Susana Ingrid Arce Silva

Experience

• 

  Universidad de Piura

  Oct 2009 - Feb 2012

  Storytelling and marketing communications

  - Script development and editing of the documentaries- Production of four reports on educational development projects between Peru – Ecuador villages.

• 

  Publicitech Chile

  Jun 2015 - Dec 2016

  Marketing Team Member

  - Content- Sending mass emails

• 

  ABS-ERP

  Sept 2016 - Aug 2022

  Marketing Lead

  - Content SEO- Writing creative content on social networks - Development of a landing page for companies and conversion of campaigns.

• 

  Plataforma Group

  Sept 2016 - Oct 2020

  Digital Marketing Specialist

  - Analyzed large datasets from marketing campaigns to measure performance and better the ROI by 40%. - Implemented SEO strategies, including keyword research, on-page SEO, and content marketing, resulting in a 20% increase in organic traffic.- Developed, executed, and optimized SEO, SEM, email, and social media to drive brand awareness. Increased conversion rates by 30% through A/B testing and optimization of landing pages and ad creatives.

• 

  Lhlab - Proyectos de BigData y DataScience

  Sept 2020 - Dec 2021

  Machine Learning and Computer Vision - Proyectos de BigData

  - Designed neural network architecture for computer vision projects. - Developed and trained a model for detecting objects such as helmets or masks (in case of pandemic safety).

• 

  Remates Reyco

  Nov 2020 - now

  Data Analyst

  - E-commerce and car auction company located in Santiago de Chile.- Implemented interactive dashboards in Tableau and Power BI, reducing decision-making time and creating new products like Reytop www.reytop.cl- Built, launched and managed the new car website for new audiences that achieved a month-over-month growth rate of over 20%.- Extracted data with web scraping for analysis in the automotive industry. - Developed a sentiment analysis project in Python and analyzed competitors and industry trends. - Created new social media content that generated a 75% increase in new followers and established the brand. Show less

• 

  Desafío Latam

  Jan 2023 - Sept 2024

  Full-stack Developer

  Responsibilities:- Online course platform- Developed the mockups of a course platform and collaborated with the UX/UI team.- Developed a frontend platform with frameworks such as ReactJS and Next.js- Backend: NestJS framework- DataBase: PostgreSQL.

• 

  Personal Projects

  Jun 2024 - Aug 2024

  APPRENTICESHIP - ADVENTURES WORKS June 2024, Berlin Responsibilities:- Connect data in Power Query from the Server and transformed - I applied DAX for data processing and enrichment - Work with Tableau to create insightful reports and dashboards.- Designed and visualized the data in an interactive dashboard in Power Bi Responsibilities:- Performed exploratory data analysis (EDA).- Analyzed numerical and categorical within the scope of univariate analysis by using Distplot and Pie Chart charts.- I got 90.3% accuracy and 93% AUC with the random forest classifier model, among other models.

  • Data Analyst

    Jul 2024 - Aug 2024

  • Data Scientist Project - Heart Attack Analysis And Prediction

    Jun 2024 - Jul 2024