Mara Muller

Experience

• 

  UVIC / Korea Open University

  Sept 2001 - Feb 2003

  Editing Assistant

  During my university studies, I worked part-time as Editing Assistant to Dr. Dongkook Lee, a visiting professor at UVIC from the Korea Open University. I helped Dr. Lee edit his ESL textbooks, defining common language sayings, and ensuring correct English language use.

• 

  Radec

  Oct 2005 - Nov 2010

  Communications Coordinator

  At Radec, I developed and managed all marketing and communications design including websites, blog, social media, print advertising, and signage. I wrote, edited and designed the company's product brochures, print advertising, product packaging, signage, RFPs, business and financial plans. I also helped establish Radec's expertise and thought leadership, writing articles that were published in Cottage Magazine and Canadian Property Management Magazine. In addition, I planned and executed targeted marketing campaigns, managed interview requests and planned trade show participation. SOME KEY ACHIEVEMENTS IN THIS ROLE INCLUDE:● Developing the brand, website, signage, business cards, and marketing materials to help market and sell newly rebuilt, green, single-family homes for EcoViva, a subsidiary residential development company. ● Building the social media channels and blog from the ground up, growing followers, connecting with industry partners, and developing our online brand voice. Show less

• 

  Vancouver Coastal Aboriginal Planning Commitee

  Feb 2008 - Feb 2008

  Contract writing

  Contract writing for the VCAPC, clarifying and articulating basic FAQs about the Committee and their goals for use in public dialogues and with media.

• 

  ILSC Education Group

  Mar 2011 - Jan 2018

  As Communications Manager at ILSC Education Group, I project and HR managed our 5-person Communications Design team to create and deliver a high volume of print and digital marketing materials for schools in 9 global locations. My role involved hiring, training, and mentoring team members; writing and/or editing print and digital marketing materials; helping plan, produce, and update digital campaigns and company websites; and handling PR and crisis announcements. I also acted as ILSC's Global CSR liaison, and the go-to person when people in the Marketing HQ office wanted to know, "can this go in the compost bin"?SOME KEY ACHIEVEMENTS IN THIS ROLE INCLUDE: ● Analyzing the company's brand landscape, then creating and presenting a consolidation/evolution proposal to support the shift in our business foci, and resolve brand ambiguity. ● Helping drive UX design improvements for the company's intranet landing page, working with department leads to identify needs, and proposing a new layout to improve digital resource access and navigation. ● Spearheading, writing, and designing an “ILSC Brand Hub” to share branding and communications best practices and digital marketing training, supporting colleagues to deliver consistent brand experiences. ● Participating in the language schools website revamp, providing content planning, copywriting/editing, and design team project management. Our revamp increased visits, simplified updating, and improved UX. ● Creating and executing successful 2016 Study Travel Star College Award campaign for Greystone College, and 2017 Charitable Endeavor of the Year, Women in Education award for ILSC-New Delhi. Show less As Communications Coordinator, I project managed Communications Design team requests and annual strategic projects, ensuring projects were delivered on budget, on time, and to a high standard. I also wrote and/or edited content for digital media, print media, and videos; and coordinated all of our printing and promotional item production with outside vendors. SOME KEY ACHIEVEMENTS IN THIS ROLE INCLUDE:● Spearheading the creation of an easy-to-navigate Communications Design team online portfolio, providing colleagues with design references and templates to support efficient project creation. ● Developing and executing campaigns for Study Travel’s Star Chain School Award, securing wins for ILSC Language Schools in 2013 and 2014. ● Directing Vancouver and Global CSR activities, assessing proposals, organizing events, collaborating with stakeholders, marketing, and tracking activities. ● Coordinating and project managing our 2011 company rebrand design and PR campaign, supporting logo evolution, sub-brand restructure, and communicating changes to key stakeholders and industry media. Show less

  • Communications Manager

    Feb 2015 - Jan 2018

  • Communications Coordinator / Copywriter

    Mar 2011 - Feb 2015
• 

  Mara Muller, Copywriter

  Jan 2017 - now

  Marketing and Communications Professional

  I'm a communications professional with 18 years of experience in content marketing and communications. Get help with copywriting, copy-editing, developing your brand voice, and communications strategy. I have experience project managing and doing hands-on writing, and am looking forward to collaborating with you on your next communications project, to help you tell your company story to the people who need to hear it.

• 

  GV English Centres

  Mar 2020 - Jun 2020

  Senior Marketing Manager

  Lead marketing communications and branding for a global group of ESL schools. Handled key marketing communications to support rapid shifts in program delivery in response to changing client needs, travel restrictions, and business impacts of the COVID-19 pandemic.

• 

  ILSC Education Group

  Oct 2020 - now

  Marketing Communications Director

  Lead content creation for marketing efforts to promote 3 education brands (a total of 30 Global LanguageSchools and Colleges), engaging both B2B and B2C global audiences.SOME KEY ACHIEVEMENTS IN THIS ROLE INCLUDE:● Manage and support content writing, art direction, strategic planning, and UX design for three school brands, achieving consistent messaging and brand alignment.● Re-released ILSC Language Schools website in mid-2020, Greystone College in 2021, and ELS in April 2024, improving user engagement, and lifting SEO rankings for keywords and key phrases above top competitors.● Spearheaded development of email drip campaigns to nurture warm leads. ● Provide strategic direction to team members, focusing on growth and successful execution of projects.● Regularly craft press releases and email communications, ensuring global partners and prospective students stay informed about key developments.● Recognized with ILSC’s “Going Above and Beyond” award in 2022 for exceptional contributions. Show less