Amanda Longworth

Experience

• 

  Lendlease

  Mar 1995 - Oct 1997

  Retail National Projects Marketing Manager
• 

  Lendlease

  Jan 1998 - Feb 2001

  The European retail division of Lend Lease specialises in development, asset management and retail property investment. The portfolio extended from the UK, Southern Spain, Portugal, and the Netherlands.Key skills: corporate branding strategy, UK/EU brand strategy, corporate media management, investor communications, marketing strategy (B2B, B2C), budget management. Bluewater is Lend Lease's flagship project and Europe's largest shopping centre at 1.5 million sq. ft valued at over £1.2 billion.Key skills: Retail business modelling, consumer research, marketing/advertising campaign strategy (consumer + trade), brand positioning, PR strategy, media management, large-scale event management. ERE Yarmouth, is a fully owned subsidiary of Lend Lease Corporation, specialising in retail property and asset management in the US. Responsible for strategic marketing direction of 8 retail assets held within a US institutional property trust with the specific objective of maximising sales.

  • Marketing Director - Europe

    Mar 1999 - Feb 2001

  • Marketing Director - UK

    May 1998 - Mar 1999

  • Retail Marketing Manager - Distressed Asset

    Oct 1997 - Dec 1998

  • Group Marketing Manager - Mid and West Coast

    Jan 1998 - May 1998
• 

  Self Employed

  Feb 2001 - Sept 2008

  Marketing Consultant

  Provision of marketing expertise across Asia to industries including retail, publishing and the arts. Developed and implemented strategies relating to brand, PR, business planning, government and corporate tenders for clients in Shanghai, Singapore, Korea and Hong Kong. Major clients included: Lend Lease, Morgan Stanley and the CP Group.Key skills: market research, consumer segmentation, marketing / PR strategy, brand repositioning, team training/development, retail sales forecasting, content development, project management. Show less

• 

  Berry Bros. & Rudd

  Sept 2008 - Feb 2018

  Head of Marketing + Communications, Asia

  Berry Bros & Rudd (BB&R) is the UK’s oldest fine wine and spirits merchant, established in 17th century with a presence in Asia for 18 years with offices in Hong Kong, Japan and Singapore. Joined in 2009, holding various positions, commencing as General Manager, The Fine Wine Centre.Key skills: SE Asia brand + marketing strategy, customer engagement, growth marketing (B2C/B2B), agency management, digital marketing strategy, range selection/management, regional business planning.

• 

  Barossa Australia

  Jan 2018 - Apr 2022

  Head of Brand & Strategy

  Barossa Australia (BA) operates on behalf of 550 wine grape growers, 170 wineries and 230 tourism businesses. BA is the beacon for collaborative investment and collective action, initiating and delivering projects to create tangible economic value for the Barossa wine economy valued at $950 million. Key skills: global brand + marketing strategy, destination marketing, stakeholder management, membership engagement, sponsorship creation/management, media relations, business planning, budget management Show less

• 

  Regional Development Australia Barossa Gawler Light Adelaide Plains

  Jan 2018 - Apr 2022

  Non Executive Board Member

  RDA Barossa Gawler Light Adelaide Plains is a Board of Industry leaders from key sectors across the region, supported by a professional team, which collaborates with the three spheres of government to identify economic opportunities and challenges and ways to address them.

• 

  Wine Communicators of Australia Inc

  Mar 2021 - Apr 2022

  Non Executive Board Member - South Australian Chapter

  Wine Communicators Australia (WCA) aims to be the pre-eminent organisation connecting business professionals working with wine. As a membership organisation, the goal is to engage and inspire through the delivery of insightful information and resources., facilitating learning and connection for those working in the Australian wine industry.

• 

  Rapid Relief Team Ltd (RRT) Australia

  May 2023 - now

  Head of Global PR & Communications

  The Rapid Relief Team is a global charity with 14,500 volunteers across 14 countries supporting communities impacted by natural and humanitarian crises. The charity is internally funded and one of 15 entities that exists within an extensive corporate ecosystem, including a global consulting firm.Key skills: Global PR/media strategy, global brand + marketing strategy, reputation management, team building, mentoring, stakeholder communications and management.