Daniil Lebedev

Experience

• 

  Computerra

  Jan 1998 - Dec 2005

  Publisher and chief-editor

  1998-2005 newspaper «Computerra+Perm». Publisher and chief-editor Management of newspaper production and publishing, content, advertising and distribution.

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  IE Lebedev Daniil

  Jan 2000 - Dec 2005

  Event Manager

  2000-2005. Event-managerDuring five years I worked as an event-manager and as a publisher of newspaper «Computerra+Perm» in parallel. 1. Video and computer festivals (Perm) 2000-03. Organizer.2. Intel Digital Carnival (Perm) 2004. Regional organizer.3. Art-festival “Machinista” (Perm) 2003. Organizer. 4. Art-festival “Machinista” (Glasgow, Scotland) 2004. Pr-manager.5. Event-manager for vendors: «Intel» (2003-05), «Marvel» (2003), «APC» (2004), «Elko» (2004), «Brother» (2004, 2005), «First Computer Company (2004-05), «Snaige» (2004-05), «OCS and Asus» (2004-05), road-show for «Merlion», «Canon», «JetBalance», «IPPON», «Western Digital» (2005).6. «It-Deal», Moscow (www.it-deal.ru) 2002-03. Regional organizer. Show less

• 

  Intel Corporation

  Dec 2005 - now

  • Drive the competitive response from roadmap to billings and consumption to address threats in key market segments.• Manage high volume commercial deals for Public Sector, Education and Large Enterprise market segments, direct work with framework contracts with key OEMs Dell, HPI, Lenovo, direct pricing escalations on HQ level.• Lead partner incentive program across EMEA top customers with focus on winning deals, keeping a balance between values and margin and holistic 4P approach.• Establish the meet comp worldwide deal escalation process within the existing resources from EMEA level. • Deliver proofed results and deal wins (up to 1.4Mu devises) on top management level. Show less • Lead Client, Data-Center direct billings business with biggest distributors Merlion, OCS.• Expanded Intel product portfolio via distributor channel, direct facing with regional customers, involve into key Data Center deals to Cloud Service Providers like Yandex and light house deals with local OEMs like Aquarius. • Drive senior level communication inside a distributor including CEO, CFO and cover financial, logistic and sales topics on all customer levels to deliver excellent sales outcomes. • Aligned business goals with Intel KPIs in a region. Show less • Built solid consumer pricing strategy across retail partners in META region with focus on key countries like Turkey, UAE, Saudi Arabia, and consistent growth approach for geos like Africa.• Lead competitive analysis and formulate plans to ensure retail price competitiveness while maximizing average selling prices, margins, and market segment share to determine and recommend retail strategy, retailer engagement plans, and OEM pricing guidance for each retail cycle. • Direct support of retail cycles based on OEM portfolio and regional market demand to maximize MSS in retail.• Proofed big wins (120Ku of gaming devises) with win-back initiatives, incremental volumes, products category ramp and growth of profit with customers like MSH Turkey, MSI in UAE, Monster. Show less • Lead Russia CIS branded distribution program through channel partners, created and adopted joined sales initiatives to establish product categories like 2 in 1, delivered incremental consumption billings, addressed OPEX, service campaigns and data-migration bundles to speed up PC Refresh. • Formulated together with the entire distributors, OEMs the sales and pricing strategy to incentivize Intel Core devises and increase ASP (average system price), to improve profitability. • Involved Intel, OEM and distributor investments to maximize sales results.• Supported to increase, maximize direct billings aligned with Intel sales plans. Started to build a base with new businesses, value-add departments inside distributors. Show less December 2005 – May 2011. Channel Representative at Intel Technologies Inc in Volga and Ural regions.1. Sales manager for Yekaterinburg, Samara, Perm, Izhevsk, Kirov channel customers. Triline, Corporation Centre, Pragma, Nord, Vash Dom, Noutbukoff, Techprom in retail channel; ICS Nets, ITS, Unit in system integration; OCS in resale and distribution. 2. Close cooperation with customers: executive level, marketing and technical peoples, purchasers and sales persons. 3. Sales development, forecasting and sales of client systems, components, motherboards and servers. 4. Marketing campaigns realization with covered customers in retail, event, conferences, road-show and exhibitions for corporate customers. 5. Face-to-Face education: technical specialists, marketing and sales managers. Show less

  • EMEA commercial pricing manager

    Jul 2022 - now

  • Distribution Business Manager

    Apr 2019 - Jul 2022

  • CCG consumer pricing manager

    May 2021 - Dec 2021

  • Field Sales Engineer

    Jan 2017 - Apr 2019

  • Distribution Business Manager

    Feb 2016 - Jan 2017

  • Distribution Business Manager and Branded Distribution Program manager

    Jan 2015 - Feb 2016

  • Retail Program Manager

    May 2011 - Jan 2015

  • Channel Sales Representative

    Dec 2005 - Apr 2011