Darina Sembay

Experience

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  Pusan

  Dec 2019 - May 2020

  Event Project Manager

  Key Qualifications & Responsibilities: • Directed students team who planned an annual festival for 500+ attendees and 13 participating international teams; • Coordinated event planning with 4 event preparation committees in charge of recruitment, advertisement, planning, and photography. Key Achievement: • Awarded Certificate of Contribution by main festival organizer for leading organizing committee and effectively completing an intensive internship in international event planning. Show less

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  Waste Labs

  Sept 2020 - Dec 2021

  Marketing Specialist

  • Assisted the CEO with content-related assignments, document cleanup, management, and improvement of key platforms (Confluence, Slack, Drive);• Managed internal wikis, knowledge base articles, brand toolkit in Confluence and Drive;• Drafted and edited content such as technical articles, brochures, and posts on topics of smart waste management, deeptech, circular economies on LinkedIn and Medium;• Took initiative to set up the entire business development space in Confluence so team could navigate information effortlessly. Show less

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  Self Employed

  Sept 2021 - now

  Freelance Marketing Professional

  Since I love getting involved in new projects, I work with small businesses to boost their sales and brand awareness through marketing - building brand, SEO, social media management, website management, design, and more.

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  Fluke

  Dec 2021 - Jun 2022

  Event Marketing Specialist

  • Supported 10+ events across Europe, including venue selection, vendor management, and budget planning.• Strategized ideas enter a market for a new testing tool, building improvements in collaboration with other companies to increase international partnership members +70.• Collaborated with senior management to implement new marketing strategies to increase lead generation by 15% through targeted outreach, strategic partnerships, and data-driven marketing campaigns. • Contributed to development of new ideas to improve SEO of the website that led to SERP position increase by 20%. Show less

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  Astana Expo

  Jul 2022 - now

  Event Marketing Manager

  Astana Expo - an organizer of key industry-specific exhibitions and conferences like Flora Expo and the Netherlands Day. Key Qualifications & Responsibilities:• Planning and executing marketing campaigns for 30 international B2B events including trade shows and conferences with up to 250 exhibitors and 5,000 attendees per event, achieving a 20% increase in pre-event registrations.• Managing end-to-end event logistics, including venue selection, and contract negotiations, achieving a 15% cost reduction. • Partnering with the embassy of the Netherlands and 30+ media outlets and influencers, thus increasing the Netherlands Day event attendance by 18% within 1 year.• Utilizing CRM platforms including Salesforce and Hubspot to service clients daily, working with the sales team to identify pain points and marketing opportunities.• Generating reports in Excel to calculate event marketing ROI, identifying bottlenecks to optimize future events. Show less