Tamas Cseh

Experience

• 

  Ogilvy & Mather

  Jan 2008 - Feb 2009

  Account Assistant

  - Coordinating marketing communication campaigns- Administration- Clients: UniCredit, Motorola, Kraft Foods (Milka, Sport), National Development Agency (NFÜ)

• 

  Vodafone Hungary

  Jan 2010 - Apr 2015

  - Communication planning- Managing development of integrated marketing communication campaigns- Briefing agencies (ATL, BTL, digital)- Ensuring campaign synergy across all communication channels (campaign idea, message and creative execution)- Managing campaign timing, budget and processes- Providing cross-department support/cooperation with in-house PR and Internal Communications teams- Evaluating campaigns based on KPIs- People management - Coordinating creative development of ATL campaigns- Managing timing- Briefing agencies- Providing feedback for the agencies during campaign implementation- Monitoring campaign effectiveness

  • Marketing Communications Manager

    Apr 2012 - Apr 2015

  • Marketing Communications Specialist

    Jan 2010 - Mar 2012
• 

  D-Link

  Apr 2015 - Dec 2015

  Marketing Manager

  - Defining target audiencies of D-Link based on researches (B2B and B2C)- Developing marketing communication strategies and tactics for the target audiencies- Agency pitches, price negotiations- Managing online, offline campaigns, activations, events- Briefing and working with advertising agency and freelancers- Managing marketing budget and communication roadmap

• 

  UPC Magyarország

  Jan 2016 - Mar 2018

  - Establishing campaign development processes and collaboration with CEE countries (Romania, Czech, Slovakia, Poland, Hungary)- Setting up the CEE Campaign Development Team- Managing CEE marketing communication budget- Briefing agencies (ATL, BTL, online)- Developing campaigns across the region- Monitoring marcom activities of CEE countries to ensure brand synergy - Establishing and leading the new marketing communication campaign team- Transitioning the Hungarian campaign team into a CEE regional creative hub- Developing new in-house processes with internal teams to ensure efficiency- Managing marketing communication roadmap and budget- Briefing agencies (ATL, BTL, online)- Providing cross-department cooperation with in-house PR, Internal Communications, Online and B2B teams to ensure campaign synergy

  • CEE Senior Marketing Communications Team Leader

    Mar 2017 - Mar 2018

  • Senior Marketing Communications Team Leader

    Jan 2016 - Feb 2017
• 

  DiabNavigátor

  May 2017 - now

  Content Creator and Diabetes Life Coach

  I help people to beat diabetes as Diabetes Life Coach and YouTube Content Creator.

• 

  Telekom HU

  Dec 2018 - Feb 2020

  Senior Marketing Communication Manager

  - Communication support of Telekom Electronic Beats lifestyle program- Launching Telekom Magenta Kraft program targeting Youth segment- Communication support of Magenta Vibe festival activations- Launching and managing Network of Acts Brand Narrative

• 

  Freelance

  Mar 2020 - Dec 2022

  Senior Marketing Communications Consultant

  - Marketing communication and branding consultancy for SMEs- Social media strategy and tactics (setting objectives and KPIs, developing strategy and managing campaign execution and media spending)- Online ad management: Google Search, Facebook, Instagram, YouTube

• 

  Nukleus Media

  Mar 2020 - now

  Generative Media and Video Production

  - Creating visually striking generative media using AI- Developing video marketing strategies- Running video advertising campaigns on YouTube, Facebook, Instagram, TikTok, LinkedIn- Video production and post-production (shooting, editing, compositing, grading, sound-mixing, delivery)