Dominika Crespo

Experience

• 

  Cushman & Wakefield

  May 2015 - Aug 2017

  Digital Marketing
• 

  Arthrex

  May 2018 - Jun 2021

  - Strategic development and execution of integrated digital campaigns that support overall business objectives.- Management of project workflow processes across multiple teams that support anddetermine strategic content selection, creation and collection for use within specifically targeted digital campaigns.- Creation and deployment of various campaign elements and support of assets utilizing marketing cloud automation system, such as emails, newsletters and landing pages.- Responsible for the entire lifecycle of corporate email initiatives including concept, implementation, testing, deliverability, scheduling, QA and reporting.- Collaboration with cross functional teams to plan and execute various digital promotionactivities, including search engine marketing pay-per-click campaigns, acquisitionmarketing, keyword research/SEO alignment, social media targeting and other paid search opportunities.- Contribution to all lead/data capture strategies and processes focused on increasing communication subscriptions, segmentation targeting and new customer growth and engagement.- Evaluation of performance and effectiveness of digital programs through metrics andanalysis; collaboration with cross-functional teams on standardized reporting process andcreation of ad-hoc reports as needed.- Management of the process for developing and executing company vide surveys.- Assisting with fiscal year budget planning and development as well as overseeing thereconciliation of monthly campaign spending.- Staying abreast of all industry trends, opportunities and best practices to continuallyenhance how we communicate digitally with our various third party agencies. Show less

  • Digital Campaign Specialist

    Oct 2020 - Jun 2021

  • Digital Campaign Associate

    Mar 2019 - Oct 2020

  • Digital Communications

    May 2018 - Mar 2019
• 

  Huron

  Jun 2021 - now

  • Salesforce Consulting Manager

    Jan 2024 - now

  • Salesforce Sr. Consulting Associate

    Jul 2022 - Jan 2024

  • Salesforce Consulting Associate

    Jun 2021 - Jul 2022