George Brown

Experience

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  Culford School

  Apr 2012 - Aug 2013

  Cricket Coach During Holiday Periods

  Assistant Coach at Culford's Easter and Summer Holiday cricket camps, usually working with a group of 25-30 x 8-13 year olds.Responsibilities included:-Ensuring the safety of all participants,-Planning and delivering coaching sessions,-Controlling groups of children in non-coaching setting (pre-camp, lunchtimes and post-camp),-Maintaining Culford School's standards of practice.

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  Australian Football League

  May 2013 - May 2014

  Research Performance Analyst

  In conjunction with the AFL I completed my 12,000 word Undergraduate dissertation, comparing Australian Rules Football with Gaelic Football. In doing so I presented at AFL House, maintained contact while in different continents and produced a client report on the study. Disseminating the information on visualperformanceanalysis.com and through Twitter were also key roles post-completion.

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  Vauxhall Holiday Park

  Jun 2014 - Sept 2014

  Seasonal Bar Staff

  As part of the bar staff at a 5* Holiday Park I required high levels of customer service, and the ability to problem solve when issues arose. I also had to assist with opening and/or closing the bars according to the shift and room I was assigned, this involved: stocking fridges, cleaning the room, cleaning service equipment, communicating with security staff and various other duties.

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  Cardiff Met Archers

  Oct 2014 - Jul 2015

  Performance Analyst

  Lead Analyst for the Cardiff Met Archers in the WBBL. Responsibilities included: filming and coding of matches, providing video feedback through Team Performance Exchange, creating scout videos of opposition players, and video exchange with opposition teams.I also provide infographics to be used on social media, these were either posted pre-game, as way of building interest, or as a post-game snapshot for followers who weren't at the fixture.During my time with the Archers we have won the Betty Codona Classic Plate and the Basketball England National Cup. Show less

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  South Wales Basketball Association

  Apr 2015 - Apr 2015

  Videographer

  For the SWBA Final Fours of the U16, U18, Seniors D2 and Seniors D1 competitions, I recorded all of the fixtures, compressed each video file, and uploaded them to YouTube for the SWBA. The footage was then shared on Social Media to help increase the online presence of the SWBA.

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  Performance Advantage Ltd

  Oct 2015 - May 2016

  Senior Performance Analyst

  As an Analyst with Performance Advantage I provided Performance Analysis services and solutions across the professional sports sector, tertiary education sector and the school sector. This mainly included a role as the Head of Performance Analysis for Durham County Cricket Club 1st XI in the County Championship, T20 Cup and One-Day Cup during the summer months and as an Analyst for Durham University sport during the winter months. However it also included working with Newcastle University, Durham School and Fettes College as required.While the work itself was varied, it comprised any of the following responsibilities: film and code matches (either live or post-match), provision of video and statistical feedback through many different means (pre-match or post-match), provision of opposition analysis, creation of motivational or highlight videos and any other tasks as set by any of the Head Coaches. Show less

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  England & Wales Cricket Board (ECB)

  Jun 2016 - Dec 2016

  Performance Analyst

  With the ECB I provided Performance Analysis services to relevant ECB competitions - such as the Bunbury Festival and Kia Super League - and international competitions - such as ICC tournaments being played in the UK and televised tournaments from across the globe (e.g. the IPL, BBL, WBBL, and CPL).Duties in this role included maintenance of databases, set-up of equipment in challenging environments, live-coding cricket matches, maintenance of equipment, and feedback as required.

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  Gibraltar Football Association

  Aug 2016 - Nov 2016

  Head of Performance Analysis

  Hired to increase the professionalisation of the Gibraltar Mens Senior Team, providing insight into the opponents and our own performance through data and video.• Comprehensive performance analysis process: Implemented and managed a thorough performance analysis process for the senior squad, covering training sessions, matches, and opposition teams.• Data management: Created and maintained a performance-data database to store and organize relevant information.• Meeting facilitation: Led or supported pre-match, post-match, and post-training meetings, providing insights and analysis to the coaching staff and players.• Video content creation: Produced motivational videos and other video content as requested by the Manager and coaches to aid in player motivation and tactical understanding.• Intense work during international breaks: Collaborated closely with the Gibraltar coaching staff and players during international football breaks, demonstrating your ability to perform effectively under pressure and deliver results. Show less

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  Scottish Football Association

  Nov 2016 - Dec 2017

  Post-Match Analyst

  Hired in a newly created role to deliver a framework for performance analysis throughout all ages groups within Scottish football, managing its implementation, and providing input to the CAS criteria.• Post-Match Analysis: Led Post-Match analysis for all Scottish national teams, effectively using the budget and introducing innovative concepts into the analysis process.• Redesigned analysis templates: Revamped the Post-Match analysis template in Nacsport, improving its efficiency and functionality.• Statistical analysis and radar charts: Created a statistical analysis system to identify high-quality footballers within the Scottish football system and developed radar chart documents for coach review.• Pre-Match analysis: Conducted profiling of opposition teams, producing interactive iBooks/eBooks for mobile devices and Microsoft Surface Hub.• Equipment and technology: Managed the purchase and installation of fixed 4K IP Cameras at the Oriam High Performance Centre, enhancing the quality of analysis with high-definition footage.• Team management and adaptability: Thrived in challenging and unfamiliar environments, demonstrating the ability to lead a team of analysts and coaches, work effectively in a fast-paced setting, and achieve the organization's goals. Show less

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  Rangers Football Club

  Dec 2017 - May 2021

  Head of Academy Analysis

  Hired to enhance the performance analysis provision within the academy and positively impact player development. Grew the department from one staff member to several and brought analysis provision to all teams from U11 to B-Team.• Managing staff and resources: Oversaw the utilization of performance analysis tools and systems, including Hudl Sportscode and the Hudl online platform. Developed new code windows, output windows, and streamlined work processes, documented through Service Level Agreements and Operational Definitions.• Youth development: Worked directly with the B team, live coded fixtures, provided feedback, and created individual KPIs through statistical analysis, resulting in significant improvements in team performance.• Staff management: Line managed a team of six staff members, conducted daily morning meetings, and implemented individual Development Plans to enhance strengths and address weaknesses.• Achievements: U20s team won the SPFL Reserves League. Notable victories against high-caliber teams like Valencia, Villarreal, Spartak Moscow, Rapid Vienna, and AS Roma. The U17 team won the Al Kass International Cup and the B Team were the highest performing Colts team in Challenge Cup history.• First-team experience: Assisted First Team Analysts with training analysis during the Coronavirus Pandem Show less

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  Heart of Midlothian FC

  May 2021 - Sept 2022

  Lead Recruitment Analyst

  Joined Hearts as part of a revamped recruitment team to modernise the recruitment department. Delivered data-driven insights to senior staff, and created successful recruitment frameworks.• Player identification and recruitment: Recommending players matching club data profiles for further evaluation by scouts, the Head of Recruitment, and Sporting Director.• Player documentation: Creating player "snapshot" videos, conducting due diligence, and compiling detailed player dossiers for visa applications.• Live scouting: Attending fixtures around the UK to gain insights into player performance and behavior.• Managing performance analysis software and data contracts within the club.• Line management: Managing the Head of Academy Analysis and providing guidance to the First Team Analyst.• Interim Head of Recruitment: Assumed this role during the Summer 2021 Transfer Window, coordinating with scouts, player assignments, and collaborating with senior management to achieve recruitment goals. Show less

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  Club de Futbol Monterrey Rayados

  Sept 2022 - Nov 2023

  Director of Soccer Analytics

  Hired in a newly created role on a 1-year contract to introduce data-led decision making into all facets of the sporting department, revolutionising the way the club approached matches, transfers, and contract renewal/retention decisions.• Establishing and executing data strategy for the club, covering Opposition Analysis, Post-Match Analysis, Recruitment Analysis, and Team Identity Analysis for all teams.• Managing the day-to-day operations of the Analytics Department, including staff recruitment, development, and workload management.• Streamlining data sources and providing recommendations for software and hardware.• Leading a team of analysts in data engineering, data science, and data translation to enhance the club's performance and success.• Developing Spanish language skills for effective communication. Show less

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  Chelsea Football Club

  Jul 2024 - now

  Scouting Analyst

  Joined the Chelsea FC Recruitment Team to support the scouting workforce in their efforts to identify Elite Emerging Talent.• Track, monitor and analyse scouting reports on all Emerging Talent, creating weekly headline overviews• Lead on the analysis of data for Breakthrough Talent age groups and support scouting efforts• Drive the use of data in scouting cells to help in the early identification of young players• Align scouting approaches, creating shared language and consistent player scoring• Oversee scout performance metrics to support learning and development, and yearly reviews• Assist in the collection of context and background information on players of interest• Oversee the CPD programme for the academy Scouting team Show less