Lindy F.

Experience

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  VIVI Fashion Magazine (Beijing Branch)

  Dec 2009 - Apr 2010

  Editorial Intern

  • Attended China International Clothing and Accessories Fair • Published a report for International Trade Show for Brands in Sports, Fashion and Lifestyle • Assisted 8 magazine editors by collecting fashion information and translated articles from external fashion sites

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  The GRAMMY Foundation/MusiCares

  Sept 2011 - Dec 2011

  Communications Intern

  • Assisting with press at a range of Foundation events including 2012 MusiCares Person of the Year tribute honoring Sir Paul McCartney, gala award dinner, and programs with recording artists Manraze and Stevie Nicks• Media outreach for numerous Foundations' programs to wide range of outlets including print, radio, TV, online, and social media• Major research project focused on outreach to increase applications to GRAMMY in the Schools programs for high school students and schools• Creating and organizing media lists in Cision software database• Drafting and editing press releases and media alerts Show less

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  ZQGame

  Sept 2012 - Jul 2013

  Marketing Specialist

  Managed and drove all marketing initiatives for the company’s social media platforms, to include products and company profile. Created compelling propaganda to streamline processes, build awareness, and engage increasing numbers of potential consumers.• Market research of current digital marketing and e-commerce trends to provide trending analysis and end of campaign reports• Analyze trends in online traffic patterns, segment customer behaviors, and portal issues• Authoring market data reports, statistics, and graphical presentations of data for executive management in the United States and in China• Identifying specific problem areas or opportunities in social media platforms• Created, managed and grew business presence across social media channels, including, but not limited to blogs, Twitter, and Facebook. • Leveraged measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.• Analyzed trends in online traffic patterns, segment customer behavior, and portal issues. Show less

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  CMPG

  Jun 2013 - Nov 2014

  Account Executive

  Provided direct assistance and support to the Account Manager in all aspects of management, toinclude working closely with clients’ wide range of demands for out-of-home advertising.• Partnered in campaign scheduling and implementation, calendar management and daily agenda handling for the account manager.• Participated in the development of strategic and innovative sales and marketing initiatives.• Assisted with the planning, coordination and launch of onsite and off-site events.• Managed relationships with vendor reps with supermarkets, restaurants, and cafés within the Asian community. Show less

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  Gesoo

  Jan 2015 - Jan 2016

  Public Relations Manager

  Engaging Public Relations (PR) Manager able to advocate for a brand with magnetism, enthusiasm, informative engagement and end-user enticement. Particular interest in public relations fulfillment for emerging brands or those struggling with downward customer engagement. Proven performance as a turnaround public relations professional.• Built the company brand by defining and executing PR effort – Developed ways in which the public image of the firm could be improved to generate more business opportunities.• Designed and implemented online and offline lead-generation campaigns resulting in a 300% increase in sales pipeline.• Reduced cost of the production of official video commercial resulting in a savings of $30K+.• Worked in collaboration with the media houses to develop new ways and strategies for attracting customers, other media audiences and the general public.• Managed external vendors to develop collateral, ads, catalogues and trade show presentations.• Planned and coordinated major product launches with influential partners at the campaigns that resulted in numerous reports from the press.• Developed and implemented tools to measure the ROI of marketing and public relation programs.• Implemented a social media strategy that saw a 2000% increase in followers and "likes". Show less