Claire Hui

Experience

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  E! Networks

  May 2007 - Sept 2007

  Music Publishing Intern

  • Selected songs for in-program production promos.• Music licensing, sync and master tights research.• Contact point for out-of-house audio files and metadata delivery.• Created and distributed music cue sheets.• Created two TV program themes and produced several Radio Imaging promos.

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  Tunedge Music

  Jan 2008 - May 2009

  Design and Systems Operations Specialist (Audio Engineer)

  • Consulted with management regarding audio technical developments in Film & TV music and computer related audio systems operations.• Recorded, mixed and edited of music, sound effects, videos, multi-format radio imaging advertising packages, commercial music production libraries, station jingles and voice over talent. • Mapping out and writing codes for Digital Audio Workstation Software.• Produced and created audio content for broadcast and theatrical licensing such as FOX TV and Radio Disney. Show less

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  RedCola Music

  Jun 2009 - Mar 2012

  Digital Marketing Production Coordinator

  Shaped creative advertising content in audio and post-production for commercials, video games, mobile games, web content, TV and theatrical promotional trailers for Coca Cola, Call of Duty, and more. Monitored digital marketing campaigns and independent artists & releases. Updated websites through design layout changes and HTML formation. Collaborated with talent, advertising agencies and sub-publishers worldwide to manage media library, contracts and music rights licensing.Key Accomplishments: • Developed TV commercial advertising materials for Coca Cola, Burger King, McDonald’s, Target, Nike, Ford and more • Oversaw a high volume of advertising campaigns including hundreds of Theatrical advertising promotional video placement on major networks such as Netflix, HBO, Fox, A&E, AMC, Starz, MTV, Warner Brothers, and Disney. Show less

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  Desire Obtain Cherish

  Mar 2012 - Jan 2015

  Brand Manager

  Managed a cross-functional team including design, marketing, engineering, supply chain management, and finance. Developed brand-building initiatives for artists to advertise and promote their brand through social advertising, PR events, public art installation in the Saks Fifth Ave. department store, and public media promotion in the CBS series ’Two Broke Girls.’ Key Accomplishments: • Oversaw interactive and augmented reality mobile applications development projects featured in over 50 publications globally, most notably in the LA Times, Vogue, and B.B.C. • Increased sales from zero to $3.5M by implementing new marketing, design, engineering, and finance strategies into a global rather than local market.• • Took over product ownership of internal content management system (CMS) software development, website and cloud-based inventory management software (Zoho). Show less

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  One Eighteen Advertising

  Dec 2014 - Aug 2015

  Consultant, Account Planning

  Collaborated with agency accounts and creative staff to ensure effective advertising campaigns by researching the target market and tailoring content to the desired audience. Consulted between external stakeholders and creative team to ensure timeline, budgets, campaign goals, and deliverables exceeded expectations. Partnered with Chinese clients to screen creative content for any cultural or translation inconsistencies. Launched the Sun Pacific Bank brand.

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  FactoryMade Ventures, LLC

  Feb 2015 - Sept 2015

  M.B.A. Associate, Strategic Planning & Business Development

  Led market research initiatives and competitor analysis to identify new technology and digital media opportunities for clients. Created financial models, product branding strategies, and operating plans for entertainment-based IP licensors as part of building a strategic initiative for business planning processes to prepare for product financing and launch. Produced business cases for strategic and financial partners. Key Accomplishments: • Partnered with Robert Rodriquez to launch the fastest growing independent cable network (El Rey Network) in history, raising over $130M by collaborating with Univision, Miramax and Netflix. • Produced business cases for Brad Pitt and Angelina Jolie to launch the award-winning brand (Miraval Olive Oil). Show less

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  The Borman Group

  Sept 2015 - Aug 2017

  Project Manager

  Ensured consistency between all departments to guarantee an aligned approach to branding strategy. Managed marketing and construction budget to maintain detailed financial models and operational cash flow. Communicated project goals and analysis with all stakeholders in the real estate design and development industry. Key Accomplishments: • Led end-to-end project management of all outbound communication materials, contracts, graphic design, marketing deliverables, and collateral projects. • Supervised the strategic planning of the marketing and financial investment publicity of the Los Angeles Arts District. • Directed the creation of a new company logo and website Show less

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  VIVI Naturals

  Jan 2019 - now

  Founder

  A Globally Soured & Inspired Wellness Brand For All 🌎✨🌱Born from a vision – to create a beauty brand that goes beyond the ordinary, uniting wellness and wanderlust. Inspired by herbal remedies, holistic traditions and beauty secrets from cultures around the world, our products are rooted in tradition and backed by modern science.“Beyond” means more than using ethical practices and sustainable ingredients. “Beyond” means creating products that promote inner/outer beauty, and embolden a confidence that knows no bounds. #VIVINaturals~taking off soon, no passport required ✈️📦 Show less