Prateek K.

Experience

• 

  Indian Institute of Technology, Delhi

  Jun 2013 - Jul 2013

  Intern
• 

  Cognizant Technology Solutions

  Dec 2014 - Jun 2015

  Programming Analyst

  • Worked in Quality Assurance (QA) department• Planned, scheduled and performed manual and automated software tests• Drafted well structured test plans and test cases throughout the development lifecycle• Regularly involved in client interactions and retrospections• Designed a learning portal for new joiners to enhance knowledge transfer process

• 

  Brillio

  Sept 2015 - May 2016

  Analytics Consultant

  • Worked in multiple domains including CPG, Retail Marketing and Supply Chain• Completed a qualitative market research project for a fortune 500 healthcare firm• Formulated R(language)code for complex data analysis and report synthesis• Administered timely execution and insight reporting of 15+ project reports• Instituted new requirements and ad-hoc changes in reports as requested• Presented business findings to client and the senior leadership• Bolstered time efficiency upto 30 times by automating data pre-processing routines Show less

• 

  Bennett Coleman and Co. Ltd. (Times Group)

  Apr 2017 - May 2017

  Management Intern

  Times OOH (The Times Group)• Performed exhaustive secondary research on Gujarat, its major cities, airports and ad-industry• Executed primary research by surveying major OOH agencies and clients in Gujarat• Analysed and consolidated intricate data for implementing multiple revenue models• Presented key findings and recommendations for future expansion to senior leadership

• 

  Infosys

  Apr 2018 - Jan 2020

  Marketing Specialist

  • Managed the go-to-market strategy for Infosys' SAP practice• Executed over 15+ global events to drive demand generation• Created thought leadership content assets in collaboration with SMEs• Ran targeted cross-channel campaigns to enhance brand awareness• Facilitated analyst relations programs to enhance awareness and credibility

• 

  Kaleyra

  Jan 2020 - Dec 2021

  Assistant Product Marketing Manager

  • Established the Kaleyra Partnerships Network from inception• Lead the launch and go-to-market strategy for new product plugins• Conducted market and competitor research to shape positioning• Defined the target personas, value proposition, and messaging • Created impactful enablement materials and trained customer-facing teams Achievements 💯• Transformed partnership programs into a thriving revenue stream• Successfully launched and monetized 15+ plugins• Mentored and transitioned two Partnerships interns into full-time roles• Rated "Exceeded Expectation" for two consecutive terms Show less

• 

  MoEngage

  Dec 2021 - now

  Lead product marketing for a sophisticated, tech-heavy portfolio encompassing Analytics, Segmentation, Data and Data Science.• Drive successful product launches, fostering market entry and adoption• Develop impactful product positioning and messaging strategies• Conduct market research and competitive analysis for informed product decisions• Create sales enablement materials to empower the customer facing team• Propel user adoption through effective marketing campaignsAchivements 💯• Founding member of Product Marketing team, established the framework• Achieved a remarkable 100% portfolio revenue growth within a year• Received Q2 2022 "Marketing Rockstar" award• Rated "Exceeded Expectation" in 2022 performance evaluations Show less

  • Senior Product Marketing Manager

    Nov 2023 - now

  • Product Marketing Manager

    Dec 2021 - Nov 2023