Anıl Tontuş

Experience

• 

  Arcelik Group

  Jun 2012 - Jul 2012

  Project Intern
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  Vestel

  May 2014 - Apr 2016

  Product Development and Design Specialist

  Vestel Group is a multi-industry manufacturer that operates in consumer electronics, major domestic appliances, professional displays, automotive and battery solutions, IoT solutions, and EV Chargers. *Responsible for the development and design process of existing and new LED lighting products.*Responsible for lighting design process of new projects.*Analyzing LED lighting market, tracking competitors. *Collect and analyze technical requirements of lighting products.*Supporting BTL marketing activities. *Following international product design competitions and participation processes Show less

• 

  Cheil Worldwide

  Apr 2016 - Sept 2018

  Cheil is an advertising agency operating in 46 countries and working with many brands, including Samsung, Adidas and General Motors.*Developing retail marketing strategies for Samsung in order to enhance brand visibility and communication aligned with brand identity. *Developing shopper and customer marketing strategies. Product positioning in store. Establishing store layouts based on shopper studies to enhance retail experience.*Preparing marketing briefs for new product launch and campaigns. Executing mobile product launches aligned with brand objectives following budget and timeline.*Preparing specifications and contracts for upcoming launches. Show less

  • Senior Marketing Specialist

    Jan 2018 - Sept 2018

  • Marketing Specialist

    Apr 2016 - Dec 2017
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  Hyundai Motor Company (현대자동차)

  Sept 2019 - Aug 2020

  Pricing Specialist

  *Responsible for pricing processes of automobile parts.*Tracking and analyzing suppliers in the automotive industry.*Analyzing pricing strategies of competitors in the automotive industry.*Cost reduction(VE/VA) efficiency activities.*Price and packing condition negotiations with supplier*Prepare pricing and reimbursement reports*Responsible for production preparation, part development and approval processes

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  Türk Telekom

  Aug 2020 - now

  Senior Pricing Specialist

  Türk Telekom, with its 180-year history, is one of Türkiye's largest fixed telecommunication and internet service providers.· Developing and modelling of pricing strategies of related segments.· Maintaining the development of pricing models according to related customer analytics outcomes.· Preparing monthly and yearly budget of mobile prepaid segment.· Forecasting the effects of actions such as price rises and campaigns on the budget of the current year and future years.· In order to increase profitability, execute proper pricing of products and services through market analysis, competitive analysis, profitability analysis and revenue models in collaboration with finance.· Performing analyses via data analytic tools such as SAS, SQL and Oracle Analytics to define pricing strategy.· Monitoring and estimating mobile revenues, explanation and analysis of revenue changes.· Monitoring performance of products and services through post-analysis, reporting the results to stakeholders.· Proactively undertake pricing analytics to drive pricing excellence and accuracy.· Analyze and test pricing alternatives to continually refine thinking on pricing. Show less