Wendy Jackson

Experience

• 

  Hornall Anderson Design Works

  Feb 2001 - Oct 2002

  Marketing Coordinator

  • Developed persuasive agency proposals for project bids which directly resulted in garnering new clients and sustaining business revenue during period of industry downturn.• Managed mass mailings as well as targeted mailings to prospective market segments.• Authored and maintained all case studies and supporting marketing materials.

• 

  Nordstrom

  Oct 2002 - Jun 2024

  • Led a team of 12 project managers and specialists, along with freelancers, to support editorial photoshoots and sample coordination across Nordstrom and Nordstrom Rack.• Partnered with Buying, Marketing, Digital Merchandising, Digital Operations and Fashion Office leadership to facilitate editorial image content creation for 120+ photoshoots and 60,000+ samples per year.• Delivered the overarching Marketing and Merchant Planning Calendar used annually across JWN.• Developed technology solutions to enhance and streamline the Image Planning process, with a focus on metadata capture and standardization to exponentially expand content pool. • Built, re-engineered and documented process improvements to support a range of programs including Social, Influencer Marketing, Video, and Anniversary Campaign and Catalog content creation.• Created project reporting to cross-functional teams for capacity management and process improvement. Show less • Played a key role in the process overhaul to transition from merchant-led to marketing-led content creation. This monumental change required building consensus to shift roles and responsibilities, streamlining steps and timelines, implementing new tools, and managing change across multiple teams.• Developed a framework for third party asset usage, including communication templates, asset ingestion, and workflow. This increased the content pool by 35% while maintaining brand standards and reducing expense, ultimately leading to one FTE dedicated to this program.• Received Nordstrom All Star Award Show less • Managed a team of 5 styling coordinators to support all editorial photoshoot styling needs. • Streamlined process from two requestor groups into one consolidated workflow which resulted in more samples for each group and allowed them to expand their project volume and scope capacity. • Built partnerships with creative styling leaders, merchants, and private label product managers to expand the styling library assortment by 20%. • Developed reporting to identify areas of success and opportunity. Show less • Spearheaded a team of 5 print project managers and 2 coordinators, effectively overseeing Nordstrom’s direct mail program, producing over 30 catalogs annually.• Onboarded a creative agency and designed new processes for outsourcing catalog production. This new way of working boosted production capacity that was scalable to future agencies.• Re-engineered the end-to-end catalog process from planning and strategy development through execution to reduce project timelines by 15% to better align with fashion retail markets. Show less • Pioneered the creative project management process for large, cross-functional projects resulting in collaborative concepting and cohesive campaigns across all channels.• Developed an overarching creative calendar that addressed the unique needs of each channel, enabling merchandise tie-ins for key seasonal campaigns for the first time.• Spotlight projects included Holiday 2007-2009 campaign with in-house children’s book published by Chronicle Books, guerilla marketing launch of JWN’s first store in NYC including art installations, videos and wild postings, and the development of the Nordstrom Rack logo and iconography. Show less

  • Creative Production Manager, Creative Services, Marketing Operations

    Nov 2017 - Jun 2024

  • Senior Project Manager

    Sept 2016 - Nov 2017

  • Marketing Operations Manager, Styling

    Mar 2015 - Sept 2016

  • Project Manager Team Lead

    Jan 2012 - Mar 2015

  • Visual Design Assistant

    Apr 2010 - Dec 2012

  • Senior Project Manager, Creative

    Dec 2005 - Apr 2010

  • Catalog Project Manager

    Oct 2002 - Dec 2005