
Timeline
About me
Creative Marketing Specialist | Games & Technology
Education
Bournemouth university
2020 - 2021Master of arts - ma marketing communications• Develop professional skills (copywriting, design) and practical knowledge (customer insights, digital media strategies) through creating integrated marketing communications campaigns including analytical insights, comprehensive marketing and content plan, and completed marketing materials (videos, posters): - Branded content material proposed was among those selected to be presented to real-life client: local charity SAMEE; and received favourable feedbacks- Complete marketing plan to… Show more • Develop professional skills (copywriting, design) and practical knowledge (customer insights, digital media strategies) through creating integrated marketing communications campaigns including analytical insights, comprehensive marketing and content plan, and completed marketing materials (videos, posters): - Branded content material proposed was among those selected to be presented to real-life client: local charity SAMEE; and received favourable feedbacks- Complete marketing plan to change sewer misuse pattern was shortlisted in top 4 in Final round of Wessex Water Marketing Challenge• Enhance soft skills (communication, negotiation, teamwork) through practical assignments and project presentation Show less
National economics university (vietnam)
2015 - 2019Bachelor's degree banking, corporate, finance, and securities law very goodAdvanced Educational Program Study Full-time - in English under Curriculum of California State University, Long Beach, USA- GPA: 3.41/4 - IELTS: 7.0
Experience
Colorme hanoi
Feb 2017 - Sept 2018Photography teaching assistantIpcoms multimedia
Sept 2018 - Dec 2018Marketing intern• Researched and executed the internal Brand Implementation plan of the company.• Provided academic content for SAGA.vn - a website for online business community. • Supported the execution process of the company's promotional events.
Gamob
Dec 2018 - Dec 2019Content specialistGamob - Official Google Certified Publishing Partner (GCPP) specializing in Mobile App Monetization - Growing revenue from displaying ads on mobile applications. • Wrote and led a content marketing campaign using eBook as a lead generation tool that helped build aquality email marketing list and increased conversion rate by 60%, CTR by 50%.• Applied insights to promote company service by implementing marketing strategy, including producingconsistent marketing collaterals e.g. posters, flyers, videos on appropriate channels.• Created informative and engaging marketing copy about technology (mobile game & applications, admanagement) to advertise on digital media (social media, website, newsletter), which improved 70%engagement on social platforms.• Organised specialised technology workshops and events, attracting over 50 attendees per event. Show less
Bcp council
Jul 2020 - Mar 2022General catering assistant• Handled and oversaw all aspects of hygiene while assisting in preparing food and drink then serving to customers.• Communicated with customers efficiently which required strong customer services and negotiation skills.• Worked within the team supporting supervisors to ensure the smooth and effective operation of their area.
Diversity champions
Mar 2022 - Sept 2023Creative marketing specialistStudio vision
Mar 2022 - Oct 2023Creative marketing specialistUK headhunting firm that specialises in helping progressive game studios hire top performers.• Conducted competitive market research in the games industry to develop and implement a comprehensive marketing plan that increased brand awareness by 45%.• Created and optimised content strategies across multiple platforms to attract and develop relationships with key stakeholders through social media content, industry events, and community activities that raised engagement rates by 50% and conversion rates by 75%.• Crafted creative concepts and designs for a variety of projects, including websites, social media content, and digital marketing campaigns.• Built a website for Studio Vision's community program while maintaining and improving the company's website to increase website traffic by 40%. • Nurtured a mentorship community while organising industry virtual workshops and events for the community, attracting over 20 attendees per event. Show less
Licenses & Certifications
Thefundamentals of digital marketing
Google digital garageJun 2020Publisher university
Google ad managerJan 2019Marketing analytics with python
DatacampSept 2021- View certificate
Google my business
GoogleJun 2020 - View certificate
Employer branding to attract talent
LinkedinMar 2022
Honors & Awards
- Awarded to Phuong Thao HaTop 4 Final Wessex Water Marketing Challenge Wessex Water Jul 2020 Shortlisted as top 4 of 1 entry in Final round for Wessex Water "Sewer Misuse" Marketing Challenge
Volunteer Experience
Promotion & Delegation
Issued by AIESEC on Sept 2015Associated with Phuong Thao Ha
Market Researcher
Issued by AIESEC on Aug 2016Associated with Phuong Thao Ha
Languages
- viVietnamese
- enEnglish
- frFrench
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