Kathryn Li

Experience

• 

  SeaWorld Parks & Resorts Orlando

  Jul 2015 - Sept 2015

  Culinary Specialist

  During my sophomore summer vacation in the USA, I worked holidays as a waitress/serving beverages and food, cooking gourmet pizzas and burgers at SeaWorld Parks & Resorts Orlando. I also handled customer complaints effectively, contributing to improved customer retention.

• 

  Questwood

  Jul 2017 - Apr 2019

  Graphic Designer

  Digital design for artworks in AU markets (ie. Bunnings, Coles, The Reject Shop, Guardian(Asia), As a digital design specialist, I focus on creating visually captivating and effective artworks tailored specifically for the Australian market. With expertise in design, I cater to prominent retailers such as Bunnings, Coles, The Reject Shop, and Guardian (Asia), ensuring that their branding and products resonate with local consumers.

• 

  Health Sharing Group

  Nov 2019 - Jun 2020

  Design Executive

  I have worked as a graphic designer in a pharmaceutical company, where I specialized in various aspects of visual communication and branding within the industry.Key Responsibilities: • Packaging Design and 3D Mockups: Conceptualizing and creating packaging designs that adhere to industry regulations and effectively communicate product information. Additionally, I produced high-quality packaging mockups to visualize the final product. • Branding and Logo Design: Developing compelling brand identities and logos that resonate with the target audience while maintaining brand consistency across various platforms. • Printing Materials Design and Photography/Editing: Designing print materials such as brochures, leaflets, and posters to support marketing initiatives. Additionally, I handled photography and editing tasks to enhance visual content for print and digital media. • Social Media Strategy: Contributing to the development and execution of social media strategies aimed at increasing brand awareness, engagement, and driving traffic to the company's digital platforms.In this role, I leveraged my design skills and industry knowledge to contribute to the company's marketing efforts and brand development initiatives, ultimately supporting its mission to deliver quality pharmaceutical products to consumers. Show less

• 

  Flytech Technology

  Jul 2020 - now

  Visual Designer

  As a graphic designer within the marketing team, I play a pivotal role in crafting visual assets that drive engagement and elevate brand presence across various channels.Key Responsibilities: • Sales Kit & Business Presentation Design: Creating visually compelling sales kits and business presentations that effectively communicate key messages and showcase the company's products or services in a captivating manner. • Branding and Logo Design: Developing distinctive brand identities and logos that resonate with the target audience, ensuring consistency and alignment with the company's overarching brand strategy. • Design Printing Materials (Greeting Cards and Festival Cards): Conceptualizing and designing print materials such as greeting cards and festival cards, incorporating creative elements that capture the essence of special occasions and foster meaningful connections with customers. • Website Layout and UI Design: Collaborating with the marketing and web development teams to design intuitive website layouts and user interfaces (UI) that enhance user experience and drive conversion rates, while maintaining brand aesthetics and usability standards. • Exhibition Key Visual Design: Creating captivating and impactful key visuals for exhibitions, trade shows, and events, ensuring brand representation and attracting audience attention effectively.Brochures and Posters: Designing informative and visually appealing brochures and posters that communicate product features, promotions, and brand messaging effectively, both in print and digital formats.In this dynamic role, I leverage my creative expertise and marketing insights to deliver impactful design solutions that contribute to the company's marketing objectives and reinforce its brand identity in the marketplace. Show less