Bianca Viljoen

Bianca Viljoen

Legal Administrator

Followers of Bianca Viljoen649 followers
location of Bianca ViljoenCity of Cape Town, Western Cape, South Africa

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  • Timeline

  • About me

    Director: Marketing, Distribution & Rewards

  • Education

    • Eunice Girls High School

      1997 - 2003
      Grade 12
    • Google Creative Campus

      2022 - 2022
      Digital Marketing and E-commerce Certification Digital Marketing 91%
    • Harvard Business School

      2021 - 2021
      Negotiation Mastery

      Crafting a skillset to close deals that might otherwise be deadlocked, maximise value in the agreements reached, and resolve differences before they escalate into costly conflicts.

    • University of the Free State/Universiteit van die Vrystaat

      2004 - 2006
      Bachelor of Arts - BA Integrated Marketing Communication
    • University of Illinois Urbana-Champaign

      2020 - 2020
      Digital Media & Marketing Principles Digital Communication and Media/Multimedia 95%

      Examine marketing as a process of highly strategic communication Understand the impacts of digital media and information technologies on communication and marketingDevelop a conceptual understanding of several digital marketing strategiesConsider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing

    • DataCamp

      2020 - 2020
      Basic Statistics Statistics

      The Basics of R: Revance & use in statistical analyses.

    • Milpark Business School (MBS)

      2014 - 2016
      Master of Business Administration (MBA) Strategic Business Management
    • UvA

      2020 - 2020
      Basic Statistics Statistics 89%

      Inferential Statistics - basics of probability: calculating probabilities, probability distributions and sampling distributions. Methods of inferential statistics - analysing patterns in data to draw conclusions about the underlying population, including confidence intervals and significance tests.

  • Experience

    • Grunow, Frost & Viljoen Attorneys

      Mar 2005 - Jul 2008
      Legal Administrator
    • Resolution Health Medical Scheme

      Aug 2008 - May 2011

      Area: Free State & Northern Cape Region Region: Free State Region

      • Regional Manager

        Jul 2009 - May 2011
      • Broker Consultant

        Aug 2008 - Jun 2009
    • Agility Channel

      Apr 2011 - Mar 2018

      Holistic management of distribution team as well as product & benefit development & design. Inspired a team of 12 consultants and 2 operation managers across 5 provinces. Reported to CEO.Key focus areas included amplifying distribution channel relationships through aggressive, solution-based stakeholder partnerships in line with organisational strategy & growth objectives. Responsible for all report writing, which included analyses of operational processes & proposed enhancements, Board of Trustee reports, Corporate proposals, marketing collateral & launch reports.✦ Worked closely with sales & servicing teams, sales, retention & operational management✦ Created successful strategies through analysing market & financial advisor trends✦ Strategic planning, strategy design, strategy analyses, execution & execution measurement✦ Strategically integrated market analyses & product positioning for the purpose of:⤷ Benefit design & product development⤷ Product positioning & market placement of solutions✦ Business unit integration with Administration & software development business entities✦ Promoted Agility products & industry solutions across multiple product categories✦ Focused on perception change of product selling vs. healthcare solution selling✦ Managed corporate group pipeline, business development & membership retention✦ Business & distribution development, alignment with trends, regulatory changes & broader company strategic direction✦ Identified opportunities for lead generation & conversion management✦ Developed & managed existing & new distribution channels’ strategic relationships✦ Industry trends analysis, industry movements & changes (healthcare & insurance)✦ Competitive intelligence in domestic market space (new products product changes) ✦ Prepared, managed & presented new medical scheme products annually to regions nationally, across >600 contracted brokersREGIONS: Western Cape, KwaZulu-Natal, Free State, Northern Cape & Eastern Cape Show less Developed retention and new business relationships with all distribution channels, to ensure sustainable focus on developing and growing new business through contracted broker and corporate distribution channels. Managed and led the Regional Sales and Corporate Service teams (4 Broker Consultants & 4 Corporate Development Consultants). Reported to Director.Key role performed during take-on of an additional medical scheme under administration and assisting with the integration process across multiple departments, including product training, integration of sales and retention entities, as well as expansion and re-development of broker market.REGION: Coastal Region - Western Cape & KwaZulu–NatalSTAKEHOLDERS: Key Corporate Groups, Corporate Financial Advisors and Provider Networks Show less

      • National Analytical Manager

        Jun 2014 - Mar 2018
      • National Sales Manager

        Jun 2012 - May 2014
      • National Sales Manager - Coastal Region

        Aug 2008 - May 2014
      • Broker & Customer Care Consultant

        Apr 2011 - May 2012
    • Agility Insurance Administrators

      Apr 2018 - now
      Director

      Full accountability for strategy and profitable growth of the Agility Insurance Administrators’ diverse product suite, which includes Gap&CoPay Products, Healthcare Savings (banking) Products, Group Risk Insurance Products, Provident and Pension Fund Solutions (Umbrella Fund). Product development and benefit design. Inspiring a team of 5 operational representatives. Continuous innovation. Reporting to CEO.✦ Building relationships with key stakeholders across all marketing and sales channels, product houses and segments✦ Strategy planning, design and execution and managing operational effectiveness ✦ Developing and continuously re-evaluating distribution strategies to ensure competitiveness✦ Marketing by coordinating and presenting to brokers, prospective brokers other stakeholders✦ Ongoing analysis of current strategic position in consultation with the Managing Directors✦ Developing and implementing strategic plans in line with corporate strategy✦ Conducting ongoing competitor analysis and positioning products offering✦ Contributing to understanding behavioral data & deducing market and data-related insights for use in quantifiable decision making✦ Managing and overseeing business retention✦ Annual budget planning and forecast structuring✦ Nurturing constructive partnerships with insurance underwriters and insurers𝙄𝙈𝙋𝘼𝘾𝙏:Respected as a notable industry player that has influence and making a difference in the short-term healthcare sector by peers, employees and large insurance players. Show less

    • Agility Channel

      May 2018 - now
      Director

      - Executive-level responsibility for developing new ideas and managing Agility's marketing, distribution, and rewards entities, including strategy and operational execution,- Strategic development focussed on client acquisition and retention across eight different product categories,- In charge of benefit design and product development across multiple products’ research and development teams

  • Licenses & Certifications

    • National Certificate: Wealth Management Level 5

      Inseta
      Jan 2011
    • Project Management Professional (PMP)®

      Project Management Institute
      Oct 2023
      View certificate certificate