Ann Rihani

Experience

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  SLU Holding AB

  Jan 2006 - Jan 2008

  Innovation Support

  Responsible for the Innovation Support function at SLU (the Swedish University of Agricultural Sciences). Offering the academic scientists advice on early business development (e.g. business law, intellectual property, patent, market research, product development, etc.) and guiding them through a partner network of professionals. Also responsible for marketing the Innovation Support services within the University. In addition, participating in analyzing investment proposals for SLU Holding.

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  Medmind AB

  Jan 2008 - Jan 2011

  Project manager & sales

  Project manager, fieldworker and sales within pharma industry marketing research. Working with qualitative market studies aiming to study reasons for prescription habits, awareness of upcoming treatments, map KOLs, etc. Extensive experience of conducting in-depth interviews. Responsible for all steps of the project process, e.g. project design, question formulation, data collection, data analysis and presentation of results to clients. In charge of client contacts and sales targeting new client segments. Show less

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  AstraZeneca

  Jan 2011 - Jan 2012

  Key Account Manager

  Responsible for sale activities and business development within two highly competitive clinical areas. Targeting specialist physicians within secondary and primary care. Sales of a new drug group, aiming to change physicians’ prescription habits. Experience of driving more extensive educational programs with external speakers.

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  Cegedim Strategic Data

  Jan 2012 - Jan 2016

  Sales and Marketing Research Consultant

  Consultant within pharma industry market research. Main focus on contracting new client accounts, selling more complex, tailored research projects. Also project management of sold studies, responsible for coaching a team of recruiters, field workers and analysts. In charge of all steps in the research process, from study design to analysis, turning study results into business development actions for the client. Experience of working with different types of projects; qualitative and quantitative, tailored and syndicated, national and international, etc. Show less

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  Rihani Consulting

  Jan 2016 - Jan 2018

  Self-Employed

  Sub-contractor. Recruitment of management roles and leader roles within the Life Science industry under Bondi Executive Search. Market Research consultant working for MedMind AB. 1 MSEK turnover 2017.

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  Novartis

  Mar 2018 - Apr 2023

  Responsible for the digital marketing for the CRM team. Formulating and implementing Omnichannel Engagement (OCE) marketing strategies and plans. Established a market leading OCE platform and work processes for next level HCP engagement, resulting in a significant increase in customer engagement and increased sales. Extensive cross functional project management and external vendor collaboration. Management of Key Accounts in region Stockholm, targeting secondary care and regional decision makers, within cardiology. Building long term relationships and collaboration with Key stake holders of the region. Develop and implement the brand strategy within cardiology on the Swedish market. Digital and traditional marketing. Cross functional project management and collaboration with external vendors. Responsible for region Stockholm South, primary and secondary care, within cardiology. Established collaboration projects with HCPs. Enabled prescription in primary care, contradictory to guidelines.

  • Jr Brand Manager (HSM)

    Dec 2021 - Apr 2023

  • Key Account Manager

    Dec 2020 - Dec 2021

  • JR Brand Manager

    Jun 2020 - Dec 2020

  • Territory Manager, Stockholm

    Mar 2018 - Jun 2020
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  Novartis Sverige

  Feb 2023 - Dec 2024

  Omnichannel Engagement Manager Sweden
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  CSL Vifor

  Jan 2025 - now

  Nordic Marketing Manager