
John Saul
Market Research Officer

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About me
General Manager at Chickenguard
Education

DeMontfort University
1995 - 1998Ba Joint Hons Fine Art and the History of Art & Design Art/Art Studies, General
Ernulf School
1987 - 1994GCSEs and A Levels
Ernulf Community School
1987 - 1992
Experience

RSPB
Mar 1999 - Jul 2002Market Research OfficerThis was my first job after University and during this role I learnt all aspects of market research. Working closely with internal clients, I helped them realise their objectives through a combination of in-house and out-sourced market research methods. I became fully conversant in qualitative, quantitative and desk research. Training was key in this role and I became proficient in MS office as well as a range of business communication skills. This enabled me to become highly accomplished in report writing and presentations. I learnt to be very thorough and meticulous in all aspects of work, especially when in consultation with the client to ascertain and ultimately achieve their objectives. Show less

National Extension College
Sept 2003 - Nov 2006Sales & Marketing ExecutiveThe main function of this role was promoting the NEC’s distance education courses by planning and executing sales and marketing campaigns. This involved increasing sales within two key market sectors: Schools and Childcare. Under my management, the Childcare sector became the companies biggest income-generating sector. This role involved time-sensitive mailings/ promotions, telephone follow-up and face-to-face meetings. I also kept abreast of government policy and funding streams, which enabled me to tender and secure lucrative contacts with many local councils. During this period I enhanced my time management and organisational skills whilst overseeing the restructuring of our entire suite of childcare courses. I also represented The National Extension College at trade-fairs and conferences. Show less

Windhorse: ethically traded giftware
Oct 2006 - Mar 2013Sales Key Account and Marketing ManagerThe main focus of this role was identifying and addressing the needs of key accounts to build relationships and consequently increase sales. I used a thorough understanding of customer requirements and product knowledge combined with a pragmatic approach. Working to targets, I achieved significant year on years sales growth and continually looked for ways of improving workflow. I worked closely with the Web Manager to instigate quarterly web promotions and with the Sales Manager to raise lead generation and brand awareness. I represented the company at all trade shows (four a year) ensuring business development and sales were maximised. Each season we hosted a pre-show sales event (a key date in the lead up to the major trade shows) beyond the sales duties during these pre- shows, showroom set up and logistics were a ongoing duty which included stock control, display and event organisation. Show less

Moussa Minerals & Fossils
Mar 2013 - May 2016Sales and Marketing ManagerI am responsible for:• Developing a wholesale website, including: cataloging products, setting pricing, product codes, product specifications, website design and SEO.• Manage trade show event to showcase website and focused range to achieve higher UK and international revenue through new and expanding existing business. Dealing with logistics, promotion, lead generation and sales at the show.• Prioritising workload to build relationships with key accounts and service all customers. • Leading the sales process from start to finish, ensuring customer satisfaction.• Regularly contacting clients via email, telephone and face-to-face meetings, enabling me to grow key accounts.• Managing the customer database and developing a CRM system to identify key sectors, prospects and opportunities. • Investing time in those with growth potential, negotiating with the client on product specifications, pricing and delivery requirements.• Targeted sales and marketing to identified sectors including jewellers and interior designers. Show less

The English Spirit Distillery
Jun 2016 - Oct 2018Sales and Marketing ManagerThe English Spirit Distillery is a small batch copper pot distillery based at Great Yeldham Hall, Great Yeldham in stunning North Essex. You may be familiar with our other distillery at the old salt depot in Dullingham. This will only be open for a short while longer as we are shifting production to Great Yeldham as part of a big expansion project.The English Spirit Distillery was set up over six years ago by Dr. John Walters (a biochemist from Oxford). It was his aim to produce a diverse range of spirits of outstanding quality and we are very proud of what we have achieved. We are one of only a handful of distilleries who actually make their gin from scratch. We use local sugar beet to make an exception smooth 54% vol premium vodka, which we then distill again, to make our fabulous Dr J’s gin. We also make the only rum made in the UK, fine English Single malt, apple brandy and seasonal eau de vie, grappa and liqueurs. It is testament to John’s hard work and knowledge that last year we won 18 international awards for our spirits. This year the pile is currently at about 9 (but its only June).Not only do we aim to produce the best quality spirits we also aim to be the largest small batch distillery in the world. Through our continued focus on quality we have seen our success and demand for our spirits grow. Now we are operating a 24/7 production operation to keep up with demand and are up-scaling production at our Great Yeldham site – ensuring that the focus remains on quality.http://www.englishspiritdistillery.com Show less

House of Saul
Oct 2018 - Nov 2022Father
Chickenguard
Jun 2020 - nowGeneral MangerChicken Guard is the world’s leading manufacturer of automatic hen house door openers. We are based in Fulbourn, just outside of Cambridge. We have come a long way since starting in 2011 and you can now find our products in 67 countries worldwide and counting. We were awarded the Queen’s Award for International Trade for Outstanding Short-Term Growth in Overseas Sales in 2019, the PetQuip Exporter of the Year Gold Award in 2020 and the Barclays International Expansion of the Year award in 2021. Our ChickenGuard HQ in Cambridge is constantly expanding, with extended warehouse facilities added in 2021 to accommodate this impressive growth. We now also have an additional office in Europe, as well as warehousing facilities in Europe and the United States. While our offices are changing, our old-fashioned values have stayed the same; putting passion into everything we do, showing integrity in our everyday tasks and collaborating with each other to drive our customers’ success. We strive for innovation and embrace change. Show less
Licenses & Certifications

GCSEs & A Levels
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