Kevin Barrett

Experience

• 

  Gloucester County Times

  Aug 2007 - May 2014

  Media Consultant

  * Sold newspaper ads for several papers throughout NJ as well as commercial print work * Sold digital advertising solutions through nj.com and its suite of product offerings * Worked with clients and creative team to design effective ad layouts* Updated salesforce.com funnel and activity on a daily basis * Conducted needs assessments and prepared proposals with print and digital advertising solutions for clients * Surpassed 50% mark of digital revenue to overall sales goal in 2014 (a company first) * Continually grew digital revenue at least 25% year over year 2011 ­- 2014 * From 2009 - ­2012 averaged overall growth of 17% within territory Show less

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  Calkins Media Incorporated

  Oct 2014 - Jan 2018

  I work in conjunction with our reps and our digital team to get our online campaigns up and running and make sure they stay on track to meet customer expectations, this entails:* Act as a go­-to resource for the sales team on our digital products. This includes SEO / SEM, Social, Websites, Display / Mobile, and more.* Collecting necessary information from client to customize campaigns to their specific business goals and needs* Meeting with clients to review campaigns and ensure we are meeting expectations and find areas we can improve upon* Analyzing client reports and Google Analytics data to identify Key Performance Indicators* Reviewing inbound phone calls, form fills, and emails from campaigns to ensure quality of leads * Working with reps to come up with new and effective ad creative to keep campaigns performing at optimal levels* Pushing for renewals and upsells to continue to move our company wide digital revenue number in a positive direction Show less In short, my primary function is to seek and close new advertisers that have yet to utilize our suite of digital products - including but not limited to targeted web and mobile ads, search engine marketing, email blasts, etc. I often work in tandem with the local newspaper reps to help introduce their traditional print advertisers to new marketing avenues utilizing our digital strategies. This entails going on 4 legged sales calls to meet with business owners and key decision makers, conducting needs assessments to discover the customer's goals and needs, and developing proposals with the right mix of digital solutions to help increase business. Show less

  • Digital Account Coordinator

    Jan 2016 - Jan 2018

  • Senior Account Executive - Digital Sales

    Oct 2014 - Jan 2016
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  The Philadelphia Inquirer

  Jan 2018 - now

  I work with our key digital accounts to help ensure their campaigns are successful and continue our business partnership. Providing reporting & insights, recommendations, and expertise to both clients and sales teams are an integral part of my duties to help retain and increase overall sales revenue. Responsible for being a team lead for all account strategists - working across teams. Assists in all phases of the sales process - including sales calls. Assist in training new hires, assist with high profile, sophisticated or complex digital campaigns and make recommendations to sales to improve the performance of advertising campaigns.

  • Account Manager

    Mar 2023 - now

  • Senior Account Strategist - Team Lead

    May 2021 - Mar 2023

  • Account Strategist

    Jul 2020 - May 2021

  • Client Success Manager

    Jan 2019 - Jul 2020

  • Digital Campaign Manager

    Jan 2018 - Jan 2019