Daniela Almeida

Experience

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  Bombril

  Jan 2009 - Apr 2010

  Category Marketing Analyst

  • Product release strategy support of products in the category of Disinfectants, Cleaners and Insecticides • 360 Marketing Plan Creation and Brand Promotional Calendar • Incentive Campaign Development with Trade, CRM and leverage business actions• Promotional Pack Creation (product creation, commercial negotiation and POP) – ( increase of 10% category revenue)

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  Whirlpool Latin America

  Jul 2011 - Feb 2014

  • Responsible for managing resources and defining marketing processes• Market Intelligence Structure and Market KPI creation in partnership with the PMR department • Coordination of field research teams in São Paulo and Rio de Janeiro for the identification of opportunities (identification of an approximate market potential of 30% to be developed)• Departmental guideline and visual branding construction• Creation of the Incentive and reward Program “Clube Original” and the program relationship scale (2 MM R$ of revenue generated). Show less

  • Marketing Retail & Market Intelligence Coordinator

    Feb 2013 - Feb 2014

  • Marketing & Market Intelligence Coordinator

    Jul 2011 - Jul 2013
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  Blessedbaby Comercio e Consultoria em moda Ltda

  May 2014 - May 2016

  Founder & Partner

  • E-commerce creation and management• Inbound and outbound strategy creation of luxury brands• Planning and management of online medias, content generation and social media engagement• Management and follow-up of Kpi´s (ROI, average ticket, CTR, CPC, CPL, Conversion rate, views, SEO, SEM, Analytics)• Interface with agencies, e-commerce and digital marketing platforms.

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  Metalfrio Solutions

  Jan 2017 - Sept 2018

  Digital Marketing & Category Marketing Coordinator

  • Responsible for the company’s digital transformation and innovation dissemination - projects : e-commerce, social media, connectivity-IOT• Online and offline marketing strategy• Product portfolio management, pricing and the company’s commercial policies• Coordination of “Fispal” 2018 Fair (8 MM R$ revenue throught of digital marketing strategies)• Responsible for the brand strategic planning and commercial refrigeration product portfolio • Financial management of e-commerce, retail, distributor and ice-cream channels• Planning and management of online media, CRM and advertising campaigns• Interface with Agencies, Public Relations and Latam Clients. Show less

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  Nexa Digital

  Jan 2019 - Jan 2020

  • Responsible for the creation and agile management of the first Data Science Squad• Defining of OKRs, prioritizing company roadmaps and follow-up continuous delivery• Responsible for spreading the Innovation culture (LEAN start-up principles)• Interaction with Design team, Technology and Business • Responsible for product strategy and conception Growth Hacking strategy -Livia Saúde App• Definition of process for get user insights as (A/B tests, research, user tests, MVPs) for iteration or pivot an idea

  • Data Science Product Manager

    Aug 2019 - Jan 2020

  • Digital Product Owner

    Jan 2019 - Jul 2019
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  Dasa

  Jan 2020 - Dec 2021

  Product Owner

  PO member of the Telemedicine team at DasaCross participation between front-end and back-end squads.Definition of release planning, construction of opportunities tree and backlog Interaction with Design, Technology and Business teamsDelivery of value aligned with user and business expectations

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  RD

  Sept 2021 - Oct 2023

  Senior Product Manager - Experiência App e Site

  Responsável pelos Apps e Sites das bandeiras DrogaSil e DrogaRaia em suas jornadas . Liderança de Squads multifuncionais

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  ANBIMA

  Jan 2024 - now

  Senior Data Product Manager

  Product Manager Engenharia de Dados