Feras Masoud

Experience

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  Gulf Stars Technology Group (Ebttikar) - Riyadh KSA

  Sept 1994 - Mar 2000

  Presales Manager

  • Worked on different network devices including Ethernet Hubs, L2 Switches, L3 Switches, Routers, and Access Servers from different vendors (Cisco Systems, Nortel Networks, and Extremenetworks).• Experience in different routing technologies such as RIP, OSPF, EIGRP and different routed protocols such as IP and IPX.• Worked with customers on building backup and disaster recovery solutions including techniques such as HSRP & VRRP.• Designed and implemented multi-protocol managed inter-networking solutions for major corporations across the Kingdom of Saudi Arabia such as Saudi Telecomm Company, Royal Saudi Air Forces, Saudi Navy, and Saudi British Bank.• Provided the customers with the latest technology tips in the internetworking field by accomplishing technical presentations.• Introduced effective network solutions by providing a high level technical design using the latest technologies like Layer2/Layer3 switching, Gigabit Ethernet technology, ATM technology, Virtual LAN’s and Emulated LAN’s taking in consideration the customer needs, network size, physical distribution, and applications.• Designed network address scheme for Internet Protocol (IP) for major corporations.• Implemented and Demonstrated Pilot Tests for the customers. Show less

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  Marconi

  Apr 2000 - Apr 2004

  Senior Systems Engineer, Middle East

  • Presales/Sales support for Marconi resellers, partners and major customers in the Middle East.• Provisioned network solutions (LAN, WAN, ATM, IP MPLS, NGN VoIP, FTTH, DSLAM & Optical solution) to carrier class enterprise customers and telecommunications operators.• Provided the technical interface to assigned customers.• Provided consultations to customers to resolve technical issues.• Handled technical responsibility for bids and evaluated tenders and helped in replies to customers RFPs.• Managed the technical strategy for assigned customers, including planning for network growth and evolution to new Marconi products.• Captured customer requirements and provided necessary feedback.• Presenting the company in the major exhibitions/shows in the Middle East. Show less

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  Nortel

  May 2004 - Nov 2009

  • Responsible for achieving annual assigned revenue target.• Close sales for Nortel Enterprise products, services and solutions in designated accounts to achieve assigned quota/metrics; grow Nortel share of wallet and penetration of these key accounts.Identify, monitor and provide timely and accurate forecast for future sales within assigned module and specialized product areas.• Responsible for developing and managing channels.• Make sure the channels are up to the best level of skills and accreditations.• Working with channels as well as in direct touch opportunities to close deals.• Built direct-touch relationship with Nortel’s customers and develop direct customers interaction.• Work with Nortel Overlay personnel and Channel personnel as appropriate on competitive position, delivery risks and product positions within accounts.• Facilitate RFP support for large sales opportunities and make sales calls to close sales in specialized areas for designated accounts, following the rules of engagement. Show less • Develop and empower partners on Nortel’s Data Enterprise products & solutions using local and global Nortel’s resources.• Data solution design validation in support to channels, Direct Touch customers, and assist partners in RFI/RFP/RFQ answers.• Maintain & grow knowledge level in competitive market landscape.• Increase brand awareness and loyalty within assigned accounts and make Nortel recommendations that drive incremental revenue and grow share.• Aid in new product introduction process by seeking field trials, introducing new technical information via informal and formal content delivery vehicles such as non-disclosure presentations, technical briefings, and casual information sessions.• Participate & Contribute in ME Seminars, Workshops, and Exhibitions.Technical Sales Support for Sales, Channels and major customers to grow Nortel’s market share in Gulf and Near East Countries.• Deliver Pre-Sales Professional Qualification trainings & Sales Professional Qualification trainings for Gulf and Near East partners covering Nortel’s Data Enterprise products & solutions.Major Achievements:• In 2006 I achieved the Personal Peak Performance (PPP) Award at EMEA level and got the award out of 95 sales Engineers across EMEA region. This achievement was very important to me and it was the main diversion point from technical/presales field to the sales arena. It happened after initiating a direct relationship with one of the customers in Qatar and started a small deal that worth $ 45K then converted it to a super large deal that worth $ 1.5M. Show less

  • Sales Manager, Gulf Region

    Jul 2007 - Nov 2009

  • Senior Network Architect

    May 2004 - Jun 2007
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  Hewlett Packard hp, Dubai - UAE

  Dec 2009 - Jul 2011

  Consulting Services Sales Manager - Technology Services, Middle East

  • Responsible for developing and driving the region executive relationship jointly with Technology Services TS Sales leadership and with other appropriate partners.• Responsible for achieving annual assigned revenue target.• Close sales for HP TS consulting services and solutions in designated accounts to achieve assigned quota/metrics; grow HP share of wallet and penetration of these key accounts.• Working with multi Business Units to create and execute against business plans.• Outperforms sales targets for complex solution sales.• Responsible of selling Consulting Services that deliver consultation on multi-vendor network architectures, technologies, products, and tools to help manage costs, increase quality, mitigate risks, and increase agility.• Responsible of communicating IT Business Value to various executive business levels. Show less

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  Polycom

  Jul 2011 - Oct 2014

  Regional Channel Manager, Gulf Region

  • Drive the sales of the Polycom portfolio through Channel Partners to achieve financial targets that adhere to the strategy set at country, regional and theatre level.• Active focus on major end-user deals in Gulf region and close these deals using the proper internal and partner resources.• Close follow up of regional pipeline, accurate forecasting of business and monitoring of inventory levels at local partners.• Champion the needs of the Channel Partners within Polycom, ensuring the highest levels of responsiveness and engagement are met.• Understand local market drivers, both from end-user and channel partner’s perspectives.• Drive and manage Partners resources in all aspects of pre-sales, sales and services areas.• Understand the Business of Polycom Channel Partners by evaluating their Corporate and Regional Management’s strength, as well as their Credit and Financial stability.• Liaise with Polycom Regional Channel Director to communicate strategic direction and ensure support for the success of the business plan.• Responsible for Channel Partners being Polycom Certified in all geographies where they have a commercial operation.• Provide a clear training program via Polycom University to maintain / improve both sales and technical competence in each region.• Liaise with Polycom Channel Marketing team to understand Channel Partner Joint Marketing Funds (JMF) and how they will be utilized to deliver agreed business objectives.Major Achievements:• Achieved the regional assigned target for the last three years.• Over achieved my assigned target in 2013 by 124% that led to win the Polycom Worldwide CEO Circle award, which is given to the top 30 achievers across Polycom sales/presales/channel managers out of 3500 Polycom worldwide employees. Show less

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  Limelight Networks

  Oct 2014 - Feb 2016

  Regional Channel Manager, MENA

  • Demonstrate consistent achievement of sales quota through the partners and systems integrators Channel segment.• Active focus on major end-user deals in the MENA region with the appropriate Tier-2 & Tier-1 partners resources as well as with direct-touch customers approach.• Accurate communication of regional pipeline and forecasting of business with EMEA sales and channel management.• Demonstrate success in prospecting, recruiting and enabling channel partners, helping them to identify and advance opportunities within their current pipeline as well as new opportunities.• Managing the growth of new prospective Channel Partners and Consultants that will allow better market and vertical sales/support coverage.• Driving and motivating sales revenues through channel relationships.• Demonstrate excellent understanding of the industry including competitive issues and products.• Understand local market drivers, both from end-users and Limelight perspectives.• Liaise with Limelight Networks Regional Sales Directors as well as EMEA Sales VP to communicate strategic directions and ensure support for the success of the business plan.• Demonstrate strong technology solution channel sales/partner background.• Utilize the existing relationships with decision makers in major End users and Channel partners.Strong organizational skills with the ability to prioritize tasks and manage time. Show less

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  Ixia

  Mar 2016 - Mar 2018

  Regional Channel Manager, Middle East

  • Lead Ixia ME channel organization as a growth sales engine leveraging its scalability and coverage to acquire net new end-users, deliver 20% of incremental business and 50% of the pipeline.• Meet and exceed the regional assigned target for profitable sales volume and strategic objectives with Ixia partners in the ME region.• Active participation and closing the major end-user deals in the ME region with the appropriate internal and partner resources.• Close follow up of regional pipeline, accurate forecasting of business and communicate the same with EMEA sales and channel management.• Liaise with Ixia VP Global Channel Sales and VP Sales EMEA to communicate strategic direction and ensure support for the success of ME business plan.• Execute the region's channel strategy by recruiting regional distributors, Security & Data Center partners, and Global SIs in conjunction with building local relationships with technology alliances/vendors.• Collaborate with cross functions such as Sales, Marketing and Inside Sales to design campaigns and promotions that would increase both pipeline and revenue contribution, and accelerate the adoption of new technologies by running regular roadshows across the region.• Conduct Quarterly Business Review QBR with Ixia Distributers, Elite and major Preferred partners across ME region and make sure that their business plans are on track.Major Achievements:• Achieved the best Channel Manager Award in Q2/2017 across Ixia EMEA Channel Organization during EMEA Partner Summit in Rome-Italy.• Over achieved ME channel assigned target for both Q1 & Q2 / 2017.• Achieved the regional channel assigned target for 2017. Show less

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  Infoblox

  Jul 2018 - Jun 2021

  Regional Channel Manager, Middle East & Africa

  • Working closely with channel partners to become the main trusted advisors for customers across the covered region.• Accelerate indirect channel sales across MEA region.• Investing in channel partners by providing dedicated channel resources, sales and technical trainings and joint marketing activities.• Responsible for Infoblox’ channel strategy that includes channel recruitment, enablement, and building business plan along with channel partners.Major Achievements:• President Club FY20 Winner across International Channel Organization (EMEA & APJ).• Top Performance Channel Manager Award for FY20 across EMEA Channel Organization.• Top Security Channel Sales Award for FY20 Globally.• Top SaaS Channel Sales Award for FY20 Globally.• Top Performance Channel Manager Award for FY19 across International Channel Organization (EMEA & APJ). Show less

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  Anomali

  Jul 2021 - Jan 2025

  Regional Channel Manager, Middle East Turkey & Africa

  • Develop a channel partner and distribution landscape regional strategy.• Align channel goals and activities with Anomali META Regional Director, Sales and Solutions Architect team.• Manage relationships with channel partners and build business plans with partners and distributers to drive Anomali adoption across META region.• Execute sales and presales training and provide channel marketing support.• Track sales pipeline and bookings against quota and other metrics with partners and distributers.• Develop and build up Anomali Managed Security Service Provider (MSSP) strategy along with internal stack holders. Show less