Andrea McDonald ★ Marketing Program Management

Experience

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  AEM Eventmanagement

  Jan 2001 - Jan 2003

  Promotions & Event Assistant
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  Koop Live-Marketing

  Jan 2003 - Jan 2004

  Project Assistant, Events
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  Stadtmarketing Wels (City Marketing Wels, Austria)

  Jan 2004 - Jan 2009

  Marketing & Event Project Manager

  Spearheaded the end-to-end project management process of marketing campaigns and downtown shopping events; provided ongoing communication and resolutions to relevant parties to ensure deliverables and timelines were met to successfully initiate, plan, design, execute, and complete the projects at hand. Developed, built, and managed relationships with various stakeholders to ensure client satisfaction♣ Developed and implemented advertising campaigns for city shops such as the Fall and Spring campaigns and Agenda 012 – a comprehensive project to improve measures pertaining to a downtown concept for the City of Wels ♣ Organized downtown shopping events that attracted tens of thousands of visitors and helped boost economy♣ Oversaw concept and development of Christmas Campaigns and downtown shopping events.♣ Managed media, press, and public relations; served as the main contact person for all media inquiries. ♣ Handled general press releases and project-specific press information, including contract negotiations. Was responsible for the PR cooperation between Central Europe and Austria advertising. Show less

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  StarTech.com

  Jan 2010 - Jun 2020

  - Cross-functional marketing project management- Liaises with global partners and agencies to develop multilingual marketing materials and PR strategies- Works with brand team to analyze trends and key learnings and implements project deliverables. - Maintains communication platforms such as website and social media. - Helps identify objectives, strategies and tactics for revenue-driving marketing and communication campaigns including SEO, content and social media planning.- Identifies, manages, and mitigates project risks; - Prepares dashboards and reports on key metrics and analyzes trends to help improve their performance.- Conducts surveys and in-depth qualitative customer interviews and focus groups with the goal of developing customer-centric marketing campaigns- Scrum Master in an agile work environment for the Corporate Marketing Department; ensures smooth and timely execution of project deliverables. Show less Facilitated the development and maintenance of quarterly corporate marketing calendar utilizing adequate brand messaging on ads, product catalogs, promotional items and other sales collateral. Maintained channel marketing program calendar- Coordinated channel marketing related programs and trade show schedule, including logistics and marketing material.- Implemented targeted marketing campaigns, showcasing the company’s reputation for quality and reliability, and promoting the identification of the corporate brand. Ensured effective and consistent communication of brand identity.- Coordinated the development and production of marketing material, including product catalogues and other sales collateral.- Maximized marketplace opportunities, addressed major business challenges, and forecast activities to suit corporate targets. - Developed and maintained project schedules and budgetary estimates; directed actions, along with a focus on the critical path, leading to stream-lined projects often under budget. Show less

  • Marketing Programs Specialist

    Jan 2015 - Jun 2020

  • Marketing Coordinator

    Jan 2010 - Jan 2015
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  Canada Life

  Nov 2020 - now

  - Integrates business goals and project objectives into customer-focused marketing strategies- Leads conceptualization and deployment of integrated marketing plans including digital and paid social campaigns that help drive the organization’s wealth business- Collaborates with business partners to ensure marketing strategies and tactics lead to desired business goals - Ensures smooth and timely execution of project deliverables- Measures and evaluates performance of tactics and campaigns using data insights, customer feedback and key learnings- Builds and fosters strong relationships with business partners Show less

  • Associate Marketing Manager

    Apr 2023 - now

  • Marketing Specialist

    Nov 2020 - May 2023