
Fransiska Fedora
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About me
Digital Marketing Manager at Steven Leach Group
Education

Santa Laurensia High School
2013 - 2016High School Diploma ScienceActivities and Societies: - 2014 Gold Medal For Best Science Project - (Banten, Indonesia) - 2013 Copper Medal For Best Essay in Renewable Energy

Ming Chuan University
2016 - 2020Bachelor's degree International Business and Trade 3.8/4.0 GPAActivities and Societies: -ICES (International College Student Association) - Volleyball Team
Experience

S&N Course
Jan 2015 - Jul 2016TeacherHelping students to acquire knowledge, competences or values

Big Bad Wolf Books
Jun 2016 - Jul 2016Sales Associate- Selling retail products in English and ensure a smooth sales process and transactions

金藤國際有限公司
Mar 2018 - Sept 2020Graphic Designer- Ensuring customer satisfaction while performing transaction- Designing Logos, Videos, Catalogues relevant to the company- Coordinated promotional activities across multiple social media platform to generate brand visibility and identify opportunities

Taiwan Startup Stadium 台灣新創競技場
Feb 2020 - Aug 2020Graphic Designer- Graphic Designer Lead and Social Media Marketing on @rocking.asia- Videographer/editor @taiwan_rocks- #Asiarocks 2020 trailer Video- Designed #Youthrocks Instagram Post (xCakeresume, Get ready for YR, Speaker introduction, Panels)- Designed a trophy awards, pull-up banner for Give Me 5 Event- #Asiarocks swags design- Scouting Unicorns company all around Indonesia

XING Mobility
Oct 2020 - Feb 2021Sales Logistics Coordinator- Designed and oversee execution of Company's Website (https://www.xingmobility.com/)- Designed social media campaigns and retargeted online communities into Industrial market- Processing orders and resolve returns issues- Coordinate and monitor supply chain operations- Consolidate shipment processes- Developing social media marketing plans and programs

Karma Medical Products
Mar 2021 - Feb 2022Marketing Planning Specialist- Increased FB Page Reach & Paid Reach by 350% and 260% respectively (2020 vs 2021)- Increase Website Visitors; UU 132% & PV 175% (Paid 2020 vs 2021)- Identify best bid price and keywords needed to continuously improve overall seller's Paid Advertisement ROI through historical performance and strong grasp of local market (decreased CPC from NT$8.5 to NT$5.3 in 3 months)- In charge of strategizing Onsite Marketing Solutions initiatives to grow the solution revenue in Shopee Malaysia (ROAs average each month is NT$106)- Designed paid social media campaigns in Malaysian Market - Improved collaborative efforts with overseas sales and marketing team; (Malaysia, Indonesia, Cambodia and Philippines) - Business Development of B2B market to Malaysia, Indonesia, Cambodia and Philippines - Localized marketing materials from HQ to multiple oversea markets (Including translation from English - Bahasa Malay, English - Bahasa Indonesia) Show less

Steven Leach Group
Mar 2022 - nowDigital Marketing Manager- Increase Website Visitors; Page Views by 84% and Decrease Bounce Rate by -70% (Organic 2021 vs 2022)- Increase New Followers; LinkedIn by 60%, Instagram by 50%, Facebook by 40% (Organic 2021 vs 2022)- Increase CTR in Newsletter by 50% (2021 vs 2022)- Develop strategies to increase traffic to and engagement in social media and on the website- Plan and manage social media platforms (FB, IG, LinkedIn and WeChat)- Manage marketing strategies from multiple offices (Kuala Lumpur, Taipei, Shanghai, Bangkok, Hongkong, Seoul, Shanghai)- Improve the design, UX, traffic, and content of the website- Use advanced metrics to measure the success of a marketing campaign Show less
Licenses & Certifications

Global Collaboration Certificate
X-CultureFeb 2019
The Fundamentals of Digital Marketing
Google Digital GarageJan 2021
Honors & Awards
- Awarded to Fransiska Fedora2022 EBAT Membership Card Design Competition European Business Association in Taiwan Dec 2021 EBAT is a non-profit, non-government organization created with the purpose of improving the relationship of European countries and Taiwan in terms of economic, educational and cultural interests.The Membership Card will be used for the calendar year 2022 and issued to all EBAT members as a form of identification to redeem member-only access to promotions and events.
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