Paula Osika

Experience

• 

  Cox Auto Trader Publishing Company

  Jun 1997 - Jan 2005

  • Office Manager

    Jan 2004 - Jan 2005

  • Graphic Designer Supervisor

    Jun 1997 - Dec 2003
• 

  Cox Auto Trader Publishing Company

  Apr 2006 - Jan 2008

  • Responsible for the coordination and execution of new store acquisitions and merchandising • Negotiated account receivable recovery on cost share billing projects• Analyzed monthly financial statements for resource development and improvement• National account database: maintained retail account information and examined market penetration and revenue growth/decline • Launched Auto Extra and RV Trader magazines. Played a significant role in the creation and production of marketing materials, ad pricing and magazine layout Show less

  • East Group Project Manager (36 cities)

    Dec 2006 - Jan 2008

  • East Group Administrative Assistant (36 cities)

    Apr 2006 - Nov 2006
• 

  The Buffalo News

  Feb 2008 - Sept 2009

  • Managed online house accounts - Responsible for sales and revenue growth - Developed multimedia advertising recommendations - Created innovative ad designs - Managed inventory and booked flights - Analyzed campaign performance results - Communicated Post Committal Reports to advertisers• Oversaw all creative inputted into 2adpro for necessary elements • Maintained monthly online revenue forecast report • Reviewed contracts for rate integrity and maintained product yield• Key member in the installation of the Yahoo! APT Ad Serving Platform• Assisted in writing buffalonews.com and Yahoo! sales training manuals• Assisted in the implementation and training of Yahoo! Hot Jobs

  • Online House Account & Creative Manager

    Jun 2009 - Sept 2009

  • New Media Administrator

    Feb 2008 - May 2009
• 

  TEGNA

  Oct 2009 - now

  - Managed a team of Digital Client Service Managers (4 employees) who worked with local stations and fulfillment units to oversee all digital campaign execution. This included pre-/post-sale, management of personnel, systems and workflow that execute our client campaigns- Managed Central Ad Operations (12 employees) who fulfilled local and national campaigns through multiple software platforms. CAO responsibilities included troubleshooting campaigns/creative, optimization, and managing local/national inventory. CAO consistently achieved a 98+% delivery rate- Collaborated with multiple departments on the development, training and launch of new products and enhancements - Mulit-platform campaign development- Provided operational training and developed materials for local markets - Managed day-to-day digital vendor relationships- Worked in partnership with fulfillment divisions to improve workflow, processes and products Show less

  • Digital Sales Manager (WGRZ-TV)

    Mar 2018 - now

  • Corporate/ GO Digital: Sr Manager, Operations

    May 2011 - Feb 2018

  • Online Sales Coordinator (WGRZ-TV)

    Oct 2009 - May 2011