
Nataliya Kisseleva
Financial Analyst

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About me
Health, wellness and beauty entrepreneur and investor.
Education

Yoga Haven
2014 - 2014Restorative Yoga Certification
Yoga Haven
2013 - 2014CYT200 Yoga Teacher Training
Harvard Business School
2003 - 2005MBAActivities and Societies: Marketing Club Luxury and Design Club Retail Club

Chernihiv Polytechnic National University
1992 - 1997BS Operations
Experience

Gillette Ukraine LLC
Aug 1998 - Feb 2000Financial Analyst• Implemented financial reporting practices in accordance with Gillette’s Standard Accounting Procedures in the newly opened Gillette Company entity in Ukraine.• Conducted comprehensive financial analysis of overhead expenses, costs, working capital, and profit margins. • Monitored and analyzed inventory turnover to assist in synchronization of the supply chain function.

Gillette International LLC, London, UK
Feb 2000 - Sept 2001Senior Financial Analyst,Provided finance expertise and contributed to the cross-functional work of Marketing and Business Management teams at Blades and Razors, Toiletries and Cosmetics, Business Management Unit, UK-based Headquarters for Europe, Africa, Middle East, India, and South Asia.• Completed annual product line budget ($420 million) and conducted presentation to the corporate executives.• Managed implementation of the new forecasting system with supply chain, distribution channels, market share, and market size constraints. Supervised the work of system administrators in five international markets. • Led a project on development and implementation of the UK-based Headquarters Intranet Site. Coordinated multi-functional project team, including marketing, business management, finance, and human resources professionals. Show less

The Gillette Company, Boston, MA
Oct 2001 - Feb 2003Senior Financial AnalystProvided finance expertise and contributed to the cross-functional work of Marketing and Business Management teams at Oral Care (Oral-B), Global Business Management Unit, Global Headquarters. • Coordinated product line annual budgeting and monthly forecasting for all geographical groups of the Company. Managed submission, consolidation and analysis of the annual product line budget ($1.2 billion). • Monitored and analyzed actual product line performance for sales, profit margins and cost analysis. Show less

L'Oreal
Jun 2004 - Aug 2004MBA Summer Marketing Associate (Global Marketing)Performed in-depth waterproof mascara segment analysis and presented recommendations to senior management for strengthening brand’s #1 position globally and increasing mascara penetration in Asia and Latin America.

L'Oreal
Aug 2005 - Oct 2007• Developed long-term new product launch plans for mascara category, the #1 category of Maybelline NY brand. • Executed global launches from concept development, MRD, and product developmend to the advertising for:- Define-A-Lash mascara - 2007, reached #1 mascara position in Europe;- Dream Glow - bronzers and sunless tanners - 2007 launched in the UK;- Affinitone foundation - 2007, launched in Russia.• Managed MRD programs, coordinated product development and concept/advertising development for the following renovations: - Intense XXL mascara - 2006 re-launch of global pillar franchise;- Volum’ Express mascara - 2006 re-launch for the #1 mascara globally (2007 value share).• Built and oversaw execution of new marketing programs from advertising updates and POS/POP materials development to ancillary launches and shade extensions for the following Face franchises: - Dream Matte Mousse foundation(#1globally, 2007 value share) and powder, - Superstay Silky. Show less
Global Marketing Manager
Jun 2006 - Oct 2007Assistant Global Marketing Manager
Aug 2005 - May 2006

Energizer
Apr 2008 - Jan 2010Associate Brand Manager - Banana Boat Sun Care (North America)• Managed consumer budget for $250MM+ brand.• Developed brand’s annual business plans with P&L forecasting, pricing strategy, consumption and share goals. • Responsible for development and execution of brand’s media and 360 marketing plans. • Managed PR, consumer and customer communications via professional organizations (Skin Cancer Foundation, Cosmetic Executive Women, other) and trade shows (ECRM, ABC Show).• Led analysis and recommendations for trade initiatives (displays, special packs, trial and BONUS, double packs).• Developed selling and promotional materials: product brochures, POP booklets, chain trade advertising. Show less

Massage Envy
Jan 2010 - nowOwner and Managing PartnerMassage Envy is the leading provider of therapeutic massage in the United States. The national franchise of massage centers is dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Massage Envy Spa is its newest concept, offering Murad® healthy skin facials as well as therapeutic massages. Founded in 2002, Massage Envy has more than 1000 locations in 49 states, with new centers opening every month.I opened 3,000 sq. ft facility with 12 treatment rooms - the first Massage Envy Spa in Westchester county, NY. It is located in the upscale neighborhood of Scarsdale, in Shoppes@Eastchester, across from Mrs.Greens and Equinox. I love building and developing my team, I love what I do. There are over 40 people currently working at my facility. Show less

Estee Lauder
Feb 2012 - Jul 2012Global Marketing Consultant (Beauty Bank)• Hired into 3-month contracting position, extended into 6-month based on performance and need.• Lead SKU optimization projects for American Beauty and Flirt!, achieved 15% SKU reduction.• Gained senior management approval for several new launches (2014-2015 FY launches) by gathering consumer insights, analyzing market opportunity and obtaining cross-functional inputs. • Delivered global re-launches for Smooth-365 and Tri-Aktiline by revising advertising and packaging.• Developed recommendations for Kohl’s.com on beauty department website optimizations and enhancements.• Provided inputs and participated in regional team webcasts and conference calls. Show less

Corporate Yoga Classes
Jan 2014 - nowYoga TeacherI am RYT200 (registered with Yoga Alliance, completed 200 hour teacher training program) and I teach private individual and small group (up to three people) yoga classes.Are you new to yoga? I would be honored to introduce you to this beautiful and holistic way to achieve your body-mind-spirit balance.I love creating themed classes infused with logical sequences and peek poses to release, open and create more space and energy in your body. I focus on progress, not perfection, and I will accommodate to whatever style/pace you prefer. I am also certified in Restorative yoga.I truly believe that yoga can heal your mind and body and I am looking into yoga therapy as a discipline for my future in depth studies. Show less

Dragonfly Wellness Yoga Studio
Jul 2014 - Oct 2015Yoga TeacherDragonfly Wellness Yoga Studio in is a community-focused yoga studio in Ossining, New York that caters to every level of yoga practice. Whether you are new to yoga or in search of more advanced classes, you will find your home--and your center--at Dragonfly Wellness Yoga Studio. The impressive line-up of certified yoga teachers each brings their experience (and their own style) to the mat. With a rich daily schedule of classes that range from restful, restorative yoga to energetic, flowing Vinyasa yoga, students at Dragonfly Wellness Yoga Studio have the opportunity to explore the yoga classes, times, and teachers that best complement their busy life. Come to a yoga class in Ossining, New York and explore the positive changes that come from dedicating yourself to wellness! Show less

The Lash Lounge
May 2018 - nowOwner and Managing Partner
Licenses & Certifications

Restorative Yoga
Yoga HavenAug 2014
Certified Salon Trainer
The Lash LoungeApr 2019
Certified Yoga Instructor - CYT 200
Yoga HavenJun 2014
E-RYT 200 Certified Yoga Teacher
Yoga AllianceJun 2019
Volunteer Experience
Yoga Teacher for Women's Ministry
Issued by First Baptist Church - Bronxville, NY on Jan 2015
Associated with Nataliya Kisseleva
Languages
- enEnglish
- ruRussian
- ukUkrainian
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