Ratna Widhani

Experience

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  Sportstation India Pvt Ltd (SSIPL)

  Jun 1999 - Feb 2007

  Category Manager Nike

  Role: Product Strategy, India Sourcing, Category Management and assortment planning for Nike FootwearAchievements:1. Responsible for business planning, buying and merchandising, trend & competitor analysis, assortment planning, OTB and inventory management and product development for the Nike brand for 55 EBOs of Nike across India with a turnover of 100 crores2. Regular analysis of product movement to drive top line and achieved a 75% seasonal sell thru 3. Actively monitoring product sell thru, ensuring timely identification of slow-moving inventory with action plan, minimized discounts resulting in 3% markdown annually4. Rewarded with incentives for 3 consecutive years for successfully achieving the monthly unit sale target and sell thru5. Promotion planning in sync with promotion calendar and global product launches for the brand6. Imparting in person Product training for local store teams and creating product manuals for outstation teams7. Regular store visits to understand consumer needs across different cities and absorbing, incorporating real time feedback from store teams.8. Local sourcing – Concept , design and line brief for SMU range of Nike footwear and sandals for South region and Tier 2 & 3 cities Show less

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  RPG Group – Spencer’s Retail Ltd

  Dec 2007 - Jan 2010

  Category Manager Fashion

  Role: Product Strategy, India Sourcing, Category Management and assortment planning for Footwear and Fashion Accessories categoryAchievements:1. Building the strategy to start, build and grow the Mens, Womens and Kids Footwear category in large format hypermarket food stores of Spencer’s Retail . Planning the right category and subcategory mix of sports, casual and formal; gender mix ; pricing strategy ; branded vs private label mix2. Negotiated effective business model and net margins with brands along with presence of trained brand promoters and seasonal promotions keeping in mind the hypermarket consumer3. Built the private label for formal shoes and flipflops for hypermarket , supers and dailies4. Built annual business of 7 crores with a gross margin of 25% 6. Additional responsibility for managing fashion accessories category and building private label for the hypermarkets Show less

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  Reliance Brands Ltd.

  Feb 2010 - Jul 2012

  Head Of Product Management

  Role: Product Strategy, India Sourcing, Category Management and assortment planning for Timberland Footwear, Apparel & AccessoriesAchievements:1. Effective buy planning and merchandising for Timberland Footwear incorporating past season sell thru analysis , pricing & promotion strategy , inventory management , OTB , discount management and assortment /sku planning based on store plannogram , catchment area and consumer behaviour for 10 retail stores with a business sizes of 20 crores2. Periodic sell thru analysis achieving 80% seasonal sell thru through a. Optimum inventory allocation and assortment planningb. Regular product sell thru analysis c. Timely replenishments ensuring top sellers in stock at all timesd. Imparting training to staff to influence the sales of functional productse. Interstore transfers ensuring the presence of right product at the right place.f. Planning the promotion based on the seasonal and event calendar3. Product briefs to brand based on Indian market requirements , consumer behavior and category gaps – influenced the revamp of the denim collection in apparel based on Indian market requisites of slim and skinny fits4. Imparting product training and selling skills training through store visits and video conferencing5. Managing Brand principles effectively and building strong relationships Show less

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  Tata International Wolverine Brands Limited

  Aug 2012 - Sept 2014

  Category Head

  Role: Product Strategy, India Sourcing, Category Management and assortment planning for CAT FootwearAchievements:1. Effective buy planning and merchandising for Cat Footwear through past season sell thru analysis , pricing strategy , inventory management , OTB , discount management and assortment planning assortment /sku planning based on store plannogram , catchment area and consumer behaviour across different channels 17 EBOs, 25 departmental stores and 120 MBOs with a business size of 24 crores2. Concept , design and line plan brief for CAT Footwear and sandals India range launched in South and Tier 2 – Tier 3 cities3. Managing Brand principles effectively and building strong relationships4. Briefing retail partners on the key seasonal trends and product highlights for the upcoming season through product presentations at sales conferences5. Ensuring presentation and execution of key product stories at retail as per the marketing calendar Show less

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  Bata India Limited

  Aug 2014 - Jun 2017

  Business Head - Ecommerce & Retail Operations

  Role: Business Development, Product & Pricing Strategy, India Sourcing, P/L responsibility and Brand Management for footwear & apparel licensed brand CAT and footwear brand PowerAchievements:1. Created brand presence through online with CAT being amongst the Top 5 brands within 3 months of launch2. Concept , design and line plan brief for CAT Footwear India range to be launched in Bata stores3. Digital Marketing Initiatives through Brand Days and launch of the brand on Bata Social Media portals4. Additional responsibility of buying and merchandising for the sports footwear brand Power managing 250 crores turnover across 700 Bata stores5. Business growth to 15 crores in a span of 2 years6. Training and mentoring internal team of 4 members and effectively influencing cross functional teams 7. Managing Brand principles effectively and building strong relationships Show less

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  Vital Gear Asia

  Jul 2017 - Nov 2019

  Business Head - Ecommerce & Retail Operations

  Role: India Business Development ,Product & Marketing Strategy and P/L responsibility for the travel gear licensed brands CAT & National geographic (bags & luggage) across ecommerce and retail brick n mortar channelsAchievements:1. Business growth in 2 years from 1.5 crores (2017) to 10 crores2. Ecommerce Business Operations – Effectively managed business , operations and marketing across ecommerce partners on Myntra , Amazon and Flipkart to deliver an overall growth of 50% YOY3. Operational efficiency through weekly tracking and management of returns. Reduced yearly returns(% to GMV )from 36% to 26% through detailed analysis on reasons, updating of content and improving operational processes.4. Marketing – Maintaining overall ACOS to 10% ; Brand page creation and content upgrade keepingACOS to 5% ; Building brand page contribution to business from 5% to 20% ; Improved conversions from 1.94% to 2.90% ; Improved average page views by 33%;5. Offline Retail – Brick n mortar - Launched Xplore8 Travel concept in Nov 2019 – Conceptualization, design development and execution of premium travel retail concept in India.6. P&L and Cash flow management - Optimized and stabilized the realized Gross margin at 25% through pricing strategy, effective promotion planning, negotiation with customer partners and reduction in costs. 7. Buying, Assortment Planning & Sourcing - Based on past season sell thru analysis, OTB, category mix, new category introduction based on market trends. Increase in intake margin from 26% to 31% through right price value equation in product pricing based on market & competition analysis. Show less

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  Omnicommmerce Consulting

  Jul 2020 - now

  Founder

  Project based Consulting for Royal Enfield - July 2020 to Sep 2020Fulltime Business Consultant - Age Ayurveda ( Part of the Nitya Naturals & Baidyanath Group) Nov 2020 - present

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  Incnut Lifestyle Retail Private Limited

  Aug 2021 - Aug 2023

  Head of Relationship Management - Ecommerce Marketplaces

  1. Business Growth from 10 crores (75 lacs per month ) to 40 crores ( 3.5 cr per month ) in a span of 1 year2. Onboarded on all new platforms with key account management support across Flipkart , Nykaa, Myntra, Big Basket , Cred , Woovly , Smytten , Jiomart 3. Amazon Business growth from 75 lacs per month to 1.5 crores. Flipkart scaled upto 1.5 crores over a period of 11 months. 4. Myntra growth from Rs 3lacs per month to Rs 15 lacs , Purple growth from Rs 5 lacs per month to Rs 10 lacs per month. Nykaa scaled up from Rs 8 lacs per month t0 28 lacs per month in a span of 6 months 5. Improved delivery timelines from 4-5 days with 0-2 days through regional replication. Increase in share of orders delivered between 0-2 days is from 13% to 50% for Amazon and Flipkart6. Improved CVs from 5.3% to 7.1% for Amazon and Flipkart 7. Maintained Net margin between 15% to 20% through waivers from marketplaces, FOC marketing visibility and relationship management.8. Improved Account health level to platinum on Flipkart and Advanced on Amazon 9. Key Initiatives which helped the Growth path - Catalog hygiene- WH replication improving delivery timelines and reduction in cancellations- Search marketing - Addition of New marketplaces - Marketplace SOP and process alignment Show less

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  FoxnAngel

  Aug 2023 - now

  Senior Consultant

  Integral Role in Defining Brand Identity, Elevating Customer Engagement, and Accelerating Revenue Growth. Drawing upon the vast experience and established proficiency.Strategic Leadership: Develop retail and digital marketing strategies that align with client objectives and drive business growth. Strategy Implementation :- Lead cross-functional teams to ensure seamless implementation of strategies.Brand Development: Harness deep understanding of brand development to create and strengthen clients brand identity across various channels. Drive initiatives that enhance brand awareness, loyalty, and differentiation in the market.Performance Marketing: Develop and oversee performance marketing campaigns to optimize customer acquisition, retention, and conversion rates. Utilize data-driven insights to continuously refine strategies and achieve maximum ROI.Digital Engagement: Utilize mastery of digital platforms to drive engagement and interaction for the clients' brand. Develop innovative approaches to captivate audiences and foster meaningful connections.Business Operations Enhancement: Collaborate with cross-functional teams to enhance business operations, streamline processes, and improve overall efficiency. Identify opportunities for growth and innovation within the landscape. Show less

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  Dentsu - Merkle Sokrati

  Sept 2023 - now

  AVP - Business Operations