Guilherme Sette

Experience

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  Vouch

  Nov 2004 - Jun 2011

  Creative director

  - Advertising agency focused on the corporate market.- Prospecting and negotiating contracts with new customers.- Art direction- Clients served: GlobalBev, Telemig Celular, Oi, MG Tourism Secretariat, Natura, Johnson&Johnson, Brasil Brokers among others.

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  Label Club

  Aug 2007 - Jun 2011

  Founder

  - Development of own system for operational, financial, and sales control. First nightclub to adopt digital payment by credit card (dispensing customers with having to queue to enter or leave)- Electronic music nightclub were elected 3 times (by popular vote) as the best nightclub in Minas Gerais.- General management of the club with a monthly audience of 8,000 people.- Negotiation of exclusivity contracts and marketing actions (Diageo, Devassa and GlobalBev).- Devassa's pilot house for market opening in MG.- Annual exclusive contracts worth approx. of R$1.500.000 Show less

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  Globalbev Bebidas e Alimentos Ltda.

  Jul 2011 - Apr 2012

  Trade Marketing Manager

  - Responsible for focusing on the on-premise market, states of Minas Gerais, Federal District, Goiás, and Rio de Janeiro, including budget management (approx R$2,000,000/year).- Negotiation of exclusive contracts, focusing on energy drinks: Flying Horse, Extra Power, and Monster.- Responsible for adding status to the Extra Power brand in Goiás, dissociating the image of a low-cost product from a product with excellent cost/benefit.- Worldwide case: the Extra Power brand was the only regional brand in the world to surpass Red Bull in both volume share and value share (Nielsen).- 95% market share in on-premise in Minas Gerais. Show less

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  Resolve Distribuidora

  Apr 2012 - Jun 2014

  Commercial director

  - Responsible for the development of its own billing and sales system integrated with market data analysis (recorded daily by the sellers themselves).- Responsible for the entire administration of the company, financial and purchasing, prospecting and negotiating contracts with suppliers, and customer service “key accounts”.- Focus on imported beers and wines.

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  Estrela Atacadista

  Oct 2014 - Oct 2015

  Premium Market Manager

  - Directly responsible for the brands Faxe (Danish beer) and Jägermeister (German distillate) and indirectly for the entire high-value-added portfolio.- Monitoring of the entire budget of exclusive brands, direct management of its own team of RCAs (Commercial Representatives), and indirect management of 230 RCAs.

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  A Tal da Bebida

  Oct 2015 - Apr 2021

  Group Product Manager

  - I created from zero- Responsible for developing and managing product sales/distribution strategies, structural design, and layout (design), social media, including agile methodology (Scrum/Kanban/OKR).- Strong performance in integrating marketplaces (iFood and Zé Delivery), payment gateways and BaaS platform (White Label Bank), fleet routing, UX/UI, Discovery/Delivery, and A/B Testing.- Expertise in real-time data analysis (as important as understanding the customer is monitoring repressed demands), consultancy (feasibility of e-commerce implementation, integrated logistics, last-mile, and tax incentives).- Creation of the cloud delivery model (patented logistics solution). Show less

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  TROC

  Jul 2021 - Feb 2022

  Growth Product Owner

  - Multi Squad Leader: Buyers and Sellers (Growth)- Data-driven intelligence and A/B Testing implementation- Payment solutions (integrated digital wallet)- Omnichannel (e-commerce integration with pop-up stores)- Transform the entire product cycle into numerical indices for better performance interpretation (Machine Learning)- Sales funnel, lead capture, and SEO practices

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  Cobre

  Nov 2021 - Jan 2023

  Head of Product

  - I created from zero- Digital wallet for consumption at events- High efficiency and approval in transactions (average 21 processes/second)- Anti-fraud and risk analysis- Integration with acquirers and sub-acquirers

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  Olist

  Mar 2022 - Jul 2022

  Data Product Manager

  - Multi Squad Leader: Pricing, Crawler e Boost (Hacking)- Data-driven intelligence and A/B Testing implementation- Hacking techniques for data enrichment and exploration of new niches- Crossing of external data (D+1) to correct demands quickly and effectively using Machine Learning- SEO techniques for understanding market behavior

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  Hotmart

  Jan 2023 - Feb 2024

  Product Manager

  - SaaS Sales- Squad Leader: Streaming, Core API, and Payment Link- Expertise with AI, DRM, HLS, Subtitles, Transcoding, OTT, Live and Video Analytics- Internacional teams management- Transform Streaming solution in SaaS product- API as a Product

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  Scaleup

  Feb 2024 - now

  Head of Growth

  - Conversational AI trained automatically using video content- Generative AI for video content- Video translation by Gen-AI with lipsync using API- Go to Market validation- Transform a SLG into a PLG (Revenue Ops)- Responsible for revenue, retention, sales, partnerships and ads