
Amy Nicklin
Content Creator

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About me
Senior Brand Manager at Procter & Gamble
Education

International School of Ulm/Neu-Ulm
2015 - 2017International Baccalaureate English Language and Literature, General 38
International School of Ulm/Neu-Ulm
2013 - 2015International GCSE A* in all subjects
University of Bristol
2017 - 2020Bachelor's degree Philosophy 2:1 (67%)Focus on Formal Logic, Philosophy of Mathematics, Philosophy of Physics to include Quantum Physics, Epistemology, and Artificial Intelligence.

The University of Sheffield
2020 - 2021Postgraduate Degree Marketing DistinctionRetail and Services Marketing (87%), Global Marketing (82%), International Consumer Behaviour (79%), Marketing Research (75%), Marketing Management (75%), Marketing in Society (75%), and Marketing Communications (72%). Dissertation Title: “Factors determining why micro-account tweets 'go viral' on Twitter: Lessons from the Beauty Industry towards Improving Digital Content Marketing Strategy” (Distinction).
Experience

Instagram
Jan 2019 - Mar 2022Content CreatorGrowth Strategy Management: earning over 12,000 followers within a year on Instagram, and 14,000 within a year on Twitter, with over 652k likes on my most popular image, utilising platform analytics and marketing strategy to maximise reach of content.Content Marketing and Audience Development: Utilising knowledge of Internet Culture, including trends, to inform content creation and yield high engagement.

L'Oréal
Oct 2019 - Jun 2020L'Oréal Brandstorm ParticipantDesigning a sustainable-packaging concept for one of L’Oréal’s Consumer Product Devisions for mass market in an Emerging Market. Designing a 360 campaign for this Emerging Market.

TEDxBristol
Jun 2020 - Sept 2021Social Media Manager
Jun 2020 - Sept 2021Head of Marketing and Design
Jun 2020 - Sept 2021

Procter & Gamble
Feb 2022 - now- Strategising Father’s Day, OND, and Valentine’s Day 22/23- Assisting in delivering Gillette’s largest ever product launch- Optimising the DTC subscription model
AV Lead (Senior Brand Manager)
Apr 2024 - nowAV Media Brand Manager
May 2022 - Apr 2024Brand Manager, Gillette DTC UK
Feb 2022 - May 2022
Licenses & Certifications
- View certificate

CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingMar 2021
Honors & Awards
- Awarded to Amy NicklinBristol PLUS Award University of Bristol May 2019 An employability award issued to students who have completed accomplishments outside of academia and developed "significant professional skill". To receive a Bristol PLUS Award, a student must complete Work Experience, Interview Skills Workshops, Employability-related Workshops, Intensive Skills Activities, a Bristol Futures Online Course (Innovation and Enterprise), and a comprehensive reflective report. Only roughly 1000 students achieve this award per year across the entire University.
Languages
- enEnglish
- geGerman
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