Mike Paim

Experience

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  Island Water Sports

  Jul 2010 - Jul 2019

  Established and led the e-commerce department within a speciality water sports retailer, overseeing a team of 10+.Created and managed online store and e-commerce systems utilizing Magento, Amazon, eBay, and other marketplaces.Developed the department framework, including standard procedures, team recruitment, training, and SOPs to support annual sales reaching $5M.Catapulted online sales growth from zero to $2.5M+ annually by implementing effective online store strategies.Identified pricing opportunities that resulted in an additional $200,000 in profits, contributing to overall financial success. Show less Directed strategic marketing communications, public relations, and brand-building initiatives.Devised and executed digital advertising campaigns to enhance brand visibility and drive sales.Evaluated advertising placement opportunities and developed a strategic plan to improve conversion rates and reach within budget constraints.Achieved a 25% growth in retail business sales within the first 12 months in the position.Collaborated across teams to address customer service issues, resulting in a 200% increase in positive reviews.Formulated and optimized digital marketing and advertising initiatives based on real-time analytics, contributing to a 15% year-over-year increase in traffic and revenues. Show less

  • Director of Ecommerce, CPG

    Jul 2014 - Jul 2019

  • Marketing Manager, Digital Advertising

    Jul 2010 - Jul 2014
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  UNITERS North America

  Jul 2019 - Jun 2022

  Global eCommerce Manager B2B/D2C

  Served as the product owner for global e-commerce websites, managing furniture care and repair product portfolios.Devised and executed strategies to maximize revenues across eight sales channels, including Amazon, Walmart, and eBay.Supervised planning, budgeting, P&L, and launching eight websites and nine brands.Spurred a 52% increase in D2C sales by optimizing Amazon and Walmart marketplace listings.Spearheaded the migration of the website platform from Magento 1 to Magento 2, leading to improved functionality and UX. Show less

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  ReStockIt.com

  Jun 2022 - Jun 2024

  Director of Ecommerce (President)

  Led a 10-member team, fostering collaboration with external agencies in marketing, sales, and IT.Conducted regular meetings with department heads to assess goal progress and offer guidance, leading to a 15% performance enhancement.Managed profit and loss (P&L), balanced sheet, and ERP reports, ensuring streamlined operations and a 15% reduction in costs.Implemented agile processes, reducing operational costs by 8% while maintaining quality standards and enabling scalable growth.Achieved a 15% increase in customer acquisition and an 11% boost in customer retention through targeted sales and marketing strategies.Revamped the accounting billing system and customer credit processes, recovering $150K+ in lost revenue within 6 months. Show less

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  Remington College

  Oct 2024 - now

  Ecommerce Management Lead Instructor

  As the Ecommerce Management Lead Instructor at Remington College, I design and deliver engaging coursework focused on modern eCommerce strategies, platforms, and tools. My primary duties include developing and teaching curriculum that equips students with practical knowledge to launch and manage successful online businesses or excel in corporate eCommerce roles. I create real-world learning projects, mentor students in applying theoretical concepts to hands-on activities, and utilize innovative teaching methods, including video lectures and infographics, to ensure an accessible and effective learning experience. Additionally, I stay current with industry trends to keep the course relevant and aligned with the evolving eCommerce landscape. Show less