Todd Bailey

Experience

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  ATTN Marketing

  Aug 2004 - Sept 2024

  Founder

  Attention-Driven MarketingAt ATTN Marketing, I have been a pioneer in the digital marketing space for over two decades, bringing unparalleled expertise as a consultant to help businesses thrive. With a focus on what matters most—driving your business forward—I deliver targeted, results-driven strategies. By blending tactical implementation, cutting-edge technology, and deep industry knowledge, I provide comprehensive marketing solutions tailored to your unique needs.Core Services:Search Engine Optimization (SEO)Pay-Per-Click (PPC)Conversion Rate Optimization (CRO)Landing Page OptimizationSocial Media Marketing (Organic & Paid)Viral Content DevelopmentVideo CreationPublic Relations (PR)Ecommerce ManagementBook time with Founder Todd Bailey now with Google Meet now! Show less

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  WebiMax.com

  Jan 2008 - Feb 2013

  Chief Marketing Officer

  I was integral in the early development years of WebiMax, an award-winning Internet marketing agency known for its comprehensive SEO and SEM services provided to clients worldwide. My contributions helped shape the company’s process and services.With a focus on organic SEO, I played a key role in expanding our offerings to include paid search management, social media strategies, design and development, and reputation management. My efforts were crucial in establishing WebiMax as a leader in the field, driving significant growth and success for both the agency and its clients.WebiMax is an award winning Internet marketing agency providing SEO/SEM to clients world wide. The companies comprehensive approach to increasing online visibility for it's clients comes from a process that has been refined for over ten years in the industry. With a concentration on organic SEO (Search Engine Optimization), the company also provides paid search management, social media, design/development and reputation management. Show less

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  Omnicom Group

  Feb 2013 - Jul 2013

  VP of Digital Marketing, SEO/SMO/SEM/Analytics

  TPG, an Omnicom/DAS AgencyResponsible for the development of digital agency process and strategies both internally and for clients within the health care and pharmaceutical industries including:Blue Cross / Blue Shield Farmers Insurance21st Auto InsuranceGeisingerColonial Penn

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  Flexential

  Jul 2013 - Mar 2014

  SEO & SEM Consultant

  In house SEO & SEM Specialist for the development of ViaWest, formerly INetU.net, a cloud hosting company. Responsible for all search actives including strategy, agency/vendor management and implementation.

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  Gen3 Marketing

  Mar 2014 - Oct 2019

  VP of Search, PR & Digital Marketing

  Todd was brought on to Gen3 (an Affiliate Marketing agency) to start as the head of a new department, expanding Gen3's offerings to include PPC, SEO, and Social Digital PR.Implemented the Organic and Paid Media offering, team & practice for Gen3 Marketing in Blue Bell, PA (Total Employees: 110, Clients: 250+) from start-up to a 5 and a half year profitable, multi-million dollar revenue driving digital marketing channel. ° Worked in growing the internal staff of SEO/SEM/Social professionals° Transition lead of multi-million dollar acquisition (PepperJam)° Managed a multi-million dollar P&L° Worked with Directors, Managers and Associates on retention, process & continuing education° Internal cross department "best practice" sessions° Worked with great ECOM, B2B/B2C, and Enterprise clientsHistorically, an Affiliate Marketing agency, Gen3 Marketing leveraged Todd Bailey to integrate SEO, PPC, Display Media, Programmatic, Social Media, Data & Analytics and so much more. For the past five and a half years, Todd has worked directly with the CEOs of Gen3 Marketing during acquisitions, new business development, and ongoing agency development. Show less

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  MYOS CORP

  Feb 2018 - Mar 2024

  VP Performance Marketing & E-commerce

  During his tenure as Vice President of Performance Marketing & E-commerce at MYOS Corp and MYOSPET (myospet.com) —a consumer packaged goods (CPG) company—Todd played a pivotal role in turning around the company’s direct-to-consumer (D2C) e-commerce operations. Under his leadership, MYOS achieved remarkable growth, elevating e-commerce revenue from a $100,000 monthly deficit to over $1 million in consistent monthly sales within five years.Todd’s strategic approach encompassed a variety of marketing channels and technologies to achieve sustained growth. He developed custom affiliate programs, implemented inbound marketing initiatives, and expertly managed marketplace strategies across Amazon, wholesale/B2B platforms, and D2C channels. By leveraging his proficiency in demand generation, go-to-market (GTM) strategies, and campaign development,Drove D2C e-commerce with direct revenue growth from -$100K to over $1 million per month within 5 years.Developed custom affiliate programs and executed inbound marketing and marketplace management strategies (Amazon, Wholesale/B2B, D2C).Achieved demand generation, GTM strategy, and campaign development success across PPC, SEO, and paid social media.Utilized customer and audience data technologies, including Demand-Side Platforms (DSP), Data Management Platforms (DMP), and Customer Relationship Management (CRM) systems, to drive targeted marketing campaigns and optimize engagement strategies.Developed and managed a wholesale partner portal (myosvet.com) and its GTM strategy.Effectively managed Customer Acquisition Cost (CAC) and Lifetime Value (LTV), optimizing marketing strategies to increase profitability and long-term customer retention.Core Competencies and Technical Expertise:Shopify Plus (ECOM), additional/otherHubspot (B2B), additional/otherAd Platforms: Google, Facebook, TikTok, SnapChat, othersProgramatic, DSP and CTV/LinearDMP, DSP, CRM Customer & Audience Development Show less

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  Celerant Technology

  Sept 2024 - Mar 2025

  Marketing Manager
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  Pareto PPC

  Mar 2025 - now

  VP of Client Strategy

  As a strategic leader in digital marketing, I drive optimization and channel management across an agency’s entire client portfolio, ensuring campaigns exceed performance goals while maintaining strong client relationships. I lead and mentor a team of managers, analysts, and contractors, overseeing campaign strategy, budget allocation, performance optimization, and analytics. With a focus on fostering client partnerships, I collaborate with senior stakeholders and external agencies to align marketing efforts with business objectives. Additionally, I develop and implement operational best practices, coach teams for growth, and stay ahead of industry trends to drive innovation and success. Show less