Stephany Reid

Experience

• 

  The Coca-Cola Company

  Jan 2011 - Aug 2017

  Development of the strategy and execution of digital marketing campaigns for Coca-Cola, including websites, social media, search marketing, influencers, apps, video, and banners. Responsible for the strategy, content, and operation of the music platforms Coca-Cola.FM and Coca-Cola.TV. • Led the media strategy for +10 digital platforms for the “#VerdaderoAmigo” campaign, reaching 80% of teens in the country.• Coordinated and supervised the live streaming of 5 editions of the Vive Latino Festival, leading a team of 11 agencies and 150 people, reaching 400,000 people every year and owning 15% of the social media conversation. Bronze Award - Transmedia Campaign IAB, 2015. • Directed the content generation, amplification, and infrastructure for the live streaming of over 30 concerts and festivals, including Metallica in Antarctica and Justin Bieber in Chile.• Supervised the redesign and administration of websites and apps for 12 countries in Latin America. Launched the first app for Smart TV and Apple Watch made by a CPG brand in the region.Administration of an annual budget of $2.6 MM USD. Collaboration with strategic partners, internal departments, and other companies, as well as creative, digital and media agencies, involving a total of up to 70 px. Show less

  • Integrated Marketing Communications Project Manager

    Apr 2017 - Aug 2017

  • Digital Marketing Sr. Project Manager

    Jan 2015 - Apr 2017

  • Digital Marketing Project Manager

    Oct 2013 - Jan 2015

  • Public Relations Coordinator

    Mar 2013 - Oct 2013

  • Internal Communications Intern

    Jan 2011 - Feb 2013
• 

  Freelance

  Jun 2019 - Mar 2022

  Marketing Consultant & Project Manager

  Led multidisciplinary teams and managed diverse projects to a successful completion, responsible for timeline and budget management, client relationships, creative and production processes.

• 

  Platzi

  Mar 2022 - Jun 2022

  Connection Planner

  Coordinated and supervised internal teams for the launch of marketing campaigns, including social media platforms, landing page creation, podcasts, live classes, email marketing and paid media.

• 

  Capital Digital

  Aug 2022 - Sept 2023

  General Media Manager Pictoline

  Directed a team of 15 professionals (managers, designers, copywriters, and animators) in the creation of valuable visual content for Latin American audiences for everyday consumption on online platforms. Established and evaluated the brand's objectives as well as the personal objectives of my direct reports. Acted as a liaison with other areas of the company, building strong and collaborative relationships. Revised and adjusted production processes.

• 

  Leeds Digital

  Mar 2024 - now

  Marketing and Events Manager