Alaa Makki

Alaa Makki

Market Research Specialist

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location of Alaa Makkiالسعودية

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  • Timeline

  • About me

    Chief Operating Officer at Innovative Foods Industries | Transformational Leadership | Operational Excellence | Proven Track Record of Sales Growth and Market Share Expansion

  • Education

    • Prince Mohammed Bin Salman College of Business & Entrepreneurship - MBSC

      2017 - 2019
      Master of Business Administration - MBA Student Entrepreneurship/Entrepreneurial Studies
    • King AbdulAziz University

      1999 - 2004
      Bachelor of Engineering Production and Mechanical Design Engineering
  • Experience

    • SEDI

      Nov 2004 - May 2005
      Market Research Specialist

      • Market Analysis: Analyzed using SWOT, PLESTE, and 5 Forces methods.• Research Strategies: Developed and implemented marketing research strategies and plans.• Data Collection: Collected and analyzed customer data to identify market trends and demand factors.• Competitor Analysis: Gathered and analyzed competitor data to provide comparative insights.• Trend Identification: Identified new market trends and opportunities, developing pricing strategies accordingly.• Market Scanning: Continuously scan the market and analyze competitors’ pricing to inform management. عرض أقل

    • AB Abuljadayel Beverages Inc

      Jun 2005 - Jul 2006
      Maintenance Engineer

      • Maintenance Oversight: Managed routine maintenance of beverage production equipment, ensuring optimal performance.• Problem-solving: Diagnosed and addressed equipment malfunctions to ensure consistent production flow.• Safety Standards: Implemented and adhered to safety standards, ensuring compliance with industry regulations.• Efficiency Improvements: Recommended upgrades to enhance machinery efficiency and lifespan.• Record Keeping: Maintained comprehensive records of equipment service and repairs for proactive maintenance planning. عرض أقل

    • Jeddah Municipality أمانة محافظة جدة

      Aug 2006 - Feb 2007
      Project Manager

      • Project Oversight: Managed municipal projects, ensuring timely and budget-compliant completion.• Stakeholder Coordination: Coordinated with departments and stakeholders to ensure project alignment with municipal goals.• Compliance and Quality: Ensured projects met local regulations and maintained high safety and quality standards.

    • Savola Group

      Feb 2007 - Jan 2014

      • Policy and Process Formulation: Aided in formulating sector policies and processes, ensuring continuous staff development. This initiative supported a structured and consistent approach to operations across the organization.• Performance Oversight: Monitored departmental performance, ensuring KPIs were effectively communicated and met. This focus on performance management drove significant improvements in operational efficiency.• Strategic Planning: Managed strategic planning for the AFIA Project, ensuring alignment with company strategies. This strategic oversight ensured that all projects were aligned with the company's long-term goals.• Productivity Enhancement: Implemented the Japanese TPM (Total Productive Maintenance) Program, which enhanced productivity, quality, safety, morale, and sustainability. This initiative led to a change in team mindset, resulting in higher performance and productivity.• Continuous Improvement: Managed Profit Improvement Projects (PIP) and KAIZEN initiatives, driving significant savings and profitability. Reduced safety incidents and accidents, reduced product defects, and increased production volume through SMED (Single Minute Exchange of Die) methodology. Improved order fulfillment, production, and logistics while reducing waste and improving Overall Equipment Effectiveness (OEE). عرض أقل • Operational Management: Oversaw operation and maintenance of factory utilities, ensuring efficient energy, water, and waste management.• Fleet Management: Managed and maintained the company’s fleet, ensuring optimal performance and timely service.• Cost Optimization: Monitored and optimized utilities and fleet expenses, implementing cost-saving measures.• Safety and Compliance: Ensured adherence to safety standards, regulatory guidelines, and environmental policies.• Technical Expertise: Collaborated with departments to enhance utility and fleet processes, facilitating smooth food product delivery. عرض أقل • Project Leadership: Led and managed food industry projects from conception to completion, ensuring timelines and budgets were met.• Engineering Solutions: Evaluated engineering challenges and design solutions, ensuring industry standards were met.• Cross-functional Collaboration: Worked with cross-functional teams, vendors, and clients to ensure clear project requirements.• Safety and Quality: Oversaw safety protocols and quality controls during project execution, ensuring compliance.• Documentation Management: Maintained detailed project documentation, including design schematics and progress reports. عرض أقل

      • TPM Fcilitator

        Jan 2013 - Jan 2014
      • Utilities and Fleet Senior Engineer

        Oct 2009 - Dec 2012
      • Project Engineer

        Feb 2007 - Sept 2009
    • AFIA

      Dec 2012 - Mar 2014
      Total Productive Manufacturing, Business Excellence

      • Strategic Contribution: Contributed to achieving strategic objectives by managing responsibilities and direct reports' performance.• Goal Setting and Achievement: Set department goals and objectives and ensure their achievement through effective guidance and support.• Policy Development: Provided input for developing sector policies, procedures, and processes.• Employee Development: Ensured ongoing development of department employees, fostering a culture of continuous improvement.• Resource Utilization: Managed effective identification, allocation, and utilization of company resources.• Project Management: Led strategic planning for AFIA Project, ensuring high-quality systems and standards. عرض أقل

    • PepsiCo

      Feb 2014 - Feb 2016
      Plant Engineering Manager

      • Engineering Leadership: Led engineering functions, including maintenance, projects, and utilities, to optimize asset utilization and balance cost, safety, and quality. Improved machine availability significantly, ensuring operational efficiency.• Compliance and Safety: Ensured equipment compliance with engineering standards and safety requirements, maintaining high standards across the plant. This focus on safety and compliance contributed to a safe and efficient working environment.• Budget Management: Monitored and managed engineering expenses, maintaining budget compliance and efficient resource allocation. Successfully managed substantial automation projects, ensuring they were completed on time and within budget.• Team Development: Drove the hiring process for maintenance technicians and supervised their growth and development. Ensured that the team had the necessary skills and knowledge to perform at high levels.• Project Execution: Oversaw the successful execution of capital investment projects, enhancing plant capabilities and performance. Managed large-scale automation projects, driving significant advancements in plant operations and productivity. عرض أقل

    • Halwani Bros. KSA

      Mar 2016 - Jan 2019
      Factories Operations Manager

      • Strategic Optimization: Developed and executed strategies to optimize factory operations across 13 distinct factories in Saudi Arabia. Managed multifunctional teams, including around 620 employees from various factories such as Tahina, Halawa, Mammoul, Dairy, Jam, Food, Packaging, Tin, and Plastic.• Quality Control: Collaborated with quality managers to implement robust quality control processes, ensuring products meet the highest standards. This focus on quality control ensured that the company maintained its reputation for excellence.• Operational Oversight: Oversaw daily operations, ensuring efficient production while maintaining safety and quality standards. My oversight guaranteed that all factories operated smoothly and efficiently.• Continuous Improvement: Drove continuous improvement initiatives to enhance productivity, reduce costs, and optimize operational processes. Developed 7 new products, which significantly improved sales and contributed to the company's growth.• Resource Management: Coordinated with supply chain and inventory teams to ensure timely sourcing and utilization of raw materials. Reduced labor costs and improved the fulfillment rate, ensuring optimal resource allocation and operational efficiency. عرض أقل

    • Herfy Food Services Company

      Jan 2019 - Jan 2021

      • Drove Sales Growth: Achieved substantial growth in sales and market share through strategic planning and execution. Increased sales significantly and expanded the market share by introducing effective sales strategies and enhancing customer outreach.• Enhanced Product Quality: Ensured consistent product quality and safety by implementing strict compliance and monitoring mechanisms. These efforts maintained high standards and met regulatory requirements, contributing to customer satisfaction and brand trust.• Led Product Development: Spearheaded initiatives in product development, driving innovation and capturing new market segments. Developed and launched 3 new SKUs: Tenderized Chicken, Nuggets, and Kebba, which added significant annual revenue.• Optimized Resource Allocation: Oversaw budget implementations, ensuring optimal resource allocation and cost efficiency. Expanded the distribution fleet to cover more geographical areas, improving service and logistical efficiency.• Market Expansion: Strategically expanded distribution capabilities, covering more geographical areas, improving service and accessibility. This expansion supported the company's growth objectives and enhanced market presence.• Team Leadership: Supervised department heads and coached teams on management principles and best practices, fostering a culture of excellence. عرض أقل • Supply Chain Optimization: Implemented strategies to optimize the supply chain from procurement to distribution, reducing wastage and improving efficiency.• Team Development: Nurtured a high-performing team by identifying and developing organizational talent.• Production Enhancements: Orchestrated production enhancements and elevated product offerings through innovation and quality improvements.• Operational Excellence: Ensured strict adherence to safety protocols and efficient processes, leading the factory to unprecedented success.• Cross-functional Leadership: Supervised and mentored factory teams across various sectors, including production, warehouses, maintenance, projects, and safety. عرض أقل

      • Meat Division General Manager

        Jan 2020 - Jan 2021
      • Factory General Manager

        Jan 2019 - Dec 2019
    • Innovative Foods Co.

      Jan 2021 - now
      Chief Operating Officer

      • Transformed Operational Efficiency: Designed and oversaw the construction of a new greenfield sauces factory and renovation of the existing factory. Implemented advanced budgetary controls, identifying cost-saving opportunities that significantly enhanced financial stability and compliance. Reduced cost per kg, improving overall operational efficiency.• Strategic Leadership: Maintained alignment with the CEO and board of directors, ensuring strategic cohesion and fostering a unified executive team. My leadership ensured that strategic initiatives were executed seamlessly across the organization.• Product Innovation: Led production processes and product development, launching more than 8 new products that significantly boosted sales and market position. My innovative approach not only increased revenue but also enhanced customer satisfaction through high-quality offerings.• Quality Assurance: Addressed quality and customer concerns proactively, which enhanced the company's reputation and positioned us as an industry leader. Implemented robust quality control measures to maintain high standards.• Team Collaboration: Collaborated with senior stakeholders, including CFO and CIO, to drive strategic initiatives. Regularly reported to the board, keeping them well-informed and aligned with the company's goals. My efforts in fostering a collaborative environment ensured that the company's strategic objectives were met efficiently. عرض أقل

  • Licenses & Certifications

    • Project Management Professional (PMP)

      Project Management Institute
  • Honors & Awards

    • Awarded to Alaa Makki
      Kuwait Society of Engineers Award for the best Engineering graduation project Kuwait Society of Engineers Kuwait Society of Engineers Award for the best Engineering graduation project among Arabian gulf countries, 9/2004