Helen Blaine

Experience

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  Nicholas Spaull

  May 2013 - Oct 2014

  Research Assistant in Economics and Education

  This is a part-time research assistant position specialising in research, analysis, critical thinking and writing. The position requires approximately 40 hours of research a month. The research focuses on topics based in economics and education in South Africa and other developing countries in Africa.

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  Democratic Alliance

  Nov 2013 - Sept 2015

  I was officially employed as the National Social Media Manager of the Democratic Alliance in October 2014. I manage the Democratic Alliance's Facebook and Twitter pages along with other social media analytics and bulk-posting tools. Further, I also manage Mmusi Maimane's, the Federal Leader of the Democratic Alliance, Facebook page. This position entails strategic social media planning and engagement, content development, and social media campaigns. Further, social media analysis and the implementing of new ideas/methods forms another important aspect of this job.I worked closely with the media and politicians as clients in this position. Show less

  • Social Media Manager

    Oct 2014 - Sept 2015

  • Interim Social Media Manager

    Jun 2014 - Sept 2014

  • Direct Marketing Officer

    Nov 2013 - Sept 2014
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  Cerebra

  Sept 2015 - Jan 2016

  Community Manager and Content Writer

  During my tenure at Cerebra, I was the community manager for Barclays Africa (facebook, twitter and linkedin). Further, I would write ad hoc content for the client.I was also a content writer for Absa's youtube, facebook and twitter platforms.

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  Focus Online Travel

  Mar 2016 - Jul 2016

  Account Executive

  I manage the accounts of various hotels and travel clients around Africa. My job entails:- Maintaining a healthy client-company relationship- Compiling monthly digital marketing reports using Google Analytics and Google AdWords- Social Media consulting and auditing- Compiling social media content calendars for Focus Online Travel- Blog writing for Focus Online Travel

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  Saatchi & Saatchi Synergize

  Jul 2016 - Oct 2017

  Data Analyst

  Daily work with Google Analytics compiling and interpreting website data for quarterly/monthly reports for various clients across different industries. Work thoroughly with SQL, R, Excel, Tableau and Google's Data Studio as data visualisation software. Working as a data analyst also means monitoring and implementing of website tracking. Further, constantly training and staying up to date with the data trends in the digital marketing industry is a must. - Define and implement measured strategies that align with client marketing and business objectives- Produce meaningful marketing KPI dashboards (Tools: Cyfe)- Delivering monthly, cross-channel performance reports with actionable insights (Tools: Tableau, Excel, SQL and R)- Conducting conversion optimisation consultancies with the aim of improving efficiency in client’s digital marketing strategies and increasing ROI (Tools: Youtube Analytics, Google Analytics, HotJar heat mapping, Google Tag Manager)- Production and compilation of monthly/quarterly performance reports (Including but not limited to: content deep-dive, overall performance)- Collaboration on pitch work: Research into trends and opportunities, consumer insights, market research Show less

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  Pick n Pay

  Nov 2017 - Dec 2019

  Social Media Manager

  I manage and align the various social media channels with the ATL messaging. This job entails:-Manage and drive Pick n Pay brand presence on the social channels (Facebook, Twitter, Youtube, Instagram)- Oversee paid media budgets, strategies and proposals- Ensure the brand is effectively communicating with customers in the digital space- Content production of all posts for the Pick n Pay social media channels- Production and implementation of social media strategy- Community management- Weekly reporting on consumer insights (Tools: Socialbakers, BrandsEye)- Monthly campaign reporting (Tools: Excel, BrandsEye, Socialbakers, Facebook-, Twitter-, Youtube-, and Instagram-Analytics)- Oversee and implement social media influencer strategy- Manage internal communications where it applies to the social media channels- Manage the social media customer services team and liaise with the PR company in dealing with crisis communications- Monitor competitor brands on social media channels- Stay up to date with the trends in the social media industry- Work closely with the various business stakeholders to plan, strategise and collaborate on campaigns- Occasional live coverage on social media channels of events and activations Show less

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  DataEQ

  Jan 2020 - May 2022

  Using DataEQ's proprietary platform I use social media data to compile reports based on quantitative and qualitative analysis in order to provide strategic and operational insights to clients across various industries. I work with account directors and clients to develop research briefs and present these findings to external and internal stakeholders. I oversee the management of the freelance analysts and junior analysts in the team, and form part of supporting the management of the overall BrandsEye analyst team. Show less

  • Analytics Team Lead

    Jan 2022 - May 2022

  • Insights Analyst

    Jan 2020 - Jan 2022
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  Two Three Bird

  May 2022 - Feb 2025

  Analytics Specialist

  This position forms part of the global team, overseeing performance across the UK, AU, and US regions. The primary goal of this role is to gather accurate, reliable data to help inform decision-making across marketing channels, and optimise customer touch-points. Functions of this role include, but is not limited to: - Working closely with the Head of Digital Marketing to monitor and ensure the optimal performance of digital marketing channels. - Compiling monthly performance reports and completely ad hoc deep dive reporting projects. - Working with the product and DEV/Tech team to build and implement A/B tests for own and partner sites.- Building and monitoring performance weekly performance dashboards (owned), and cross-checking service provider and partner dashboards. - Ensure website and customer touch-points across channels are adequately and accurately tracked using GTM and UTM tagging. - Often working across departments and teams to establish performance reporting frameworks and best practices. - Owning and driving the digital analytics roadmap for the group. - Monitoring, measuring and supplying feedback on changes made to websites and products. - Working towards funnel optimisation and identifying opportunities for growth. - Staying abreast of industry developments and ensuring properties across the regions are aligned to industry standards. - Working with and managing external contractors for additional support. - Conducting ad hoc deep dives into performance issues and anomalies, to identify the root causes and make recommendations based on the findings. - Tools used: Google suite, GA4, Google Analytics, Heatmapping, SEO and Search Console reports, Google Trends, Dashboard tools, CRM software. Show less

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  DataEQ

  Mar 2025 - now

  Deputy Head of Analytics