James Culley

Experience

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  National Trust

  Mar 2016 - Aug 2018

  Food And Beverage Assistant
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  Places for People Leisure

  Sept 2017 - Sept 2018

  Recreation Assistant
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  Sytner BMW

  Sept 2018 - Oct 2019

  BMW Genius (Apprenticeship)

  As a BMW Genius, I educated customers on BMW's advanced technology, earning the BMW Genius Outstanding Achiever Award in 2020. This Apprenticeship position enabled me to gain a Level 2 Diploma in Customer Service from the Institute of the Motor Industry.Key responsibilities:- Explained & demonstrated products & options- Supported the sales team in initial customer data capture and delivered product training sessions- Offered and accompanied test drives, creating individual test drive experiences - Prepared customer-orientated vehicle handovers- Answered product related questions via telephone, in person and email- Attended new product launch training and eventsMy apprenticeship required me to attend six one week long training blocks at the BMW Group Academy, where I received customer-centric technical training on the BMW product portfolio. Show less

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  Sytner MINI

  Oct 2019 - Feb 2021

  Sales Executive

  As a MINI Sales Executive, I applied the skills acquired during my apprenticeship position as a BMW Genius to maximise my success as a BMW Group accredited Sales Executive. Key responsibilities:- Nurtured retail and corporate customers from initial enquiry through to handover of their new or approved-used MINI utilising a pre-defined sales process- Presented available funding options and drove referrals to the business management team- Offer optional insurance products to create higher value in the sale and increased income- Prospected previous customers and enquiries for repeat business and increased customer retention- Complete the sale of non-franchise vehicles through the Sytner Select Programme Show less

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  Sytner BMW

  Feb 2021 - May 2024

  Sales Executive & ALPINA Specialist

  As a BMW Sales Executive, I leveraged my knowledge gained from previous experience across both BMW and MINI brands to earn the trust of new car customers and guide them through the entire sales process.I was the nominated ALPINA Specialist for the dealership, representing the bespoke and exclusive ALPINA brand. Key responsibilities: - Meet and exceed high expectations of our discerning new car customers (both retail and corporate), from initial data capture to handover.- Create opportunities for adding value to vehicle sales through accessories, warranties and vehicle protection products.- ALPINA Specialist for the dealership - sole point of contact for all ALPINA enquires, facilitate bespoke vehicle orders and communicate directly with the manufacturer to provide information and timely updates for the customer- Expand on well established product knowledge of both BMW and ALPINA brands, attending sales training, new product launches and product placement events Show less

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  Jacaranda Carpets & Rugs

  May 2024 - now

  Area Sales Manager

  As Area Sales Manager at Jacaranda Carpets & Rugs, I manage and grow a diverse portfolio of accounts across London and the Southeast, including interior designers, architects, retailers, and flooring contractors. My role focuses on maintaining strong relationships with existing accounts while also developing new business opportunities. With Jacaranda’s unique, luxury, hand-woven qualities at the forefront, I conduct tailored product presentations for our customers and collaborate closely with our head office and directors to drive business growth.Key responsibilities include:Account Management: Nurturing relationships with a range of high-end design professionals and ensuring client satisfaction through consistent communication and service.Business Development: Expanding Jacaranda’s presence in the area by engaging new clients and securing new projects.Sales Presentations & Training: Presenting our premium, ethically sourced products to highlight their design appeal, quality, and sustainability. Additionally, I provide face-to-face product training to our retail network and other specifiers.Collaboration & Market Insights: Working alongside all departments to contribute market research, guiding product development and marketing strategies.My role allows me to thrive in high-end environments, work with luxury design professionals, and showcase premium products. I am passionate about building relationships in this exclusive market, where attention to detail, quality, and exclusivity are paramount. Being part of Jacaranda’s growth in such a wide-reaching industry aligns with my values of providing a bespoke, high-end service that elevates each client’s project by combining artisanal craftsmanship with a deep understanding of the luxury market. Show less