Amanda Freeman

Experience

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  W. R. Assessoria de Seguros Ltda. Rio de Janeiro Branch

  Nov 2000 - Nov 2001

  Insurance claims and fraud analyst

  • Co-managed the influx & investigation of 1000 claims/month • Provided follow up and ongoing customer service to international banks and insurance corporations (such as Itaú, Bradesco, ABN AMRO Bank, AIG, Alfa Seguros, etc.) • Partook in ultimate case resolution by telephone and via face-to-face meetings.

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  Freelancer

  Nov 2002 - Feb 2011

  Designed and produced professional marketing material, business identity portfolios, print ads and other resources for small business in the food and beverages industry, medical and law professionals and sales promotion. Created photo histories and other related products. Expert in photographic restoration Complete customer care analyzing and writing findings reports for independent investigators and auditors contracted by Porto Seguro – Cia. de Seguros Gerais. Significant fast-paced workload of claims between R$10.000,00 to 1.000,000,00. Consistent customer satisfaction.

  • Freelancer Graphic Designer

    Jan 2002 - Feb 2011

  • Insurance claims and fraud analyst, assistant manager and customer service representative

    Nov 2002 - Dec 2003
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  Creative Genius Limited

  Mar 2011 - Sept 2024

  Managing Director

  Throughout my career as a Freelancer, I developed and offered B2B and B2C marketing strategies to customers. I focused on providing strategies that deliver brand awareness to target audience, increase sales conversion, and maintain revenue growth. Leveraging on my creative flair, I produced professional marketing materials, visual identity portfolios, and digital and print advertisements. Utilising my skills in graphic and web design, I conceptualised and maintained customer's websites as well as created strategic marketing plans while managing various social media accounts. I also took charge of different SEO initiatives that exceeded key performance indicators. Show less

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  Daibo Foods - (The Bakery Mullingar)

  Apr 2011 - Sept 2011

  B2C & B2B Marketing Consultant

  As the Strategic Marketing Consultant, I developed and implemented strategic marketing plans for both traditional and digital formats. I created the brand's visual identity and redesigned its product packaging to achieve brand image consistency. Also, during my time with the company, I oversaw the development of its e-commerce website and led its digital advertising campaigns that significantly increased its sales by 33%.

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  Festival And Gig Guide Ireland

  Nov 2011 - Dec 2015

  Senior Editor & Webmaster

  As the Senior Editor and Web Master, I was responsible for the website content management system and the SEO strategy for the company as well as liaising with a team of writers and photographers. I co-managed the social media handles of the organisation while producing original copy for the website and other online platforms. I travelled across Ireland, attending and reviewing various concerts, festivals, and other artistic performances. Additionally, I conducted interviews with composers, performers, and recording artists and wrote album and live performance reviews to be uploaded to the website. I was also responsible for managing advertisement opportunities with festival events and venues. The Digital marketing strategy generated daily website visits of 60k+ and increased social media following to 10k+ users that drove advertisement sales by 40.2%. Show less

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  SMC Print & Design

  Mar 2015 - Feb 2016

  Graphic Designer & Digital Marketing Specialist

  As Graphic Designer and Digital Marketing Specialist at SMC, I acquired in-depth knowledge of Design for Print Advertisement and Publications and designed a plethora of creatives for a broad-range of clients. I supported the growth of SMC's digital presence by designing and developing its website, focusing on and delivering increase in conversions. I managed various corporate social media accounts while creating content and assets to support sales and increase brand awareness. I was also responsible for creating digital content, designing and coding e-mail templates and designing creative and engaging marketing collateral across multiple verticals and target niches. My responsibilities also included managing large printing projects, designing and producing print related marketing material and ensuring that these materials were consistent with each individual clients' brand guidelines. To deliver projects on-time, I shared process improvement initiatives and design concepts directly to the senior management team and communicate regularly with clients to gain an understanding of their design and marketing requirements. Show less

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  Knight Frank Ireland

  Feb 2016 - Sept 2018

  Design and Digital Marketing Executive

  As a Design and Digital Marketing Executive at Knight Frank Ireland, I played a key role in developing customer-centric marketing strategies and delivering impactful campaigns to elevate brand positioning and drive business growth. My responsibilities spanned the creation of marketing and business development materials, including pitch decks, tender documents, white papers, publications, research reports, digital assets, merchandise, and event collateral, ensuring alignment with Knight Frank’s value proposition and service offerings.I worked closely with the Head of Marketing to identify and implement strategic digital and traditional marketing opportunities. This included managing content and architecture for online channels, analyzing competitor activity, and driving growth, engagement, and sales conversions. My insights and recommendations strengthened Knight Frank’s market positioning and enhanced customer awareness.Leveraging my strong interpersonal and communication skills, I participated in client-facing meetings, offering expert advice and collaborating with partner agencies to create tailored digital marketing and advertising solutions. Additionally, I worked with the global team to ensure brand guidelines were consistently applied across all collateral and channels.I also played a vital role in planning and organizing key business events and leveraging sponsorship opportunities to enhance visibility and strengthen client relationships. Show less

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  Prodieco

  Sept 2018 - Dec 2021

  As a Head of Marketing & Communications, I have successfully managed projects from concept to completion, overseeing creative direction, planning, resourcing, budgeting, and reporting. Focused on nurturing teams and fostering a strong organisational culture, I consistently deliver campaigns aligned with business objectives and measurable results.I developed and implemented marketing strategies, introducing KPI benchmarking, tracking, and reporting to senior management to ensure performance optimisation. By creating engaging digital marketing campaigns, I drove audience engagement, growth, and conversions, supporting talent acquisition and business development initiatives. My passion for digital innovation empowered sales teams with tools that boosted sales and elevated customer support.Beyond marketing, I project-managed events, trade shows, exhibitions, workshops, and symposiums, enhancing visibility with customers and partners. I also championed lean management programs, driving cross-functional collaboration and continuous process improvement. Committed to sustainability, I advocated for green initiatives that benefited the company and its community.Key AchievementsLed the creative rebranding of offices, manufacturing, and testing facilities, managing design, supplier coordination, budgeting, and installation to deliver exceptional experiences for customers and colleagues.Project managed a website redevelopment project and launched a lead generation program, significantly increasing target revenue.Managed creative briefs, art direction, and production of videography and photography projects as part of a large-scale brand refresh, strengthening Prodieco’s market positioning.With a strong foundation in graphic and web design and expertise in digital marketing, I excel at developing strategies that drive growth, enhance brand presence, and foster innovation. Show less

  • Head Of Marketing & Communications

    Aug 2021 - Dec 2021

  • Senior Marketing Executive

    Sept 2018 - Aug 2021
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  Intel Corporation

  May 2023 - now

  As a Marketing and Communications Manager, I specialise in creating impactful internal communications and delivering exceptional employee experiences. Currently, I serve as an Internal Communications Specialist at Intel Corporation for the Ireland Mega Site Fab, developing strategic communication plans aligned with key business priorities, including people, safety, diversity, and operational excellence.Key achievements in my role include:Enhancing Workplace Engagement: Developed and executed communication strategies that strengthened manager-employee connections and reinforced Intel as the workplace of choice.Championing Safety Advocacy: Designed multimedia safety campaigns that raised awareness and reduced incidents, contributing to Intel’s world-class safety standards.Driving Inclusivity and Diversity: Amplified Employee Resource Groups such as Pride, WIN, and Peak Performance & Wellbeing through impactful storytelling and events, fostering a culture of belonging.Delivering Event Excellence: Played a key role in organising high-profile events such as the Intel Ireland AI Summit and Fab34 Official Opening, earning recognition for meticulous planning.Mentorship and Innovation: Mentored team members and introduced AI tools to enhance communication processes, earning multiple awards for innovation and impact.With over 15 years of experience, I bring expertise in multi-channel strategies, stakeholder engagement, and creating data-driven solutions that support organisational goals. Fluent in English and Portuguese, I’m continuously committed to professional development, as demonstrated by my Lean Six Sigma Green Belt Certification and diploma in Effective Business Communications.I thrive in collaborative environments where I can inspire teams, drive innovation, and contribute to meaningful cultural transformation. Show less As an Internal Communications Specialist, I am actively creating and implementing comprehensive communication plans that reflect organisational goals, vision, and brand identity. I develop compelling messaging across diverse channels, including newsletters, blogs, announcements, and live events, ensuring clarity, engagement, and relevance for all audiences.Utilising exceptional writing and editing skills, I craft impactful multimedia content such as videos, presentations, and graphic materials to effectively communicate key messages. By fostering cultural and strategic alignment, I drive employee engagement through storytelling, leadership messages, and recognition initiatives. I collaborate with HR to enhance employee satisfaction and reinforce organisational values.I plan and execute internal events such as town halls, onboarding programs, and cultural celebrations, ensuring leadership engagement through well-organised events and strategic communication efforts. Working closely with senior leadership and cross-functional teams, I align messaging with business objectives, building strong relationships across global and diverse teams to maintain cohesive communication strategies.Proficient in digital tools and platforms, I drive engagement through innovative internal campaigns. By leveraging data analytics and KPIs, I measure the effectiveness of strategies and make informed recommendations to enhance outcomes.Managing complex projects from concept to completion, I oversee timelines, deliverables, and stakeholder communication to ensure alignment with organisational priorities. I also serve as a key contact for crisis communication, developing processes and materials that uphold consistency and align with global messaging standards.I champion initiatives that promote inclusivity and celebrate diversity, aligning internal communications with CSR goals and fostering a culture of belonging, ensuring that all employees feel connected, valued, and inspired. Show less

  • Ireland Fab - Strategic Communications

    Jan 2025 - now

  • Technical Leadership Development Core Team Member - Comms Pillar

    Jan 2023 - now

  • Peak Performance & Wellbeing Core Team Member Comms Pillar

    Jan 2023 - now

  • Fab 24 & Fab 34 Communications Specialist

    Dec 2021 - Jan 2025

  • Co Program Manager for Intel Black Leadership Council Marketing and Communications Pillar

    May 2023 - May 2024