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Leonard Ehouabolet

Leonard Ehouabolet

Sales Executive Trainee

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  • Timeline

  • About me

    Marketing and Sales Expert Consultant (PNRMN) Brand Stewardship | Business Management | Business Strategy | RTM | Trade Marketing | Multicultural leadership | West and Central Africa experience

  • Education

    • Ecole Supérieure de Commerce d'Abidjan (ESCA)

      1999 - 2002
      ESCA Degree (Master in Business) Business, Marketing Management, Finance, Accounting

    • Institut National Polytechnique Houphouët Boigny

      1997 - 1999
      Prepa Commerce Business, Accounting, Law, Economics

    • Ecole Militaire Préparatoire Technique de Bingerville

      1990 - 1997
      Baccalauréat Enseignement secondaire et militaire

    • University of Brighton

      2001 - 2001
      Business English Certificate English

  • Experience

    • SIT Ubizen Côte d'Ivoire e-business Côte d'Ivoire

      Aug 2000 - Nov 2000
      Sales Executive Trainee

      Assistance to the Marketing and Sales Manager * Designing of a sales plan for "Cisco multiservices" network products range * Designing of sales proposals

    • Coca-Cola West Africa

      Jan 2002 - Jun 2002
      Management Trainee

      Wholesaler project in Cameroon.Setting up of a trade program to improve soft drinks contribution within wholesalers sales in Cameroon over 3 years

    • The Coca-Cola Company

      Jul 2002 - Dec 2002
      Market Developer

      In charge of CCWA operations in Côte d'Ivoire and new products launchOperations (trade marketing) follow up on carbonated soft drinks

    • Unilever Francophone West Africa

      Mar 2003 - Jul 2010

      Generating understanding of Customer and Shoppers.Leveraging customer and shopper insights into powerful Customer Marketing plans.Managing Total Trade InvestmentsLeading pricing processes for best company performances and profitabilityLeading merchandising in channelsLeading Category Management ProjectCategories performances dashboardLeading sales volumes forecastingLeading Home & Personal Care Business Team (multifunction team) reporting to the Board on company performances and key actions Show less

      • Head of Customer Marketing

        Jan 2009 - Jul 2010

      • Head of Customer Marketing Côte d'Ivoire

        Jan 2007 - Jan 2009

      • Trade Marketing Manager Home & Personal Care

        Nov 2004 - Jan 2007

      • Assistant Brand Manager

        Mar 2003 - Nov 2004

    • Nestlé

      Jul 2010 - Dec 2017

      Based on global strategy defined by the Business Executive Manager (BEM) and sound territories consumer insight, prepare plans to generate demand for the category territory doing one or more of: 1. Consumer communication in line with brand communication framework/ essence and regional targets2. Generate product innovation and renovation and follow up planning / execution within defined timing 3. Optimize pricing and propose reviewImplement the Integrated Commercial Planning process (ICP)Dynamic sales forecastsEnsure coaching, training and development of all Brand Managers Ensure efficient use of PFME investment from planning to execution & monitoring Analyse business environment and propose brand / category objectives and targets (Full P&L, Market Share) Show less

      • Category Manager Culinary Savanna Cluster

        Feb 2015 - Dec 2017

      • Category Business Manager Culinary Côte d'Ivoire

        Jul 2010 - Jan 2015

    • Unilever

      Feb 2018 - Jan 2019
      Marketing Strategic Projects Lead Francophone Africa

    • BIC

      Feb 2020 - Nov 2022
      Senior Marketing Manager BIC West & Central Africa

  • Licenses & Certifications