Laze Todorov

Experience

• 

  Zepter InternationaI

  Nov 2013 - Jun 2015

  Marketing Specialist
• 

  TBM Evolution Group

  Jun 2018 - Jul 2020

  Negotiating with a high level clientsBusiness development on given productsCompleting given targets and KPI's Negotiating by company management.Analyse strategic target groups Making outbound B2B calls with potential clients Sending and answering emails, keep on constant communication with existing clients Looking for potential prospects and clients using different analytics and marketing methodsGo the “extra mile” to meet company expectations Keep records of calls and sales and record useful information Show less

  • Senior Sales and Marketing Specialist

    Mar 2019 - Jul 2020

  • Sales and Marketing Executive

    Jun 2018 - Mar 2019
• 

  Sopro

  Jul 2020 - now

  • Direct line management of up to 10 team members;• Day-to-day delivery of up to 50 client campaigns (Email Marketing, LinkedIn Outreach, Direct Letters, Social Media).• Accountability for team performance, ensuring all relevant KPIs are achieved across the team at both collective and individual levels;• Developing and managing detailed project plans, aimed to enhance internal systems and optimize operational efficiency.• Defining the scope of activities for specific projects in cooperation with different departments (IT, Customer Success, Finance, HR etc.) • Support the recruitment process.• Manage and track staff holiday, absence and performance matters, implementing the various stages of the company’s HR and Performance Management policies where appropriate;• Help in developing the new starter induction training program and material;• Deliver new starter inductions and training for all new additions to the team;• Develop staff to full competence through staggered and supported introduction to their roles and responsibilities.• CRM Integrations (HubSpot, Pipedrive, Zoho, Salesforce)• Balance high levels of output with extremely high quality and accuracy;• Represent the various working policy stances and positions of the business with confidence and authority, maintaining employee trust and motivation at all times;• Lead by example to develop an environment of trust, maturity and positivity within the workplace, ensuring a motivated and happy team.• Reporting and systems;• Oversee the weekly reporting process, ensuring accuracy and high quality analyses is performed, together with appropriate suggestions being sent to the client;• Ensure team adhering to all defined procedures;• Maintain and distribute internal reporting on team’s KPI performance. (I.e. bonus submissions);• Strategy and leadership.• Work with the Operations Managers to continually improve the ops processes, systems and procedures. Show less -Planning and scheduling of day to day campaign activity.-Campaign delivery using internal business systems.-Strict adherence to operational delivery processes and workflows to ensure campaigns are - delivered on time and to the required specification.-Demonstrate highly efficient multi-tasking and time management skills across up to ten simultaneous client campaigns.-Identify bad data, errors and potential points of failure during the delivery process and resolve in -advance of issues arising.-Ensure specific campaign material is configured to flawless written English.-Take an active role in the development of the businesses core product features and services by continuously suggesting improvements to drive performance or reduce cost.-Generate and distribute a range of daily and weekly client activity reports Show less

  • Marketing Operations Team Manager

    Jun 2022 - now

  • Senior Marketing Executive

    Jan 2022 - Jun 2022

  • Marketing Executive

    Jul 2020 - Jan 2022