Michelle Escobar

Experience

• 

  C-Com Group, Inc.

  Dec 2014 - Dec 2015

  Luxury Rum Brand Ambassador

  • Drive sales with trade focused educational programs that are both brand and category specific • Be the on premise expert that helps identify opportunities within designated account universe • Direct accounts in proper and effective merchandising and consumer awareness • Build and manage relationship with the distributors and set up monthly work-with in the field • Delivery performance targets for Serralles USA brands • Train members of the sales force for Key distributor • Participate in Brand activities and partner with customers marketing on trade Show less

• 

  Strategic Experiential Group

  Dec 2015 - Dec 2016

  NJ Market Field Manager

  •Coordinated 900+ national and regional consumer event activities a year with Moet Hennessy portfolio•Established strategic relationships with sales, marketing teams and distributors in NJRecruited, trained and evaluated sampling agents•Effectively managed the team of 95 Brand Ambassadors•Performed HR and personnel-related paperwork activities, including recruitment, payroll and evaluations•Managed numerous budgets, point of sale materials (POS) and inventory•Generated statements of work (SOW) by detailing projected expenses•Achieved and exceeded Key Performance Indicators (KPIs) consistently across assigned brands and markets Show less

• 

  Breakthru Beverage Group

  Oct 2016 - Feb 2018

  Key Account Manager

  • Maintained 80+ accounts, by effectively communicating marketing plans, establishing relationships with influencers (bartenders and promoters), by presenting new products and key trends. • Executed account staff trainings on priority brands by administering instructional staff training seminars. • Developed wine and cocktail list by working with CENTIV and analyzing account demographics and opportunities. • Supported sales representatives as a training and information resource by presenting and sharing account trends and brand knowledge. • Established merchandising objectives relative to brand priority for each account. • Obtained appropriate distribution of supplier brands throughout account base by presenting and selling based on the brands benefits Show less

• 

  Inspira Marketing Group

  Sept 2020 - Sept 2022

  On-Premise Hospitality

  On-Premise Advisor is responsible for driving brand and commercial performance across a territory of on-premise accounts for Diageo portfolio,using strategic business solutions and hospitality industry expertise.

• 

  Enthuse Marketing Group, LLC

  Oct 2022 - Sept 2024

  On-Premise Manager Diageo Hospitality

  Responsible for driving business and commercial performance across a state or multi-state field unit and developing a solid, long-term partnership with the client’s local counterparts and distributor network. Manage a team of customer-facing Advisors and Educators to drive brand and commercial initiatives for Diageo portfolio.

• 

  Diageo

  Sept 2024 - now

  Business Development Manager