Tim Pelletier

Experience

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  Skiershop.com

  Sept 2008 - Oct 2011

  Buyer/eBay Manager/Promotions

  -Purchased bike and ski inventory for store and website. -Managed and fulfilled eBay sales and inventory. -Planed events and digital/local advertising.-Wrote product descriptions inline with current SEO guidelines. -managed blog for BikeStowe.com.

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  Skirack

  Oct 2011 - Oct 2012

  Web Fulfillment Manager

  Managed operational proponents for website sales and fulfillment. Responsibilities included:- Develop, maintain and monitor e-commerce operations, policies and procedures to maximize efficiencies and customer satisfaction.- Supervise, lead and assist with all activities for the e-commerce operations including order fulfillment (picking, packing and shipping e-commerce orders), qualityinspection and gift services, and online content generation in accordance to SEO best practices. - Provide prompt, professional and engaging responses to customer inquiries via email and telephone communication. Follow up when appropriate and warranted.- Check customer orders.- Communicate and problem solve with Inventory Specialist and Buyers regarding stock levels, stock discrepancies, opportunities etc. Show less

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  Dealer.com

  Oct 2012 - Jan 2015

  As a Senior SEO Strategist, I am expected to maintain the organic search campaigns for major account groups and strategic programs. In addition, I offer support to the SEO team through knowledge sharing and training new hires. Insights and suggestions are also expect to enhance the Dealer.com SEO product offerings.Daily activities and expectations include but are not limited to: -Executing search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.-Follow compliance guidelines specific to vertical market, and avoid black hat techniques that would adversely impact customer websites.-Continually evaluate and improve effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks.-Present substantiated recommendations for changes that have a direct bearing on SEO results, such as domain issues, dealer-editable content, and custom page creation which would need to be implemented or approved by client.-Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of SEO Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of team.-Respond to support issues involving internal and external customers.-Demonstrate SEO expertise through preparation and delivery of professional and engaging SEO presentations in response to customer requests for campaign analysis, expanded definition of product features & benefits, and assist Sales/Account Management team in overcoming customer objections Show less Manage SEO campaigns for a variety of car dealerships throughout the United States and Canada. Daily routine includes:-Executing search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, campaign performance tracking, and link building.-Follow compliance guidelines specific to vertical market, and avoid black hat techniques that would adversely impact customer websites.-Continually evaluate and improve effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks.-Present substantiated recommendations for changes that have a direct bearing on SEO results, such as domain issues, dealer-editable content, and custom page creation which would need to be implemented or approved by client.-Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of SEO Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of team.-Respond to support issues involving internal and external customers. -Demonstrate SEO expertise through preparation and delivery of professional and engaging SEO presentations in response to customer requests for campaign analysis, expanded definition of product features & benefits, and assist Sales/Account Management team in overcoming customer objections-Stay on top of SEO best practices and proactively share new knowledge with team members. Show less

  • SEO Senior Strategist

    Oct 2014 - Jan 2015

  • Senior SEO Analyst

    Mar 2014 - Sept 2014

  • SEO Analyst

    Oct 2012 - Mar 2014
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  Tim Pelletier - Freelance SEO Consultant

  Feb 2015 - now

  Freelance SEO Consultant

  I provide freelance SEO services tailored to your growth goals and budget. Whether your a local brick and mortar business, ecommerce store or looking for lead generation services, I have the necessary skills and experience to help your business grow through organic search.My freelance SEO services range from consulting, monthly SEO service retainers, one-time site optimizations, audits, keyword research, technical SEO, forensic SEO and more. Feel free to reach out for a free, no hassle intro call! Show less

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  IMarket Solutions Inc.

  Feb 2015 - Sept 2018

  SEO Specialist

  Responsibilities:•On page optimization and content editing including call-to-action statements, headlines, meta tags, page titles, alt tags, and description.•Keyword research, analysis, and implementation into content and other aspects of websites.•Blog writing, editing and optimization.Internal link building.•External (inbound) link building. Creating relationships with clients’ local partners, guest blogging opportunities, and other free and white hat inbound link pursuits.•Analyze ranking reports and analytics data to make recommendations and take actions to optimize client sites.•Perform website evaluations to identify areas of improvement and potential issues. •Create calls to action to drive more conversions on client sites.•Manage a small number of PPC and Display campaigns with the goal of delivering actionable insights for ways in which the SEO and SEM departments can benefit from shared data. Show less

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  Digital Position, LLC

  Sept 2018 - Jun 2022

  • Managing staff allocation and bandwidth across the entire company• Oversight of the Digital Position work product and quality control• Creating & refining processes in every department to improve business efficiency, scalability, and profit• Reporting up to the CEO when changes or improvements are needed• Study industry trends and changes in the digital marketing landscape. This includes assessing impact of changes to our clients and developing strategies in response to industry updates.• New Business Account Audits & Presentations, Scoping and Upsell Opportunities• Putting out client “fires” as needed, being a major step for escalation of issues in all departments• Coordinating team collaboration across all departments including ensuring the following are happening with proper accountability mechanisms:• Overall alignment of Digital Position’s brand vision into every part of our company from pitching to service execution to offboarding.• Creating reports or offering ideas for DataPulse to report up to CEO on company wide objectives. Show less • Lead a team of SEO professionals in the execution of innovative SEO campaigns for ecommerce and lead generation websites.• Support team in the management of key accounts. • Collaborate with CEO in driving efficiency and scale across primary operational KPIs• Provide support to CMO in pitching new business • Understand changes to the marketplace and industry, adjusting SEO strategies and product line accordingly• Oversee department budget, including staffing and resource requirements like capacity planning Show less Responsibilities:• Day-to-day management of SEO Clients. Be familiar with all SEO clients, results and account details• Manage and help team of remote SEO Specialists prioritize and carry out research tasks• Collaborate on a search marketing strategy based upon client objectives while making recommendations for how best to meet and exceed client needs.• Monthly Reporting to clients and upper management on KPI’s and web analytics• Study industry trends and changes in the search landscape. This includes assessing impact of changes to our clients and developing strategies in response to industry updates.• Help team develop and execute project plans that can be automated for scalability• New Business Account Audits & Presentations, Scoping and Upsell Opportunities Show less

  • Director Of Operations

    Jun 2021 - Jun 2022

  • Director of SEO

    Sept 2020 - Jun 2021

  • SEO Manager

    Sept 2018 - Sept 2020