
Katie Bambro
Graphic and Ecommerce Design Executive

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About me
Senior Art Director (freelance)
Education

Southampton Solent University
2004 - 20072.1 Fashion DesignFashion Design &Production (BA) hons
Experience

Jacques Vert LTD
Jan 2008 - Dec 2008Graphic and Ecommerce Design ExecutiveGraphic and E-Commerce Designer for all 4 brands under the Jacque Vert LTD company: Jacques-Vert, Planet, Windsmoor and Precis Petite. Design of weekly homepages, banners, editorials and email marketing; plus providing design creative for look books and style files. Organising and styling all web photography and runway for each brand per season.

L.K.Bennett
Nov 2008 - Feb 2010Ecommerce DesignerSite Design . Re-Platform . Email Marketing . Segmentation . Art Direction . Coding . EditorialDesign, production and maintenance of all LK Bennett’s digital customer touch points. Creation of all ecommerce communications including homepage & magazine design, email marketing and site enhancements including a site re-design and re-platform. Introduction of brand communication sections including a blog, a press section and online magazine, plus any ad hoc printed assets when required such as press invitations and advertisements. Show less

L.K.Bennett
Aug 2010 - Dec 2010Visual Communications Graphic DesignerArt/Design Direction . Team Management . Budget Management . EditorialWorking with the Head of Visuals to manage window and shop floor design for over 130 stores internationally.Responsibilities:• Research and design direction for seasonal window schemes, ad campaigns and any promotional windows required. • The project management of the windows and displays ensuring all windows were installed on time and to the brands high standards.• Design and production of weekly visual guidelines for windows and shop floor.• Managed a team of 5 ensuring windows and shop floors meet the guidelines set.• Source and mange all supplier relationships and budget.• Ad hoc design of magazine pages, brand event visuals and point of sale aids when. Show less

KATIE BAMBRO LTD
Jan 2011 - Dec 2016Working on various digital projects for a variety of brands, from luxury lifestyle to tech start-up, both in-house and agency, including COS, Finery, Moët Hennessy, Jimmy Choo, Lancôme, Halfpenny London, Meri Media, WPP and a leading alcohol brand.I create revenue-driving brand communications and deliver high quality visual and technical solutions for a company's digital requirements, with a clear understanding of both creativity and functionality in a digital space.I thrive on creating high quality beautiful work and enjoy working for large companies as well as small start ups, leading deliverables from early concepts, wireframes and UX, to intricate UI designs; through to build and deployment.Key skills and experience:Campaign Conceptualisation . Art Direction . Responsive Design . App Design . UX Design . Email Marketing . Social Media . Digital Advertising . Re-Platform & Integration . Branding Show less
Digital Art Director
Sept 2013 - Dec 2016Designer / Maker
Jan 2011 - Jan 2014

Mulberry
May 2011 - Sept 2013Senior Digital DesignerRe-design . Branding . Responsive Design . Email Marketing . UX Design . Digital Advertising . Art Direction At Mulberry I was responsible for leading the design of all global digital communications, making sure that all projects meet brand strategy, both commercially and creatively.Highlights include the re-design and re-launch of mulberry.com, making both brand site and email communications responsive. The biannual project London Fashion Week; always challenging and improving on previous seasons, plus the smaller "just because" projects which exude the brands wit and charm.Responsibilities:• Design of digital communications across multiple devices, ensuringall projects met cross-browser compatibility.• Design of email communications.• Digital communication and design for all major projects including London Fashion Week, seasonal change over, product launches and Christmas, making sure communication is consistent across all digital platforms.• Digital Advertising• Design of the creative assets for the Mulberry Journal and all social channels.• Art direction for digital assets when required.• Manage junior members of the team.• Manage projects with external agencies to ensure they work on-brand, to brief and of the highest quality.• Work with the print team to make sure all brand communications are consistent. Show less

Meri Media
Oct 2013 - Feb 2014Senior DesignerBrought on as a freelance Senior Designer at Meri Media to work with their client Lancôme. The brief was to create a digital tool which helped customers find out their skin type, and then easily shop the products. Along with a digital home called 'The Beauty Rooms', which housed all the brands beauty tips and tricks. Responsibilities included: UX and UI design, video and image art direction, on-set direction and client presentations.

Krafted
Jan 2014 - nowFounderKrafted tells the stories of the makers who help to create a more meaningful, honest world. The traditions and craftsmanship of people who use the earth’s materials and who work with, not against, our environment. Krafted promotes a more thoughtful attitude to our communities and our consumption, and encourages us to seek out objects that are created with craft, and with care.Krafted Workshops- Space to create. Space to meet. Space to laugh. Space to learn. Space to unwind.Krafted holds workshop to encourage people to embrace the handmade, to step out of their routine, and to not to be scared of getting stuck in.Instagram: @kraftedspacewww.kraftedspace.com/krafted Show less

Insiders
Jan 2014 - Nov 2014Creative Director (Freelance)Creative Director at Insiders, a tech start up where I was based across London and Los Angeles. Responsibilities: Creative direction and strategy, branding, UX and UI design of the responsive site, app design and email marketing. In-depth work partnering with the owners and developers following a sprint workflow. Responsibilities also included presenting designs and prototypes to investors.- Insiders is the ultimate digital tool to curate your lifestyle, using a library of trusted recommendations and personalised privileges all found in once place. Generated by a network of insiders with unrivalled local knowledge from charming eateries to bustling markets, users can access their Insiders content anytime, anywhere. The website was designed to be scalable for large quantities of user generated content. As a tool for busy professionals and discerning users, it had to be streamlined, responsive and on-brand for a luxury audience. An Insiders app was created in line with the main website to allow users to easily access their recommendations and add their own while on the go. The project also included art and digital direction for the Insiders branding, and associated assets for both B2B and B2C onboarding programmes. Show less

COS
Jan 2015 - Mar 2015Senior Digital Designer (Freelance)Various projects to enhance the COS digital experience including: - Site navigation and Checkout redesign.- improving other UX, UI pieces of cosstores.com and customer email strategy and design.- Art Direction and concept work for eCommerce photography

Aritzia
Jul 2015 - Feb 2016Art DirectorArt Director focusing on the Aritzia digital platforms. Responsible for art direction and concept development through to the delivery of all digital campaigns; ensuring consistency, brand relevance, and functionality of the finished product. Other responsibilities include - The re-brand of the internal culture of Aritzia and concept direction of campaigns through to on-set direction. - Managing a team of designers and leading cross- functional team collaboration were key parts to the role. Show less

Lululemon
Aug 2016 - Dec 2019Art DirectorArt Director on lululemon’s global brand team; leading teams to produce global brand campaigns, product campaigns and editorial content.Highlights:- Partnering with a variety of renowned photographers and directors including Craig McDean, Masha Vasyukova and Estelle Hanania- Working with the Here to be team—lululemon’s social impact program; creating a series of short films with the brands non-profit partners who are doing great things in their local communities- Led campaigns which received first time coverage for the brand in publications including Vogue, Dazed and Confused and The New York Times.Responsibilities in more detail:- One of the senior leaders of a 50+ creative team–driving the execution of global 360 campaigns across digital platforms, in-store, events, PR, and community marketing. - People Development. Both job mentorship and personal development- Creative lead on projects from brief through to execution; managing the creative team of designers, writers, videographers, photographers and producers- Global campaigns including international launch strategy and roll out across all channels, multi language, in store and PR.- Answering briefs with different KPIs including acquisition, retention, revenue and brand love. - Work in partnership with the Project Manager and Brand Manager and collaborate with cross functional teams including product design, styling, eCom, social- Review and approve creative- Lead film and photo direction with the producer, making sure creative is upheld - Presenting work to senior leaders, along with communicating the project roll-out to the other lululmeon head offices globally - Art direction of weekly marketing campaigns across Women’s and Men’s - Creative strategy and art direction for ivivva; the Girls sub-brand at lululemon- Work with external agencies on a selection of campaigns and projects- Developed a book of photographers who I worked with globally to shoot editorial stories published on the blog. Show less

KATIE BAMBRO LTD
Mar 2020 - Aug 2024Senior Art Director (freelance)I provide creative direction to luxury, fashion and lifestyle brands, services and charities who are showing a commitment to sustainable practices.Clients include: PUMA, Tatcha, Native Shoes, Kit and Ace, Saje Wellness, 7Eleven.Services offered: Creative vision & strategy, Photo and film direction, commercials, concept direction, global 360 campaigns, print and digital design, brand identity, set design & styling, leading teams.Portfolio: kraftedspace.com

Saje Natural Wellness
Jan 2023 - Jul 2023Freelance Art DirectorI was brought on to help the Creative Director and CEO carve out a new elevated direction for the much-loved Canadian all-natural wellness brand, Saje. Company goals included new customer growth, customer retention and a re-alignment in the brands visual aesthetic. Through campaign calendar work, I led a series of exploratory projects that saw an elevated look and feel for the brand. I was responsible for concept and art direction, pitch work, on-set photo and film direction, collaborating with the Copy Director on tone of voice and leading the creative team on execution and deliverables. Show less

Native Shoes
Jan 2024 - Jun 2024Associate Creative Director (interim)For 6 months I was Native Shoe's interim Associate Creative Director while I helped them find a full-time permanent replacement.Responsibilities included:- Support the Brand Marketing Director by assisting with the development of strategies and monitoring the performance of creative teams.- Refining the campaign calender and budgets attached- Creative lead on seasonal campaigns, product stories and campaigns- Overseeing execution of weekly marketing calender deliverables- Redefining and always pushing for excellence through image, film and graphic design- Developing brand guidelines- Overseeing the creative team by providing guidance and project management on various projects- Team mentorship- Ensuring projects are meeting budgets, timelines, and requirements- Helping creative teams overcome obstacles and offering creative solutions Show less

Self-employed
Jun 2024 - nowFreelance Senior Art DirectorAfter more than a decade in North America, I have returned to the UK and am excited to explore new freelance opportunities remotely, in London, Brighton, or anywhere in Europe. I specialize in creating emotionally impactful work that shifts people's perspectives and meets company objectives. My services include providing creative vision and strategy, art direction, and team leadership to brands and companies in the luxury, fashion, and lifestyle sectors. With expertise in 360 campaigns, image and film direction, and brand building, I am comfortable working on large-scale productions as well as smaller, more agile ones.Full services list:Art Direction | Concepting | Photo & Film | Commercials | Brand Strategy | Brand Experience & Events | Editorial Design | Digital | Set Design & Styling | Team Leadership Show less
Licenses & Certifications
- View certificate

Level 2 WSET - Wine and Spirits
WSET — Wine & Spirit Education TrustMay 2019
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