
William Cooper, MA, CPFA™, CCC®
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About me
DEIB Strategist | Sr. Financial Wellness Educator | Client Experience & Consulting Professional | Wellness Advocate
Education

Wayne State University
-B.A. Communication StudiesActivities and Societies: Wayne Cares Volunteer Group

Wayne State University
-M.A. Communication
Experience

Wayne State University
Jan 2009 - May 2010InternIn this position I maintained general office duties from directing calls, answering inquiries, and maintaining email correspondences. I also created and managed a holiday food and coat drives and co-facilitated mass community service projects

BIGGBY COFFEE
Oct 2009 - Jun 2013Shift Leader
Midtown Detroit, Inc.
May 2011 - Dec 2011Project AssistantAs Project Assistant for Midtown Detroit, Inc. I maintained a variety of responsibilities. Through my tenure I co-facilitated Woodward Light Rail, TOD & You Community Meetings in which I met with community members to provide updates on the Woodward Light Rail and gain input regarding the developments they would like to see along the Woodward Corridor upon the completion of the rail line. Following the meetings I wrote a comprehensive final reporting highlighting community recommendations. Other responsibilities including managing social media platforms and writing and uploading website copy. Show less

Bank of America
Dec 2011 - Jul 2013TellerAs a teller at Bank of America, I completed customer transactions as well as better connected them with products and services to help them meet their financial needs.

DDI | Development Dimensions International
Jul 2013 - Sept 2017AssessorMy responsibilities included conducting pre-employment assessments for various automotive clients including interviewing, test administration, role plays, and simulations. This position required frequent travel to client sites. Additionally, I conducted assessments with accommodations provided for participants that were in conjunction with Equal Employment Opportunity rules and regulations.

Alliance Benefit Group of Michigan
Sept 2017 - Dec 2019In this position, I consult directly with multiple clients on their inquiries and concerns regarding their retirement plans administered by ABG. I manage multiple, competing priorities in a fast-paced, dynamic environment. Some of my duties include (but, not limited to): generating and proofreading reports for client meetings; maintaining current knowledge of rules, regulations, and trends that affect my clients' retirement plans, and collaborating with internal departments to address client concerns in a timely fashion. Show less
Retirement Education Specialist
Nov 2018 - Dec 2019Client Relationship Associate
Sept 2017 - Nov 2018

Sentinel Group
Jan 2020 - nowMy responsibilities include educating participants in our client-sponsored retirement plans on topics such as, but not limited to, the importance of saving for retirement, investment basics, total financial wellness; working with Plan Sponsors to develop education action plans for their employees, and working with participants in-person and via telephone to respond to their investment questions and identify opportunities for wealth management planning. I actively mentor and encourage new associates on my team. Additionally, I serve as co-chair of our DEI Exploratory Committee and I am a member of the Engaging the Plan Sponsor CommitteeSentinel Group is helping companies across all industries rethink their employee benefits in order to recruit and retain top talent and effectively help their employees plan for the future. Our holistic and consultative approach incorporates all of your benefits needs under one roof—retirement plans, group health insurance, and reimbursement accounts such as FSAs and HSAs, and COBRA. This approach simplifies plan design for employers, and our financial planners put health + wealth strategies into perspective for employees. Ultimately, we create an environment that promotes financial wellness, encourages retirement readiness, and empowers people to succeed.We know that we’re not the only employee benefits provider out there, but after over 30 years in the industry, we do understand what sets us apart from the competition. We care about how we can help. We believe that exceptional benefits and service begins with the right attitude. For us, it’s not the size of your account that matters, but the size of your goals. Learn more at sentinelgroup.com. Show less My responsibilities include educating participants in our client-sponsored retirement plans on topics such as, but not limited to, the importance of saving for retirement, investment basics, total financial wellness; working with Plan Sponsors to develop education action plans for their employees, and working with participants in-person and via telephone to respond to their investment questions and identify opportunities for wealth management planning. Additionally, I serve as co-chair of our DEI Exploratory Committee and I am a member of the Engaging the Plan Sponsor CommitteeSentinel Benefits & Financial Group is helping companies across all industries rethink their employee benefits in order to recruit and retain top talent and effectively help their employees plan for the future. Our holistic and consultative approach incorporates all of your benefits needs under one roof—retirement plans, group health insurance, and reimbursement accounts such as FSAs and HSAs, and COBRA. This approach simplifies plan design for employers, and our financial planners put health + wealth strategies into perspective for employees. Ultimately, we create an environment that promotes financial wellness, encourages retirement readiness, and empowers people to succeed.We know that we’re not the only employee benefits provider out there, but after over 30 years in the industry, we do understand what sets us apart from the competition. We care about how we can help. We believe that exceptional benefits and service begins with the right attitude. For us, it’s not the size of your account that matters, but the size of your goals. Learn more at sentinelgroup.com. Show less
Sr. Financial Wellness Educator
Jan 2022 - nowDE&I Advisor
Jan 2022 - nowFinancial Wellness Educator
Jan 2020 - Jan 2022
Licenses & Certifications

Certified Plan Fiduciary Advisor
NAPAApr 2019
Life, Accident, and Health Insurance Producer
Michigan Department of Insurance and Financial ServicesMay 2023
Diversity, Equity, and Inclusion in the Workplace
USF Corporate Training and Professional EducationJun 2021
Credit Report Specialist
National Association of Certified Credit CounselorsMar 2022
Diversity and Inclusion Certificate
Cornell UniversityMay 2022
Series 65
FINRAApr 2019
Certified Credit Counselor
National Association of Certified Credit CounselorsJun 2019- View certificate

Honored Listee
Marquis Who's WhoApr 2023
Honors & Awards
- Awarded to William Cooper, MA, CPFA™, CCC®Honored Listee Marquis Who's Who Apr 2023 Marquis Who’s Who was established in 1898 and promptly began publishing biographical data in 1899. More than 120 years ago, our founder, Albert Nelson Marquis, established a standard of excellence with the first publication of Who’s Who in America.
- Awarded to William Cooper, MA, CPFA™, CCC®Sentinel Way Sentinel Benefits and Financial Group Nov 2022 Q3 2022 Sentinel Way Award nominee and winner via peer vote for displaying our core values in delivering client service excellence
- Awarded to William Cooper, MA, CPFA™, CCC®Quality Assessor DDI Aug 2016 Received annual award for displaying exemplary client service skills with automotive candidates and automotive clients.
Languages
- jaJapanese
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