Management

  Mar 2024 - now

  Dedicated Marketing Manager

  Manage a portfolio of approximately 56 communities, facilitating marketing onboarding processes for new properties by overseeing marketing strategies, property website setup, and advertising campaigns.• Providing strategic oversight and working closely with operations, marketing agencies, and internal teams to ensure alignment and optimal campaign performance.• Conduct on-going comprehensive marketing analyses, offering actionable, data-driven recommendations that boost community engagement and optimize ROI.• Work alongside operations teams to support occupancy initiatives, addressing unique community needs through collaborative calls and operational support.• Utilize data analysis tools to refine marketing campaigns, manage ad hoc digital marketing requests, and conduct analyses on signage, social media, and reputation management to inform decisions on emerging marketing technologies.• Handle media planning and budget management for multi-channel digital campaigns, ensuring seamless execution and alignment with both agency and client requirements. Show less