Lara M. Ayoub

Experience

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  Siemens

  Oct 1999 - Oct 2002

  Sales/Marketing Specialist @Wael Radi AbdulHadi

  Trained in: Siemens Germany, Lebanon, Egypt. * Siemens MRIs, CT Scans, dental chairs (Sirona C8,C6,C1 & C2)* Apartments in "Dream land "in Egypt. * EMS Doloclast medical equipment.* Trained medical doctors to the "Swiss Dolorclast" which a perfect treatment for patients suffering from calcaneal spurs , tennis elbows and other forms of calcifications. I trained doctors at the King Hussein Medical Center, private sector and government hospitals such as the Bashir.* Wrote, pitched proposals for goverment, army entities Show less

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  Waseet

  Feb 2003 - Jun 2010

  Website/Digital Manager

  Launched & lead the digital auction/classified website of Al- Waseet (ewaseet.jo)

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  Alghad newspaper

  Apr 2004 - Jun 2012

  Digital Media Director

  Established, led and operated the digital newsroom for Jordan's first independent Arabic language daily newspaper

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  ATV

  Mar 2008 - Dec 2008

  Digital Manager

  Although ATV never launched, Ayoub established the web department and portal for the TV station including; strategy ,design, news engine ,and marketing components. Worked closely with the CEO, executive producers and editors to best present shows / bulletins/ flagship programs online.

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  Vital Voices Global Partnership

  Apr 2010 - Jun 2010

  FORTUNE/Vital Voices 2010 Alumna

  Selected to participate in the FORTUNE/U.S. State Department Global Women's Mentoring Programme, which connects global executive female women leaders to be mentored by Fortune’s Most Powerful Women Leaders for a month-long internship program.My mentors included July O'lian, first female Dean at UCLA Anderson School of Management, CEO of Yahoo! and Roxanne Christ partner at LA office of Lathim & Watkins LLP

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  SADAQAJO

  Feb 2011 - now

  Co-Founder

  SADAQA is a civil society organisation in Jordan working to increase female economic participation by removing structural barriers preventing women from entering and remaining in the workforce. SADAQA was launched in 2011 as a community organizing campaign to raise awareness on the importance of a family friendly work environment by advocating nationwide compliance with Article 72 of the Labor Law, which mandates the provision of daycare in the workplace.SADAQA’s advocacy also focuses on ensuring workplace daycares become an accessible, affordable,and quality service to working families across Jordan. At the root of its mission, SADAQAenvisions fairness to working families and families to be. Show less

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  Al Faris Consultancy

  May 2012 - now

  Independent Media & Gender Consultant/ Trainer

  Clients:* USAID Economic Reform Activity (ERA) * Banyan Group - Washington D.C* The Self Investigation non-profit* Thomson Foundation *International Press Institute (IPI), * Women in News (WIN) , World Association of Newspapers ( WAN IFRA) trainer for Arab region* Amid East* Jordan Media Institute ( JMI) * The NextGen Tech Camp, U.S State Department * Jordan Payment & Clearing Company - JoPACC - Jordan • American Chamber of Commerce (AmCham -Jo)• US Embassy - Jordan• Australian Embassy - Jordan* Jerash Garments & Fashions - Jordan /China• Military Credit Fund •. Arab Women Organization• ILO (International Labor Organisation) - Jordan • The International Centre for Migration Policy Development ( ICMPD) -Jordan• Ministry of Foreign Affairs and expatiates -Jordan• Tarjama -a language service provider - UAE/JORDAN • MAS Holdings - JORDAN/SRI LANKA• Ahel - Jordan• International radio station based in France - France• University of Central Lancashire - Media Innovation Centre -UK• International Media Support (IMS) – Denmark • MedLabs - Jordan• BIDAYA Corporate Communications - Jordan• Dar al Omran - Jordan• Image Nation - UAE Show less

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  Ro'ya TV

  Feb 2013 - Nov 2016

  Digital Media Consultant

  • Established and managed the Digital Media Department at Ro'ya TV • Formulated, designed the Ro'ya Talent Academy• Created a 5 year roadmap for the digital department (2020)• Established & launched the news website royanews.tv • Revamped royanews.tv ( rating 13 on Alexa in Jordan in 2016)• Launched & updated Ro'ya's APP on iOS, Android and Microsoft platforms• Revamped the main website homepage Roya.tv • Assisted the verification of Ro’ya social media handles and Twitter handles for presenters• Introduced Ro’ya Instagram account/s • Introduced Periscope concept ( live broadcast ) • Introduced the live chat episodes on Social media pages mainly Facebook (some of the guests include FIFA candidate HRH Prince Ali of Jordan, health specialist Razan Shweihat, Aboud the Astrologist and others)• Introduced competitions & provided high end prizes online to increase fan engagement, examples include inviting fans to redesign Ro’ya logo for special occasions such as Independence day. The winning logo replaced Ro’ya’s official logo on the 25th of May and the winner was hosted as a guest.• Managed campaigns which took place online e,g the global UNESCO campaign #Unite4Heritage • Managed and developed the voting system of Season I and season II of Jordan’s first live talent show ‘Jordan Star’ whereby contestants were chosen exclusive by voters during a short time frame via a custom made app.• Supported the new feature “Sharek” which allows users to voice their opinion and engage with the TV screen via an interactive app. • Established the in-house web development department Show less

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  Harvard Kennedy School Executive Education

  Dec 2014 - Jun 2015

  Teaching Fellow

  Teaching Fellow at Harvard Kennedy School of Government on Marshall Ganz's teaching team for the Harvard online course "Leadership, Organizing and Action: Leading Change " in 2015.My teaching cohort included 19 students from over 11 countries who led projects related to climate protection, health and improving patient experience, women empowerment, youth, immigrant rights, anti -racism, empowering minorities and more.

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  International Labour Organization

  Oct 2016 - Dec 2016

  Digitial/Social Media Consultant

  Designed and produced a social experiment (short video) to raise awareness and advocate for a fair remuneration of private school teachers and women workers in general using strategic social media activities. Furthermore, to better understand the communities opinions of ILO/NCPE work and messages by engaging directly with the people online.

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  International Centre for Migration Policy Development (ICMPD)

  Nov 2016 - Sept 2019

  Communications Expert

  The “Support to the Mobility Partnership between the European Union and the Hashemite Kingdom of Jordan (JEMPAS)” project. is a 36 months long technical assistance project with the overall aim to Strengthen the capacities of Jordan to more effectively reach out to and engage with Jordanian expatriate communities abroad.

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  DAR AL OMRAN

  Dec 2016 - Feb 2017

  Gender Diversity Managment Trainer

  Recommend trainer by GIZ to conduct a training for senior and mid career architects/staff members on the following areas: 1. Support for Work-Family Balance through:1.1 Develop Flexible work options (Flexible Hours, Part Time, Mother Work Time, and Teleworking).1.2 Create Info Package with Family issues Advise for Employees.1.3 Create Procedures for the Urgent Family Matters1.4 Provide Employees with Paternity and Extra Maternity Leaves.2. Enhance Gender Diversity and Trust Based Culture in our Communication Plans.2.1 Providing Training Sessions / Workshops for (Top Management, Middle Management, Key influencers)2.2 Developing Communication Channels using different tools (Newsflash, email, Power breakfast, website, GM Briefings, shared Server)3. Establish Gender Diversity Management as an HR Function. Show less

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  AlMamlaka TV - قناة المملكة

  Jan 2017 - Jan 2020

  Digital Director AlMamlaka TV

  Roles & Responsibilities: - Established & launched the digital newsroom of Jordan's first public service state funded 24/7 News TV station - Led 8 departments namely: Editorial/website , Engagement, Community/Audience, Multimedia, OTT, Media coordination, Web/App Developers, Photography.- Led the development of digital content & its distribution strategy for Digital/ TV/ IGTV / Smart TV - Deployed modern website/app using latest User Experience ( UX) design and SEO techniques.- Secured/ verified native account names for all AlMamlaka digital platforms + Main "AlMamlaka" logoMember of AlMamlaka committees:- General Tenders Committee - Gender Committee (securing first auditing partnership with U.S based NGO, Freedom House) - Member of the IT Policy Board Committee Show less

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  United Nations

  Mar 2020 - Dec 2022

  Communications specialist for 10 Arab states including Jordan, Palestine, Lebanon, Syria, Iraq, KSA, UAE, Bahrain, Kuwait and Yemen.* Based out of UN Development Regional Coordination Office (UN DCO) in Jordan, responsible for communication and outreach support for DCO Regional Office for 10 Arab States and RC/UNCTs in the region.*Built and develop communities of practice and a peer exchange platform amongst 10 Arab States' communication teams established through the UN75 initiative in 2020. The UNDCO is the UN Office at the forefront of coordinating a collaborative contribution to the UN development system, towards its achievement of the Sustainable Development Goals. Show less * UN75 Comms Focal point for Arab states including Jordan, Palestine, Lebanon, Syria, Iraq, KSA, UAE, Bahrain, Kuwait and Yemen.* Based out of UN Development Regional Coordination Office (UN DCO) in Jordan* Responsible for communication and outreach support for DCO Regional Office forArab States and RC/UNCTs in the region.* Established communities of practice.The UN DCO is at the forefront of coordinating a collaborative contribution to the UN development system, towards its achievement of the Sustainable Development Goals. Show less

  • Communication Specialist (DCO/UNV Perception Survey)

    Jun 2022 - Dec 2022

  • Communications Specialist for Arab States at UN DCO

    Jan 2021 - Oct 2022

  • Communications Specialist for Arab States at DCO for UN75 Global initiative

    Mar 2020 - Dec 2020
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  The Media Lab

  Aug 2023 - now

  Founder

  The Media Lab is a community – interest organization focusing on the disconnect between the media and the public, with a strong thematic lens on gender and youth. The Media Lab explores the reasons why young people and women remain uninformed, disinterested, and ostracized from news media despite the unprecedented exposure and access to information. Through targeted research, AI led impact assessments, capacity building and listening campaigns, The Media Lab offers insights, recommendations, and solutions to bridging the gap and instilling trust between the media and the public. Show less

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  Rapid Transformational Therapy Ⓡ

  Sept 2023 - now

  Certified RTT® Therapist & Hypnotherapist

  Rapid Transformational Therapy® (RTT®) is a pioneering therapy based on neuroscience that has the potential to offer fast, effective results by combining the most beneficial principles of Hypnotherapy, Psychotherapy, NLP, and CBT.Unlike traditional hypnotherapy, RTT® does not rely solely on positive reinforcement. RTT® goes beyond this and focuses on identifying how, where and when unhelpful beliefs and behaviors were formed. It then utilizes the leading scientific principles of neuroplasticity to enable the creation of new neural pathways in the mind.RTT® can deliver extraordinary change from physical, emotional, and psychological pain by reframing our core beliefs, values, habits, and emotions deep in the subconscious.By rapidly rewiring the brain’s neural pathways, RTT® replaces our out-dated belief systems and negative behavior patterns. New life-affirming beliefs are formed, and the transformational process begins.Rapid Transformational Therapy®️ (RTT®️) is accredited by: General Hypnotherapy Register (GHR) International Association of Counsellors and Therapists (IACT) International Institute for Complementary Therapists (IICT) International Hypnosis Federation (IHF) Accredited Counsellors, Coaches, Psychotherapists and Hypnotherapists (ACCPH) Australian Society of Clinical Hypnotherapists (ASCH) – RTT® Live In-Person only, New Zealand Association of Professional Hypnotherapists (NZAPH), International Coaches Register (ICR), International Hypnosis Association (IHA), Dutch Association of Hypnotherapists (Nederlandse Beroepsvereniging van Hypnotherapeuten) Show less