
Timeline
About me
Regional Leader, Cough & Cold | Self Care EMEA
Education
Shaheed zulfikar ali bhutto institute of science and technology
2006 - 2010Bba marketingActivities and Societies: Solicited tuition/ counseling Voluntary cause/ event marketing Marketing/leadership conferences & seminars Relevant Projects:- Developed branding strategy for revamping Pakistan Tourism Corporation to increase state revenue, 2010- Headed sponsorship team to create an official flash mob video ID for SZABIST, 2010- Coordinated Business Potpourri – a Business Marketing Seminar, organized at SZABIST, 2009- Headed operations team for fundraising of strategic learning program at SOS Children’s Village, 2009- Headed ambience & entertainment team for on-ground repositioning of Mr. Burger… Show more Relevant Projects:- Developed branding strategy for revamping Pakistan Tourism Corporation to increase state revenue, 2010- Headed sponsorship team to create an official flash mob video ID for SZABIST, 2010- Coordinated Business Potpourri – a Business Marketing Seminar, organized at SZABIST, 2009- Headed operations team for fundraising of strategic learning program at SOS Children’s Village, 2009- Headed ambience & entertainment team for on-ground repositioning of Mr. Burger Clifton outlet, 2009- Developed a 360-degree strategic PR plan for launch of Scooty bike for females in Pakistan, 2008 Show less
Experience
Pakistan state oil company (pso)
Jun 2008 - Jul 2008InternIntern to Manager; Product Accounts, Finance DepartmentProject: Oil Pricing Model for forecasting international oil prices, FY 2008.
Pfizer
Jun 2009 - Jul 2009InternIntern to Product Manager (CV products), Marketing Department.Project: Process enhancement & customer retention strategy for Lipitor Direct Program.
Glaxosmithkline
May 2010 - Jun 2010InternIntern to Business Support Manager (Marketing & Sales)Project: Refurbish Stars’ Club; recognition scheme for national sales team.
Iffco
Jul 2010 - Apr 2011Junior manager, marketing- Managing popular segment brand portfolio under direct supervision of Brand Manager- Increasing volume share to drive the business plan through BTL activations & sales schemes- Designing marketing plan for premium brand and its launch strategy - Ensuring cost effective solutions to drive maximum sales from available marketing budget- Designing and ensuring compliance with merchandising policies and SOPs - Creative and research briefs for collaboration work with respective agencies- Representing IFFCO Pakistan in sponsored corporate events/ trade fairs - Packaging development for new SKUs and brands to increase portfolio hence volume share- Monitoring area/channel/distributor/SKU/brand wise sales trends and volume analysis- Developing positive relationship with all stakeholders/departments/divisions of the company to maximize overall efficiency of marketing dept. and its activities - Maintaining & processing relevant information/documentation relating to the operations of the dept.- Monthly reporting a comparison of competitor spends/activities and dept. activities - Coordinating with The Nielsen Company to create customized retail analyses, along with the regular quarterly retail audit data (for numeric & weighted retail coverage in Pakistan)- Presenting Nielsen-analyses/activity reviews/future plans to the sales team in monthly & quarterly Journey Cycle meetings with motivational and team building recommendations Show less
Johnson & johnson
Jan 2012 - May 2023Summary: Reporting to the Senior Professional Marketing Manager, my responsibilities include managing the Professional Program for two J&J megabrands - Listerine mouthwash and Neutrogena, across MENAP countries. Achievements: - Successful participation of Neutrogena at Dubai Derma 2012 - HCPs Sponsorship for International Congress Europerio7 & EADV 2012- Pilot Program for Competitive Intelligence Campaign - 360 educational tool kits for MENAP teams including development of product monographs for Oral Care/BeautyResponsibilities:- Growing brand equity for the brands through strategic equity enhancing initiatives - Driving Healthcare Professionals' recommendation and endorsement for the brands- Supporting market expansion and development for Listerine and Neutrogena as doctor-recommended brands across MENAP countries- Leverage with consumers in cooperation with health care authorities - Driving operational excellence compliant to FCPA (USA) regulations and local healthcare compliance- Managing sponsorships with key customers internationally and across the region- Liaising with creative agencies for educational & promotional campaigns & tools - Cross-functional coordination with commercial, supply chain, IT, regulatory, healthcare compliance, finance & other support functions - Managing distributor professional teams and initiatives across key countries; UAE, Kuwait, KSA, Qatar, Oman, Lebanon, Bahrain and Jordan. - Supporting professional marketing initiatives for Egypt in terms of tools & campaign development - Coordination with EMEA franchise for Oral Care & Beauty to gauge adaptability of key studies and medical claims - Close coordination with consumer team for balanced management of consumer and professional communications across markets- Nielsen share tracking and analysis for deep dive brand reviews and category mapping exercises across pharmacy channels in key markets Show less
Senior Marketing Manager Self Care EMEA
Nov 2022 - May 2023Senior Brand Manager, Baby Toiletries - Africa, Middle East & Turkey
Dec 2018 - Oct 2022Shopper Manager - Haircare, Oral Care, FemCare & OTC
Dec 2017 - Nov 2018Brand Manager - Aveeno Skincare & Johnson's Baby
Oct 2015 - Nov 2017ABM - Johnson's Baby
Apr 2014 - Sept 2015ABM - Listerine & Neutrogena Professional
Nov 2012 - Apr 2014Graduate Trainee, Prof. Marketing
Jan 2012 - Nov 2012
Kenvue
May 2023 - nowRegional Deployment Leader, Cough & Cold | Self Care EMEA
Aug 2024 - nowSenior Marketing Manager, Allergy & Other Self Care EMEA
May 2023 - Oct 2024
Licenses & Certifications
- View certificate
Customer experience: journey mapping
LinkedinMar 2022 - View certificate
Customer experience: service blueprinting
LinkedinMar 2022
Honors & Awards
- Awarded to Sana J. NaweelEncore Award Johnson & Johnson Middle East Jul 2012 Bronze Encore: (Q3) "Strong analysis of the face care category dynamics in the pharmacy channel as part of the Adult Skincare workshop". Key Success Behaviors: Customer Focus, Achieve Results & Strategic Thinking.Bronze category is for one time event that benefited a Department.
- Awarded to Sana J. NaweelEncore Award Johnson & Johnson Middle East May 2012 Silver Encore: (Q2) 'Proactive development of Professional Tracker for Professional Activities' - Key Success Behaviors: Judgement & Business Acumen ENCORE awards at JnJ are given to say “Thanks” and “Well Done” for Special Achievements & Outstanding work such as:- Employees who have gone above and beyond their normal job scope/gone the ‘extra mile’. - - Employees achievement which exhibit J&J Global Leadership Profile behaviors like innovation, decisiveness, leadership… Show more Silver Encore: (Q2) 'Proactive development of Professional Tracker for Professional Activities' - Key Success Behaviors: Judgement & Business Acumen ENCORE awards at JnJ are given to say “Thanks” and “Well Done” for Special Achievements & Outstanding work such as:- Employees who have gone above and beyond their normal job scope/gone the ‘extra mile’. - - Employees achievement which exhibit J&J Global Leadership Profile behaviors like innovation, decisiveness, leadership, teamwork, and customer focusAward levels vary by achievement impact:Silver category is for measurable impact on Department level. Show less
- Awarded to Sana J. NaweelCorporate Gold Medal Award McDonald's Pakistan Jun 2011 Electives: Brand Management & Industrial Marketing - GPA: 4.0This award is given for elective courses offered to a program. It is awarded for highest GPA in a particular elective and is sponsored by a corporate organization operating outside the institution. I received two corporate medals for the electives of Brand Management and Industrial Marketing.
- Awarded to Sana J. NaweelSumma Cum Laude SZABIST, Karachi Jun 2011 Merit Gold Medal for BBA Class of 2010 - CGPA 3.80.This award is an appreciation for securing the highest GPA combined in all classes of the program for the year.
- Awarded to Sana J. NaweelMerit Scholarship SZABIST, Karachi May 2010 2006-2010; all 8 semesters of BBA.Merit Scholarship is a 100% fee waiver for next semester awarded for achieving the highest GPA in a particular semester. I have been awarded with merit scholarship for all 8 semesters of my BBA program at SZABIST, Karachi.
- Awarded to Sana J. Naweel'Most Creative' Intern Pfizer Pakistan Jul 2009 Summer Internship Program - 2009From a country wide scale of selection, Pfizer offered a 6-8 week internship in various departments at Pfizer Head Office in Karachi to a group of business students. I was awarded the 'Most Creative' Intern award for the internship program based on my projects: a. revamping 'Lipitor Direct Program' b. developing customer retention strategy for Lipitor (a cardiovascular drug).
Languages
- enEnglish
- urUrdu
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