Arielle Johncox (Kimbarovsky)

Experience

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  Startup Foundry

  Jun 2014 - Jun 2017

  Marketing and PR Strategist

  Supported integrated campaign development and market research across a variety of industries including healthcare, tech, and legal. Led user testing and Google Design Sprints to drive aggressive product development cycles.

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  TruHaven Homes Property Management

  Jun 2015 - Sept 2015

  Marketing Consultant

  Initiated geo-targeted multi-media campaigns to increase property views, leads, and revenue. Oversaw social media channel and content strategy development, authoring playbooks and brand guidelines. Executed and aligned paid and organic campaigns, developed analytics frameworks for campaigns, built creative vision, and crafted holistic messaging.

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  Unit 14 Theatre Company

  May 2016 - Jan 2018

  Brand and Social Media Director

  Built brand and social media playbooks to drive engagement, awareness, and audience growth. Partnered with producers to launch digital campaigns that increased ticket sales by 64% (per show average). Authored brand guidelines.

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  Crowdspring

  Jun 2016 - May 2019

  Marketing Strategist

  Drove brand awareness and growth through global content and social media strategies. Worked across editorial, SEO, social, PR, lifecycle, business development, and partnerships. Partnered closely with product teams to drive storytelling and cross-functional touchpoints.

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  AKJ Studio

  Jan 2017 - now

  Founder (Marketing Consulting & Coaching)

  I help people and brands unlock sustainable growth through actionable, winning strategies. With companies, my sweet spot is blending creativity with a performance mindset, often working on marketing, brand, social, and content strategies. I've been a fractional CMO, launched large-scale integrated campaigns, helped startups with their GTM, set up brand ambassador programs, scaled teams, and more. Past clients include Vote.org, Bad Ass Coffee of Hawaii, Crowdspring, and Clean Creatives. I work really well with Product, Operations, Support, and other cross-functional teams.With people, my sweet spot is coaching early to mid career marketers. I often work with high-achievers struggling to find balance, rebuild their definition of career, and get to their next step.Sound interesting? Drop me a note at arielle@kimbar.com. Show less

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  Her Campus Media

  Sept 2017 - Sept 2018

  Her Campus Advisor

  Trained 40 Her Campus student ambassadors in various marketing and communications disciplines including PR, content marketing, social media marketing, mass/traditional media communications, and advertising.

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  Boston University

  Feb 2018 - Mar 2020

  Program & Operations Associate (Contract) at Innovate@BU

  I supported day-to-day operations, events, programs, and student/alumni startup life at the BUild Lab—BU's innovation center. This included leading workshops on startup marketing, consulting with startups on their product, marketing, and GTM strategies, and curating the space for signature events.

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  Codal Inc.

  May 2018 - Aug 2018

  Marketing Consultant (Contract)

  Supported inbound and outbound lead generation strategies through email, PR, SEO, social media, events, and industry-specific integrated campaigns. Supported strategy and creative production.

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  Boston University AdLab

  Sept 2018 - Apr 2020

  Led a creative/strategic advertising agency with six departments and 120 staff. Clients included Wayfair, Carnival Cruises, agencies, and VC-backed startups. Oversaw strategic client relationships for over 25 accounts. Partnered with senior leadership to rebrand and restructure the agency brand, services, and management models. Oversaw the development of integrated campaigns for seven accounts, including strategy, research, and creative production. Clients included The Boston Club and Boston University Athletics. Partnered with creatives, media planners, and in-house marketers to establish a social media rebrand and acquisition campaign for a worldwide nonprofit organization, Council on International Educational Exchange. Exceeded campaign targets by 26%.

  • President

    Dec 2019 - Apr 2020

  • Vice President of Accounts

    May 2019 - Dec 2019

  • Account Director

    Dec 2018 - May 2019

  • Account Executive

    Sept 2018 - Dec 2018
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  Jellyvision

  Jun 2019 - Dec 2019

  Marketing Specialist (Contract)

  Supported revenue goals via organic social media strategies, PR/content collaboration, targeted ABM campaigns, webinars, and SEO improvements. Coordinated the first large-scale event for customers, prospects, and partners.

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  M1

  May 2020 - Nov 2022

  M1 is an all-in-one wealth management platform for investing, borrowing, and spending. I built the content and social media team, then scaled it from the first days of our Series B through Series E.We drove all organic marketing at M1, focusing on a healthy mix of brand building and performance-oriented strategies, tactics, and experiments. Our work spanned social, email, GTM, SEO, editorial, video, informing influencers and ad campaigns, and partnering with product on in-app experiences.I led us through a transitional time of moving from the growth, to the communications, to the acquisition team. Show less

  • Senior Manager, Content & Social Media Strategy

    Mar 2022 - Nov 2022

  • Manager, Content & Social Media Strategy

    Mar 2021 - Mar 2022

  • Marketing and Social Media Strategist

    May 2020 - Mar 2021
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  Balsamiq

  Nov 2022 - now

  VP/Head of Marketing leading the CX department (including Marketing and Support). Also on the company leadership team. --Balsamiq is the wireframing tool that helps product teams turn early ideas into clear, actionable direction—fast. Tens of thousands of product managers, founders, and engineers worldwide rely on Balsamiq to share concepts quickly, reduce rework, and build better products. Learn more at www.balsamiq.com. Balsamiq is the wireframing tool that helps product teams turn early ideas into clear, actionable direction—fast. Tens of thousands of product managers, founders, and engineers worldwide rely on Balsamiq to share concepts quickly, reduce rework, and build better products. Learn more at www.balsamiq.com.

  • VP/Head of Marketing & CX

    Dec 2024 - now

  • Head of Marketing

    Nov 2022 - Dec 2024
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  Clean Creatives

  Oct 2023 - now

  Director of Campus Engagement (fractional)

  Clean Creatives is a movement of creative professionals, agencies, and their clients cutting ties with fossil fuel companies. I built and scaled their Campus Ambassador program on top campuses like Syracuse University and University of Florida, as well as advised on creative campaigns (like a social media house at Cannes Lions Festival of Creativity).

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  Techstars

  Aug 2024 - now

  Mentor

  Techstars is a leading pre-seed venture capital firm, investing in a diverse, global pool of entrepreneurs and high-growth companies. I partner with Techstars to mentor founders and startup teams going through their various accelerator programs, advising on marketing, business strategy, storytelling for fundraising, and growth.