Laura Elphee

Experience

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  Wintergreen Resort

  Nov 2008 - Mar 2016

  Ski Instructor

  I teach children from the ages of 4-14 how to ski. This includes the basics fundamentals of skiing, such as how to walk in their boots as well as how to work on harder techniques and skills such as how to carve in their turns.

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  Sudley Club

  Nov 2012 - Aug 2014

  Lifeguard

  Lifeguard and Assistant Manager at Sudley Club. This job also includes but is not limited to guarding the people who are swimming in the pool, taking accurate pool readings, cleaning the pool decks, as well as making sales in the canteen for activities provided by the club.

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  Future Business Leaders of America, Inc. (FBLA)

  May 2014 - May 2016

  State Officer

  Organize membership recruitment for Virginia Phi Beta Lambda

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  Paradise Springs Winery

  May 2015 - Aug 2015

  PR & Events Intern

  I am an intern at Paradise Springs Winery. The job consists of wine tastings, administrative work as well as helping with the potential Public Relations needs.

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  Northern Virginia Magazine

  Aug 2016 - Dec 2016

  Marketing and Public Relations Intern

  Northern Virginia Magazine is the premiere Lifestyle Glossy Magazine in Northern Virginia with a monthly readership made up over 150,000 of the most demographically desirable consumers in the country. Vibrant and relevant editorial content with the highest standards of journalistic integrity keep this regional gem at the top of the short list of players in NoVA.

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  Virtual, Inc.

  Mar 2017 - Oct 2022

  • Manage and produce four unique podcast series for clients including managing recordings, editing, sound bites, ensuring upload to proper distribution outlets, and reporting on view stats. • Develop, design and implement marketing communications initiatives including: digital marketing (email, social, web); event marketing content (promotional support of in-person and online events), graphic content development and more.• Identify, prioritize, and project manage marketing programs/projects across multiple clients utilizing project management tools (Wrike) to run programs from start to finish, and ensure items are being completed and run smoothly.• Design new collateral and make revisions/updates to existing corporate marketing materials • Manage the development of visual branding for client projects, including development and updating of outstanding and attention-grabbing graphics and visual elements; collaborate with outside designer(s); coordination with clients and designers as needed.• Worked with the Vice President of Marketing Communications, CEO and other C-Suite Executives on marketing-related business development for existing and prospective clients• Managed regular reporting updates to clients about their online performance to include website traffic and social media. • Drive development of email marketing including copywriting, design, client/internal review cycles.• Manage client contact databases, segmenting for specific communications and utilizing A/B testing when appropriate for messaging.• Facilitate conference calls, drafted agendas, document action items, and follow up items.• Collaborate with other departments such as finance, PR, events, client services and IT to make sure client's marketing goals and objectives are being met across the board.• Support the development of short- and long-term customized strategic marketing communications plans for clients. Show less • Managed operations for two professional society clients.• Helped launch and served as primary contact for certification/designation program and managed all facets of certification/designation from application to awards ceremony.• Developed membership collateral to drive recruitment and annual renewals, resulting in a 6% increase in membership over the previous years.• Developed conference prospectus to drive sponsorship sales at client annual conferences, resulting in and 200% increase of sponsorships. • Contributed to the formulation of program procedures and made recommendations for growth and improvement.• Developed trusted member relationships and engagement with clients.• Executed membership processes for clients including but not limited to: membership reporting, membership renewals, member benefit packages, membership recruitment, membership creation.• Helped client migrate from one membership database platform to another. Trained volunteer leaders and wrote marketing copy announcing migration and how to use new system for members. • Collaborated with outside vendors for the implementation of membership recruitment and other marketing materials.• Worked with events team in the execution of annual conferences for clients and served as onsite staff at conferences.• Assisted with driving group collaboration of clients by working directly with committees and leadership to schedule meetings, document procedures, document and drive action items, and set agendas.• Maintain client contact databases and reporting on membership growth and other statistics. Show less • Provided customer support acting as the first point of contact for customer and member inquiries and requests.• Provided support and execution for the membership journey, including but not limited to membership onboarding, engagement activities, renewal campaigns and serve as a membership committee liaison• Maintained the membership database, assisted in the maintenance of client websites providing updates to relevant IT staff and support tool implementation.• Prepared membership reports as needed• Served as the initial interaction with members and volunteers via various communication channels • Supported client team members and provide administrative support on programs, projects and tasks• Assisted in the coordination of logistics for trade shows and client events (shipping, collateral production, promotional items, etc).• Interfaced with members and volunteer leaders via various communication channels (email, phone, collaborative sites, etc.) Show less

  • Marketing Specialist

    Jan 2020 - Oct 2022

  • Program Specialist

    Jul 2019 - Dec 2020

  • Program Coordinator

    Mar 2017 - Jul 2019
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  M.C. Dean, Inc.

  Oct 2022 - now

  Project Communications Specialist