Talia Parnass

Experience

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  Weber Shandwick

  Apr 2007 - Mar 2008

  Associate
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  Quintessentially

  Jul 2009 - Oct 2010

  Senior Travel Specialist
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  Thiel Capital

  Oct 2010 - Jun 2015

  Executive / Travel Assistant to Peter Thiel

  Managed business affairs for a technology investor and visionary—leveraging luxury travel expertise to oversee long-term planning and day-to-day operations, including relationship building and contingency planning.Also, assisted with Founders Fund event planning and firm logistics and operations, and on-site support for 2014-15 Zero to One book tour.

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  Pinterest

  Mar 2016 - May 2022

  Senior Lead, Campaigns, Content Marketing Lead, and other roles

  Recruited and progressively promoted through senior marketing roles—helping fuel Pinterest’s growth from pre-IPO startup with ~700 employees to a $3B+ challenger brand and a 3,900-member workforce.Transformed Pinterest Predicts from a single report to a fully rebranded, always-on predictive insights marketing program with zeitgeist launch activations. Served as public spokesperson and industry advocate, helping drive 14-pt brand lift among advertisers by positioning Pinterest as a valuable source of predictive insights and trends; expand channel and audience 10x YoY, expanding legacy B2B marketing to include a comprehensive cross-audience strategy; launch Pinterest’s pilot with 35 international Creator Ambassadors, fostering a flywheel to create value between consumers, advertisers, and Creators, including sponsor partners. Also, helped drive 7-pt lift in advertiser intent-to-spend and 15+ annual deals with trend sponsors, training a 500+-member global sales team and localizing trends to EMEA and JAPAC markets, and led Shopping and Holiday campaigns in 10+ markets.ALL ROLES at PINTEREST:Senior Lead, Campaigns | B2B & B2B2C Marketing (10/21–5/22)Content Marketing Lead (9/20–10/21) | Content Marketing Manager (3/19–9/20) | Content Marketing Producer (12/17–3/19) | Executive Business Partner to Head of Sales (3/16–12/17) Show less

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  Reddit, Inc.

  May 2022 - Jun 2023

  Head of Insights Marketing

  Built and led Reddit’s first insights marketing team—establishing strategy for differentiated Trend and Moments programming, contributing to IPO readiness efforts.Tenure included conceiving, building, and implementing a new integration campaign production process for Reddit Business Marketing, and serving as the first Business Marketing “Captain” to lead Reddit’s award-winning CES activation across teams of up to 30 people, the latter driving 75% advertiser intent-to-spend and generating double-digit ROI. The CES activation won Event Marketer’s Grand Ex award.Also, produced content marketing assets (e.g., research papers, sales collateral, web, email) for high-profile campaigns and activations at CES and Cannes, and designed content strategy and assets for inaugural sales events (e.g., Reddit Beauty Council, Canada Sales Summit). Show less

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  Independent Consultant

  Jun 2023 - now

  Brand Strategy Consultant

  Consulting projects include design and implementation of an enhanced web strategy for heritage brand Parachute Design, as well as UX, brand positioning, and design advising for a stealth AI-powered travel startup.

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  Fora Travel

  Feb 2025 - now

  Travel Advisor