Anna Burke

Experience

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  Workshop 3000

  Jun 2002 - May 2004

  Administrator and Personal Assistant

  Between 2002 and 2004 I worked as a personal and administrative assistant to leading Australian jeweller and designer, Susan Cohn, at Workshop 3000 - a high end, designer-maker’s studio where I provided administrative and project management support to a small team of designer/makers. During this period I actively assisted Susan Cohn in a number of major exhibitions, including the Biennale of Sydney, and helped in the day-to-day operations of the business. My role at Workshop 3000 gave me a great insight and understanding into the operations and running of a small business and valuable connections and experience. Show less

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  Hub Furniture

  May 2004 - Dec 2004

  Administrative Assistant

  Hub Furniture Lighting Living is a retailer of high-end, mainly imported furniture that markets itself primarily to architects and interior designers. My strong administrative and organisational skills were developed in my role as an administrator and personal assistant assisting the Director of Hub Furniture Lighting Living.

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  Schiavello Group

  Jan 2005 - Oct 2007

  Research Coordinator

  Schiavello is one of Australia's leading international designers and manufacturers of furniture products and interiors for advanced work environments. In 2005 the company established the Schiavello Knowledge Centre and, in my role as Research Coordinator, I was integral in its development and ongoing success.

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  Design Victoria

  Oct 2007 - Oct 2011

  Website and Knowledge Coordinator

  In my role as Website and Knowledge Coordinator for Design Victoria, a Victorian State Government funded organisation based at RMIT University, I was responsible for managing, maintaining and developing the Design Victoria website.My specific duties included:· Managing and maintaining the Design Victoria website, from initial build to the end of the four year program· Leading website development, working on a continual improvement model over the four years the program was funded· Providing support to the Design Knowledge and Design Ready programs, in particular the coordination and implementation of Business Immersion surveys and case studies· Writing and editing website content· Managing stakeholder relationships· Implementing and monitoring Service Level Agreements · Acting as the client representative with web developers· Managing a pool of contract writers· Performing monthly team analytics and reporting· Preparing quarterly reporting to Victorian State Government utilising Google Analytics· Contributing to the Design Victoria Annual Report which was presented to the Victorian State Government Show less

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  RMIT University

  Oct 2011 - now

  As the Digital Marketing Project Manager at RMIT I led the management of the end-to-end delivery cycle for programs/products across RMIT public websites on behalf of RMIT (www.rmit.edu.au). I provided strategic high-level planning, support and guidance to a range of external and internal stakeholders, ensuring the successful delivery of programs for recruitment, ensuring that compliance regulations are adhered to whilst providing an excellent customer experience.I also led the implementation of significant digital marketing projects, such as the development of the RMIT Pathway Finder pathways.rmit.edu.au or the RMIT virtual Open Day site (seasonally updated and available in August-September at openday.rmit.edu.au), new initiatives and website optimisation to improve student recruitment activity with a measurable ROI.In my role as Digital Marketing Project Manager, I provided strategic recommendations to the university marketing and student recruitment teams utilising A/B testing and analytics to evaluate, learn, test, build on and enhance site performance as I led digital initiatives with an emphasis on recruitment and school and college support including building and managing senior stakeholder relationships, implementing RMIT’s digital plan and working collaboratively across RMIT.I was fortunate to lead a dynamic and creative team who deliver University-wide governance, compliance and risk mitigation, content architecture, content optimisation, design, analytics and data, planning and publishing services for RMIT’s digital channels, and focus on delivering timely, high-quality services and advice in a consistent and efficient way. Show less As Digital Marketing Manager, Owned Assets at RMIT University, I led the Digital Owned Assets Marketing team to optimise experience on RMIT’s owned digital assets including website, mobile site and campaign sites.My responsibilities included:· Supervising and coaching a team of four professionals· Performing ongoing optimisations to the user journey to increase conversion rates· Designing and implementing methods to improve SEO traffic· Enhancing user experience in order to strategically attract and convert prospective students and applicants· Building and maintaining strong stakeholder relationships and working with them to gather data, including Google Analytics, CX metrics, feedback from Info Corner and AB testing· Developing and maintaining a strong understanding of current and emerging digital marketing practices · Performing project management and delivery of all projects/ campaigns and initiatives related to RMIT’s owned assets · Performing complex Agile Sprint reporting· Working collaboratively with the Senior Manager, Digital Marketing, as well as colleagues in the Digital & Customer Experience Strategy team, as Digital Marketing Manager, Owned Assets Show less As the Web Manager, I was leading and curating the publishing of public-facing content on RMIT’s desktop and mobile global sites. My specific responsibilities included:· Ensuring that RMIT’s public-facing web content adheres to global accessibility standards and the University’s branding requirements· Leading and supervising a team of digital editors who follow best practices to produce and maintain online content and online marketing · Planning and approving web content for the Engagement and Vocational Education portfolio· Implementing relevant policies and procedures to enable prompt and accurate processing of web publishing requests· Monitoring and reporting web performance including usage statistics, production and progress against objectives · Identifying and addressing any trends to continuously improve the quality of the websites· Leading content remediation, including content archiving and deletion, content mapping and content improvement· Liaising with relevant business unit representatives and providing recommendations for further development to ensure the Portfolio’s web presence is effectively communicating its services to the University, international and industry partners, and the wider community.· Working closely with staff from the wider Marketing business unit to ensure alignment with marketing and communication activities and strategy.I was engaged as an Administrator for and a member of the Future Students Web Working Group, and I successfully led the team to complete major annual content updates (programs) on time and without error. Show less As Web and Communications Officer for the RMIT Research and Innovation Portfolio I was the primary Web Manager and Editor for the Research, Research Staff, Higher Degree by Research (HDR) Candidate, and RMIT Gallery websites.My direct responsibilities included: · Monitoring the quality of research information online by ensuring content adheres to the RMIT web publishing guidelines · Supporting Research and Innovation Portfolio staff in web publishing practices· Assisting staff with planning and publishing new or changing content and overseeing the organisation of Research information online · Ensuring that all research related pages provide useful, accurate, timely, up-to-date, authoritative and complete information based on audience requirements and expectations · Implementing continuous improvement processes to enable timely, efficient and accurate updates and maintenance of all internal and external facing online information.· Managing and organising the content of the web publishing groups supported by RMIT, Web Services and Information Policy (WSIP) and ITS, and owned by the Research and Innovation Portfolio. · Providing guidance, editing support, advice and training to content creators and local web editors related to writing style, usability, accessibility, information architecture and user experience design · Developing and implementing solutions to stakeholder/client communications requirements· Understanding and interpreting web analytics and providing reports and advice for Unit Managers on continuous improvement of web content· Liaising and advising Research and Innovation communication staff about appropriate use of social media, and monitoring and evaluating social media usage· Managing web-based projects relating to the development and delivery of Research websites, including tender processes, engagement of consultants, negotiating outcomes for stakeholders and monitoring of sub-contractors. 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  • Senior Manager Digital Experience

    Aug 2021 - now

  • Digital Marketing Project Manager

    Nov 2017 - Aug 2021

  • Digital Marketing Manager, Owned Assets

    Feb 2016 - Nov 2017

  • Web Manager

    Sept 2013 - Feb 2016

  • Web and Communications Officer

    Oct 2011 - Sept 2013