Luis Henrique Fronterotta

Experience

• 

  SKF

  Jan 1990 - Oct 1997

  Responsible for controlling of imports and exports policies of raw materials, intermediates and finished products in the region;Management of a distribution center, leading a 40 people group keeping a 15 million stock. - Responsible for 200 imported products planning and replanishment. - Pricing and portfolio management; - Competitior landscape; - New product analysis. - Competitor pricing analysis; - Profitability analysis. - Sales support.

  • Logistics Chief

    Jan 1995 - Oct 1997

  • Senior Logistics Analyst

    Jan 1994 - Jan 1995

  • Marketing Analyst

    Jan 1992 - Jan 1994

  • Junior Marketing Analyst

    Jan 1991 - Jan 1992

  • Trainee

    Jan 1990 - Jan 1991
• 

  Ciba

  Oct 1997 - Oct 2009

  Leading the Business Line, doubling digit sales increases in the last four years: by 14% in 2005, 15% in 2006, 13% in 2007 and 18% in 2008 through a market mapping, sales force optimization and distribution channel development; Improve Mexico's business profitability from 2005 to on by 35% managing selected market niches and reallocation of sales efforts. Support for data base creation concerning sales agreements with customers and the 6% price increase coordination the whole Europe, Africa and Middle East;Responsible for the coordination of sales efforts and the distribution network within the region. Responsible for developing sales in the Sugar & Alcohol markets in Latin America, increasing sales by 33% in the first year of leadership;Responsible for Strategic and Media Plans implementation and management, as well all Marketing and Promotion activities for BL Water Treatment; H&PC;Management of the BU's profitability strategies, generating a 20% increase of the businesses profitability in the region through controlling all expenses in the region, generating a 700 thousand USD reduction in a year (-14%). Developing and defining short, middle and long range forecasts, considering alternative scenarios and economical and political prospects for the whole region. BS Whiteners. Responsible for the search and administration of suppliers, as well as the process of acquiring raw materials, intermediates and finished products at Latin American level (purchases of 20 million USD yearly);Sales and Operations Planning (S&OP) process implementation and management;

  • BL Water Treatment Head - Mexico

    Sept 2005 - Oct 2009

  • Business Support - UK/Europe

    Dec 2004 - Aug 2005

  • Latin America IA Sales & Marketing Head - Water Treatment

    Jan 2001 - Dec 2004

  • South America Financial Analysis Manager/H&PC

    Jan 2000 - Jan 2001

  • Latin America Business Operations Manager

    Oct 1997 - Jan 2000
• 

  BASF

  Oct 2009 - Apr 2017

  - Lead a commercial team within the East region in Brazil; - Define and implement commercial strategy and policy. Responsible for Water Solution management in South America. - New prospects management;- Distribution channel optimization; Develop business in the Water Treatment, Mining and Oilfield markets for Mexico and Central America.

  • Senior Commercial Manager - Deco Coatings - Suvinil

    Jan 2016 - Apr 2017

  • Regional Business Manager Water Solutions - South America

    Feb 2011 - Dec 2015

  • Regional Sales Manager Water Solutions- South America

    Jul 2010 - Jan 2011

  • Water Solutions/Oilfield & Mining Business Head - Mexico & Central America

    Oct 2009 - Oct 2010
• 

  Trelleborg Sealing Solutions

  Jun 2017 - now

  LATAM Director/General Manager TSS Brazil & TSS Mexico General Manager TSS Brazil

  • Area Director/General Manager

    Mar 2019 - now

  • General Manager

    Jun 2017 - Feb 2019